šļø RealPharma Podcast
Episode Title: Cracking the Code on Patient Engagement: Conversational AI with Dan Fox
šļø Release Date: May 5, 2025 š§ Hosts: Dr. Na-Ri Oh & Ian Wendt š¤ Guest: Dan Fox, Managing Director of Healthcare at Drips
Episode Summary:In this eye-opening episode, we welcome Dan Fox, a trailblazer in AI-powered patient communication, to explore how proactive outreach and conversational AI are reshaping healthcare engagement. As the Managing Director of Healthcare at Drips, Dan shares how his team is using SMS-based AI to boost patient adherence, improve outcomes, and build trustāeven in the face of complex compliance and tech fluency challenges.
From personalized text reminders that get 60ā80% response rates to thoughtful strategies for integrating AI without sacrificing patient experience, Dan takes us deep into whatās working (and whatās not) in healthcare communication today. Plus, he shares what excites him most about the futureāincluding AI therapists, ambient scribes, and closing the tech adoption gap in health systems.
š Key Topics Covered:-
Why āattentionā is the biggest communication challenge in healthcare
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How AI-driven SMS is outperforming traditional channels like email and mail
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Real-world outcomes: 4.1% improvement in national medication adherence rates
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Navigating regulatory complexity with Drips' proprietary ārules engineā
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Why many healthcare orgs use ācomplianceā as a crutch against innovation
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Texting seniors? Yesāit works (and they even say āthank you, sweetieā ā¤ļø)
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The future of AI in healthcare: from virtual triage to AI therapists
āWeāre not using generative AI in our consumer outreachābecause every single word needs to be approved. But we use AI to scale natural conversations.ā ā Dan Fox
āTrust is everything. We use personalization and omnichannel context to build itāone message at a time.ā ā Dan Fox
āWe donāt want PHI. We just want to start the right conversation.ā ā Dan Fox
š Resources Mentioned:-
Drips.com ā Learn more about their AI-powered engagement solutions
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CMS Star Ratings: Why medication adherence matters
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Companies like RxAnte mentioned for rules-based healthcare targeting
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Website: drips.com
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LinkedIn: https://www.linkedin.com/in/dsweeneyfox/
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Role: Healthcare Strategy Lead
Available wherever you get your podcastsāSpotify, Apple Podcasts, Amazon Music, and more.
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