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August 26, 2025 42 mins

Get Brian's Playbook on discipline, structure, and healthy competition: https://vid.us/229qta

Talent alone is never enough. The best in the business focus on fundamentals.

It’s as true in real estate as it is in professional football.

Brian Leonhardt shares lessons from his journey from professional football player to real estate agent to co-team leader. And he shares key decisions on the four-year journey of the Leonhardt Team, brokered by Coldwell Banker in the Twin Cities area, from initial partnership to 10 agents, 3 staff, and an $80M pace this year.

Learn the transferrable skills and habits that helped him find real estate success - both in sales and in leadership. And get the vision and values that have been vital to team growth.

Watch or listen to this conversation with Brian for insights into:

  • The basics of team success
  • The challenges of transitioning from NFL player to real estate agent to co-team leader
  • The path from starting at team to 10 agents, 3 staff, and an $80M pace
  • The way they found, tasked, and invested in their operations leader
  • The value of setting a 3- to 5-year vision
  • The evolution of a value prop, starting from “we’ve got leads” to shared belief
  • The benefits of having a co-team leader rather than going it alone
  • The transferrable skills and habits from NFL player to real estate professional
  • The two top tips for an agent thinking about starting a team

At the end, learn about the two NFL teams he roots for (even though he rarely watches), two years of rice and beans, and the need for wilderness.

Get Brian's Playbook:
https://vid.us/229qta

Connect with Brian Leonhardt:
https://www.instagram.com/brianleonhardt87/
https://www.instagram.com/leonhardtteam/
https://www.tiktok.com/@leonhardtteam
https://www.facebook.com/LeonhardtTeam/

Connect with Real Estate Team OS:
https://www.realestateteamos.com
https://linktr.ee/realestateteamos
https://www.instagram.com/realestateteamos/

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