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July 29, 2025 9 mins

What if every online lead that enters your CRM was the start of a lifelong client relationship—and not just a one-off deal?

Here in our third Minisode, we reveal how top teams are converting above 20% by focusing on empathy, systems, and the long game … by starting conversations, assessing needs, and earning trust.

As we’ve heard here on Real Estate Team OS several times before: remember that all leads are created equal. But that doesn't mean we treat them exactly the same. In fact, it's the opposite: each lead is an individual person with unique needs and wants for us to learn, understand, and serve.

In under 10 minutes, four real estate leaders share with you:

  • The mindset required to engage online leads in the most effective way
  • The value of a “friends and family” approach to people in a vulnerable situation 
  • The DIRECT coaching model to drive the right mindset and culture with agents
  • Google’s 7-11-4 rule to help people get to know you and what it means for your lead nurturing
  • Caring about the person more than the price point, property, or commission

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