Acxiom’s guru of industry strategy and digital enablement Dana Goff joins the Real Identity podcast to discuss the foundational role of identity in the financial services industry and what that means at this pivotal moment of pervasive change brought about by Covid-19, privacy regulation and Google’s most recent announcements. From customer acquisition and mortgage to risk management, there has been a huge boom in digital touches. What impact does this have, and how can it all ultimately lead us to better marketing measurement?
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