Five years after its announcement, Starfield is finally here. TriplePoint’s Sam Mosher, Nick Shepherd, and Blane Humphries break down its campaign from announcement to launch and discuss what other games can learn from Starfield’s deep-dive showcase, messaging, and review strategy.
Timecodes:
00:00:00 – Intro
00:01:50 – Baldur’s Gate 3 and other favorite 2023 games
00:07:52 – Starfield’s launch campaign
00:19:32 – Messaging the “Bethesda Jank”
00:28:36 – Why Bethesda touted Starfield’s length
00:34:45 – Explaining Starfield’s 1000 planets
00:47:38 – Starfield’s UK review code drama
00:59:19 – Starfield’s effect on the media landscape
Stories we discussed:
Kotaku - It Could Take 130 Hours To Really Start Starfield, Bethesda Exec Says
GamesIndustry.biz - Pete Hines on Starfield, Bethesda and bugs: "We embrace chaos"
New York Times - Starfield’s 1,000 Planets May Be One Giant Leap for Game Design
Eurogamer - Eurogamer and Starfield: Why our review will be late
GamesIndustry.biz - Starfield review controversy traces game journalism's orbital decay
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com.
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