Tim Kachuriak - Marketing for a Cause - Real People, Real Business

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Tim Kachuriak - Marketing for a Cause

June 14, 2023 • 40 mins

Tim Kachuriak is the Founder and Chief Innovation & Optimization Officer at NextAfter, a cutting-edge fundraising research lab consultancy that helps charities, nonprofits, and NGOs grow their digital fundraising.

In this episode, you’ll hear how Tim built a for-profit business serving nonprofit clients, how he knew he had found his calling in the nonprofit space, the similarities and differences between serving for-profit vs. nonprofit organizations, and how he’s grown his business to over $25 million in revenue.

After starting his own marketing agency, Tim discovered the work he was meant to do - working with nonprofits. He describes how he got introduced to the non-profit space and how his obsession with optimizing fundraising led to his current business, NextAfter.

Tim explains a common misconception about the nonprofit sector, how nonprofits measure success, his approach to marketing to nonprofit clients, and how he uses his work with large organizations to benefit all nonprofits.

Tim gives us insight into why consolidations in the nonprofit sector are rare, how he uses retail-level funding to help his clients scale, the difference between consumer-based marketing and nonprofit marketing, and how he uses B2B and B2C marketing tactics in nonprofit fundraising.

Lastly, Tims shares the two strategies he’s used to grow his business, what it means to be a disruptor in the nonprofit space, his advice for anyone thinking of starting a business serving nonprofits, what he sees as up-and-coming trends in nonprofit marketing, and what the next phase of his business is.

Skip to Topic:
1:16 - Making the move from for-profit to nonprofit
7:34 - Leveraging your personal brand to create opportunities
8:58 - The massive opportunity in the nonprofit industry
9:53 - Measuring success in the nonprofit sector
11:41 - Different perceptions of nonprofit vs. for-profit businesses
13:25 - How to approach marketing when serving nonprofit clients
16:23 - Why mergers and acquisitions are rare in the nonprofit space
18:24 - Retail-level fundraising and the lifetime value of donors
19:07 - Consumer-based marketing vs. nonprofit marketing
20:45 - Using B2B and B2C marketing tactics in fundraising
24:15 - The roles media buying and content marketing have played in growing NextAfter
27:26 - Disrupting the not-for-profit space through innovation
28:47 - Future trends in nonprofit advertising
30:47 - Advice for starting a business in the nonprofit space
32:19 - The opportunity for Adtech in the nonprofit sector
35:34 - What Tim says is the reality of being a business owner
37:49 - Bringing partners into your business