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September 30, 2025 40 mins

In our fifth and final Techtember episode this year, Real Estate Team OS brings you the co-founders of Lab Coat Agents in conversations at the intersection of AI and relationships.

In just 20 minutes, Tristan Ahumada recommends top tech tools for today’s environment, why agents who use AI won’t replace agents who don’t, the right way to differentiate through tech, and a simple process to keep up with the latest trends.

Then, in under 20 minutes, Nick Baldwin breaks down the marketing challenge of meeting client expectations, how to get better results from ChatGPT, and how he’s blending in-person and tech-enabled experiences as he heads back into production as an agent.

TRISTAN AHUMADA
Before he founded Lab Coat Agents, Tristan Ahumada built a tech-forward reputation in his first real estate office and then in his local real estate market.

Over the past 20 years, he’s remained a “10 out of 10” in his passion for new tools and tech to empower agents, teams, and brokerages. He returns to Real Estate Team OS to talk about AI, attention and relationships and brings both trends and counter-trends to the conversation.

Tristan recommends specific tools and challenges common hype.

Watch or listen for Tristan Ahumada's insights into:

  • The first three tools/tech he’d buy if he were a new agent today
  • Why agents who don’t use AI or social media won’t get “replaced”
  • Why the value of in-person experiences and human-to-human communication will increase in the future
  • The right way to differentiate through technology
  • A simple process to keep up with tech opportunities and trends


NICK BALDWIN
What happens when a self-described “incurable” shiny object syndrome tech junkie returns to real estate sales production?

Based on his 20 years in the business, Nick Baldwin shares how he went from manually uploading listings before IDX existed to building a tech stack powered by AI, automation, and a healthy dose of human touch.

Along the way, he shares helpful tips to improve your marketing and to get more out of ChatGPT.


Watch or listen for Nick Baldwin's insights into:

  • Nick’s “incurable” shiny object syndrome dating back to a time of pre-IDX, manual adding of listings to his team’s website
  • A generational gap: why agents struggle with content and what consumers expect now
  • Why consumers don’t care about your tech and what they care about instead
  • How to talk to ChatGPT for better, more specific results
  • The fine line between helpful and “weird” when using tech to remember client details
  • Why open houses are still a goldmine—and how to maximize them with digital follow-up
  • Nick’s picks for CRM, lead gen, and AI tools as he heads back into production

Mentioned in this episode:
→ First episode with Tristan Ahumada https://www.realestateteamos.com/episode/tristan-ahumada-keys-real-estate-team-success-fubcon
→ Tube Buddy https://www.tubebuddy.com/
→ CapCut https://www.capcut.com/
→ Claude https://claude.ai/
→ ChatGPT https://chatgpt.com/
→ Lab Coat Agents https://www.facebook.com/groups/labcoatagents/
→ Your Daily Real Estate https://www.youtube.com/channel/UCdD80T1OmYdwSLTcH9VNQHw

Connect with Tristan Ahumada:
https://www.instagram.com/tristan.ahumada/
https://bio.site/tristanahumada

Connect with Nick Baldwin:
→ Facebook: https://www.facebook.com/NickBaldwin79
→ Email: nickbaldwin1979 at gmail dot com
→ Icenhower Coaching and Training: https://therealestatetrainer.com/

Connect with Real Estate Team OS:
https://www.realestateteamos.com
https://linktr.ee/realestateteamos
https://www.instagram.com/realestateteamos/

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