Tom Kershaw, adtech expert and former CTO of Magnite, Inc., joins the Real Identity podcast to share insights and opinions on the whirlwind of change hitting the digital ecosystem. From alternative identity options to third-party cookies, cohorts and IP addresses to CTV, the impact on small and emerging sites and effective attribution and measurement, no topic is left untouched. You don’t want to miss this fast-paced and fascinating discussion. Note: At the time of this recording, Tom was CTO of Magnite. He is now Chief Product and Technology Officer at Travelport.
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