Tracy YoungLincoln, Chief Client Officer at Kinesso, joins the Real Identity podcast to discuss the human factor of marketing – on all sides of the equation. Building a first-party asset is the first step for brands, but figuring out the right way to gain value from it is the most important step. Brands must think beyond the point of data capture to the points of delivering value from the data - from bringing media and creative back together to building trust with customers.
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