In this episode of RealmIQ: Sessions, Host Curt Doty talks with Lisa Trublet de Nermont, a film tech entrepreneur and former Vimeo exec, shares the origin and mission of her new AI platform: Sinima, the first AI operating system (OS) for filmmakers. Designed to protect and empower creators, Sinima aims to bring ethical IP management, ownership, and monetization into the evolving AI filmmaking landscape. Lisa and the host dive into the intersection of AI, Web3, traditional Hollywood, and creator-first ecosystems, discussing the risks of generative AI misuse, the failure of big tech to protect artists, and how Sinima could redefine the future of filmmaking.
🧠 Topics Discussed:
- Lisa’s career from film marketing to B2B SaaS to founding Cinema
- Vulnerabilities of creators using mainstream AI platforms (e.g., Runway, Midjourney, OpenAI)
- The IP ownership crisis and unethical training data practices
- Sinima as a creator-first AI OS with Web3 and blockchain integration
- Watermarking, real-time IP misuse alerts, and military-grade protection
- The Sinima marketplace for creators to sell trained assets and models
- Token usage monitoring for production efficiency and cost control
- Sinima’s support for hybrid filmmaking and legacy tool integration
- A new model for A-list talent to control and monetize their likeness
- Democratizing Hollywood: talent, unions, and the future of collaboration
- Replacing fragmented AI toolchains with seamless, frictionless production
- Future of AI films: hybrid vs. fully AI-generated
- Sinima’s startup strategy: lean, smart, and ethics-first
- Call to action for investors, guilds, and creators to join the movement
💬 Pull Quotes:
“We’re not building a tool. We’re building an operating system—for filmmakers to own, create, and monetize their IP, ethically.” — Lisa
“Legacy Hollywood is slow and bloated. Cinema is lean and lightning-fast—built by filmmakers, for filmmakers.” — Lisa
“We don't even have access to what users build. It's like a bank vault for your IP.” — Lisa
“People have shiny object syndrome. They're moving fast without thinking about the intellectual property damage.” — Lisa
“Studios are chasing cost savings. But the real value is re-employing the creative workforce with new models of ownership.” — Curt
“Imagine if Scorsese trained his own tone, look, and style—and sold it. That’s the future Sinima enables.” — Lisa
“The first truly AI-generated film will be judged like any other. It won't be an AI film. It will be a film.” — Curt
“Actors should have the right to license themselves for reshoots. It’s flexibility and fairness, not replacement.” — Lisa
“If we don’t build ethical AI platforms now, the studios will lose their talent. Full stop.” — Lisa
“I’m not trying to be first. I’m trying to be right.” — Lisa
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