November 7, 2025 • 34 mins
This week on Realty Talk, Suzanne “Queen of the Closing Table” Seini and Paul “Fix-It-All” Hanson sit down with Innovate Realty’s Director of Marketing — and former touring musician — David Doblin (aka “Double D”) for one of our most electric conversations yet.
🎵 In this episode:
David’s wild career journey from jazz drummer to real estate marketer
Why buyer confidence is shifting — and what a Fed rate cut could mean for SoCal housing
Behind-the-scenes at Innovate Realty’s full-service ecosystem: brokerage, escrow, media, and more
How AI is becoming “the ultimate amplifier” for agents — from automating tasks to building full apps in-house
The Homes Gone Wild story you won’t believe (hint: it involves the Golden Gate Bridge 🫣)
💡 Takeaway: Whether you’re a new agent or a seasoned pro, this episode shows how creativity, adaptability, and technology can shape the future of real estate.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:14):
Welcome back to your favorite podcast on the planet, Realty.
Talk to my left. We have we have the closing
table. Suzanne Cini, Founder CEO of
Innovate Realty, very excited tojump in today.
Yeah, I am Paul Hanson. The Hostess, Paul, fixed it all.
Yes, Paul fixed it all. Handsome.
Paul fixed it all. Handsome.
I was going to say the Hostess with the mostest.
(00:35):
Yeah. There you go.
We have a very exciting guest. We have a full line up today, so
we're going to go quick, but a very exciting guest that we're
excited to talk with. I we have to just start with it,
I guess. Yeah.
Do you still go by the nickname Double D David?
Haven't heard it since middle school.
OK, but one of our agents brought it back to life
(00:57):
recently. Oh, OK.
Yeah, yeah. So, well, I apologize if I
brought back no entry in junior high school.
Drove it. Felt right, David Doblin felt
right. Yeah, there you go.
So for our listeners, David is our Director of Marketing at all
of our companies. So for Innovate Realty, Buy Buy
(01:21):
House, Honest Escrow, he pretty much does it all.
There's more, but also I think what's really exciting and
unique is you have a perspective, you definitely have
an agent perspective, which we'll talk about and really you
know, can can involve and include tech into marketing in
(01:45):
order to drive leads and business and have really just
embraced that in general. So I'm excited to dive in there,
but I think first we need to talk about the market.
We have a full docket today. So we're going to talk all
things right AI marketing, some music for your musicians out
there. But yes, the the market very
interesting. So we are at the tail end of
(02:07):
October here. Fed met this morning.
We have a 25 basis point cut. It's pretty interesting.
I mean the 10 year treasury ratewas kind of floating below and
and right back above and below the 4% mark.
You know, historically as we, aswe've talked about, 30 year
(02:28):
fixed mortgage rate should be 175 basis points above the for
the 10 year treasury rate. So we should in theory see rates
in the high fives 57. Last Thursday the Central Bank
of Missouri produced, you know, their weekly run and that was at
613. So we, we still have some
(02:49):
additional spread there. You know, what it means for us
in, in Southern California is I,I'd say the last 90 days have
been a little slower on the demand side.
We, we've still sold units, but it's, it's mostly people that
have to move right now. We're getting a lot of foot
traffic from buyers coming through our listings that are
(03:10):
interested in moving, but they don't have to move.
And those kind of, you know, fringe buyers, you know, maybe
they live in the neighborhood, they want an extra bedroom.
They're they're looking at stuff, but they're not writing.
Yeah. And I'm so tired of telling you
that we've got these buyers circling, you know, but that's
really what it is. There's nothing that's really
(03:31):
pushing them to to buy now. So that type of a rate decrease
I think would definitely change that.
So we will see where that takes us here shortly.
Yeah. I mean, I think, you know, my,
my opinion on it is buyer confidence is low or maybe kind
of in the mid range because of just a lot of uncertainty.
(03:53):
We've got a lot of stuff going around, you know, going on
around the world. We've got these, you know, a
government shutdown. We've got rates higher than
they've been for a while. We have, you know, a lot of, you
know, very public media figures talking about potential collapse
in the stock market and inflation still 3%.
(04:13):
And, you know, so there's a lot of things I think that are just
really making buyer confidence kind of difficult.
I think if you unravel all of that, you just look at the
facts, you know, there's, there's 2 vantage points.
You could be unconfident or you could be confident knowing that
there's not a lot of other buyers, right?
And so, you know, if you're a counterintuitive kind of long
(04:34):
investor in, in real estate in California, now's an incredible
time to buy because you're not competing against 203040 other
buyers. And so if you are one of those
fringe buyers that wants an extra bedroom or a pool or you
want to move into something that's newly renovated, it's an
incredible time to do so becauseyou're going to.
Have more leverage? Yeah, Yeah, No, I got a buyer in
(04:55):
escrow last week. The property was on the home 12
days, so had only done a few open houses and, you know, they
went in escrow under us, you know, almost 50K.
So, you know, typically we wouldn't see that in, you know,
if rates were lower and more buyers were in the mix.
(05:17):
You're, you're not going to takethe property off the market like
that right away. So, yeah, I mean, I think, I
think there's definitely some, you know, upside for buyers
looking right now. Yeah, we, we do spend last thing
I'll say on this, we do spend a lot of time talking with other
people in the industry. We we've had multiple
conversations over the last month with, you know, CE OS of
(05:39):
public home builders, you know, national public home builders
and they're moving product, but they're offering steep discounts
and a ton of incentives on the loan.
And so, you know, and, and, and they have seen a little bit of
improvement, but, you know, steep discounts.
Yeah, like pretty steep. Yeah.
So, OK. Well, with that, I think we have
to talk about David. David, David.
(06:02):
David. Yeah.
OK. So you are, you're currently
Director of Marketing. You we touched on that, you
know, you've been in real estate, but how did this all
happen? How did you get here?
It's an interesting story. So I actually, I got into real
(06:22):
estate 10 years ago when I was in my early 20s, but at the time
I was. Don't age yourself by the way.
He. Said a long time ago when he was
in his early 20s. I I don't feel it was that long
but OK. And at the time, I was actually,
you know, fully immersed in the,in the music industry, nothing
(06:44):
to do with real estate. I was literally just gigging,
touring, recording and teaching.And real estate was kind of
introduced to me by a family friend.
And the the conversation was more like, why not just sell a
house or two in between tours orgigs, you know, as if it's that
easy to do, which it's not. Yeah.
So, you know, at first I didn't really think much of it.
(07:07):
I I didn't find that, you know, much interest in it.
But later on I was like, let me just look into it.
Why not? Yeah.
And so obviously that led to me taking the courses, which then I
was like, OK, let me just schedule the test, took the
test, passed, got my license. And I remembered this part very
vividly. When my license came in the
mail, I grabbed it, I put it on my desk, and that same week I
(07:30):
hopped on a plane and went back on tour.
So I actually didn't really honestly start practicing real
estate for several months after getting my license.
But first we need to know what type of music you played.
We need to hear more about the music, right?
Were you a singer? Can we insert maybe some some
clips here? Absolutely.
(07:51):
I I studied drums professionallyand then a little bit of piano,
but also music theory and reading and writing, composing.
So I was primarily touring, playing a lot of Middle Eastern
music too, just because that's my background.
But I did a lot of like, jazz gigs, jazz gigs, you know, big
(08:12):
band stuff, funk, pop, Rock, Youname it, I've probably played
it. We have another agent at
Innovate that I feel there couldbe a collab happening because.
Although their music is like psychedelic rock.
There you go. Yeah.
So I feel like that's a good combo.
Jazz. Middle Eastern Psychedelic.
(08:33):
Rock yes, coming to you at your next open house.
So I'm excited to go. When you say I was, you know, a
drummer, I was envisioning you like, you know, shirt off just
banging heavy metal on there's. Pictures, and I'm sure there's
video somewhere. Did you have long?
Flowing hair, long curly hair. Yeah, you know, did the man bun
thing for a bit. I can see it, you know.
(08:53):
OK, well. Well, we have to interject here
for a second. We need our, we need our
listeners feedback. Should David come back to the
man bun? Just a simple yes or no engage
with us. Let us know in the comments.
Does David need a man bun? And I'll do it if you do it.
Yeah. No, I will not.
Ever. You know, my hair goes pretty
(09:14):
quickly, so I don't know, it can, it can make a comeback.
All right. But, you know, yeah.
So after, you know, looking intoit and, and getting my license,
I thought, why not just, you know, give it a shot.
So from there I, I joined a great team with a great leader
and my, I guess my new 9 to 5 you would call it would be from
(09:36):
there just role-playing, script reading, objection handling.
They're super into that and doorknocking and cold calling.
That's literally all I did for for the next few years.
And I think that built a great foundation just because I didn't
have any experience otherwise. I just knew that I wanted to
work really hard in it and. And ironically, now you're, you
(09:56):
know, pushing digital ads and like the exact opposite of door
knocking, yes, called calling, although you do still encourage
that, which I think is great. Yes, yes, definitely.
And I think when I left the team, I decided to be an
independent agent. And I think agents usually take
one or two paths, right? They either start off as an
independent agent and then they find either the need or want to
(10:17):
join a team or on like the opposite, which is what I did.
I started off joining A-Team andthen after a couple of years I
was like, OK, I think I can likejust venture out and do this on
my own. And from there is when I
switched brokerages and then I stayed there for most of my
professional career. And I think that's where I
started to like discover that I have this deep interest and
passion for marketing. I really just started seeing
(10:40):
myself looking at all sorts of campaigns and figuring out, you
know, what works and what doesn't work.
And I think the way I was like able to kind of, you know, get
my music background and translate it over into marketing
was just by like, even in the music industry, you know, I
think I've always sort of had this creative analytical mix.
(11:04):
You know, every, every musician and every like instrumentalist
needs to have the skill set and ability to fully isolate their
instrument from the rest when you're listening to a track in
preparation for performance. And I think that the way I was
able to translate that into marketing is now, now I'm no
longer isolating audio, you know, deconstructing visuals.
(11:24):
I'm deconstructing campaigns andreally pulling things apart.
Really trying to figure out, youknow, why certain things work
and why certain things don't work.
So like looking at billboards and e-mail newsletters and
social media ads and, you know, getting myself far down in some
brokerages sales funnels and seeing how far I can go down and
really identifying why certain campaigns and initiatives work
(11:47):
versus the ones that don't. And having this sort of, I don't
know, analytical or creative balance, I think got me further
down into into marketing as a whole.
So, so when you were at that particular brokerage, you know,
it's not like you just are an agent transacting and then the
brokerage says, hey, why don't you come around marketing like
that? That doesn't normally happen,
correct? That happened for you because
(12:10):
you were seeing success and you were out producing other agents
in that local market, you know, directly correlated to those
marketing verticals or, or how did that transition happen?
A little bit of that, yeah, because I think I was doing
things that other agents weren'tdoing in my brokerage and they
can see it just visually, me working in my little cubicle
(12:31):
preparing for whether I was going to go out and door knock
or just figuring out some sort of different lead generating
sources. But then what started to unfold
was I was just naturally helpingagents kind of do what I'm doing
in a sense. So I actually ended up, you
know, just having a conversationwith a broker and the broker
(12:53):
owner, it was independently owned and operated.
And we, we came to an idea of why not start this kind of tech
department and help agents trainagents and show agents exactly
what I'm doing and, and help them get on smart systems like
e-mail marketing systems. So you could just start getting
paid for the things that you were already doing with other
agents. Exactly, and in addition and
sell some houses at the same time.
(13:14):
It was great. Yeah, perfect.
Yeah. OK.
So transitioning there and I, I do want to, we're going to go
into AIA little bit which I'm very excited about, but not yet.
And so transitioning a little bit to innovate because I think,
you know, first I'd like to hearyou share maybe one or two
(13:36):
things that you took from that experience because you did not
only, you know, produce help with marketing, but then you
expanded and grew as corporate came in and you started helping
agents across the country. So I'd love to hear just a
couple lessons that you took from that experience.
(13:57):
And then I want to jump into howyou got here and what what makes
sense. So yeah.
Yeah, You know, I spent, again, like most of my professional
career, this was at Sotheby's. We started off as a as a
franchise. We're a franchise to corporate
Sotheby's. And then later on we were
acquired by corporate and then we merged.
(14:19):
And I think during that time during the merge is where I
think I learned quite honestly the most specifically one in
design, just because I was fortunate enough to work like
very closely with the head of the graphic design department
and he is just a super talented guy.
So I really sharpened my design skills, you know, key knife for
(14:41):
design there. And the other thing I would say
is just consistency. Consistency in all aspects of
that word, like in branding and visuals and media and tone and
messaging. And I think, most importantly in
frequency, I think agents often underestimate just how much
trust can be built by simply showing up the same way over and
(15:02):
over again. Mm hmm.
I was actually, I was on an event a couple nights ago and
the guest speaker was talking about social media and
consistency. And it's it's like we hear that
a lot. But was really, it was really
interesting because he kind of pulled the audience of like, you
know, how many times are you posting a week?
Are you posting three times a week?
Are you posting four times? Who's posting 20 times?
(15:24):
Who's, you know, posting on their story, who constantly has
something on their story? And there were like two people,
you know, as you got to that, that point.
And I think another interesting thing that he said, just for our
listeners that I thought was kind of interesting was that he
deletes his story a lot. If he could tell right away that
(15:46):
a story's not really taken off and no one's really interested
in, it's blocking the rest of his stories, he's like, I delete
it, you know, because it's boring people.
So they're not moving on to the rest.
So it's gone, you know, which I thought was really interesting.
Anyway, side side note, fun fact.
And to your your other question,you know joining Innovate.
(16:08):
Yeah, Yeah, let's talk about innovate because now, so I guess
first I will say, so you did very, very well obviously at
Sotheby's. And I think it just sounds like
you don't like corporate. No, I'm just kidding.
No. So he.
He applied for the head auctioneer job.
(16:28):
Exactly. New York, The guy that actually
auctions the paintings. You know, talk like 1,000,000
words. Per minute.
Yeah, yeah, unfortunately they chose some old guy with great
hair. No, they they the man bun was
gone and they were like we need someone with a man bun.
For this no longer. Qualified for that one.
Yeah. OK.
Well, let's talk about Innovate and bye bye.
(16:50):
And you know how we all kind of came together.
I think just aside from seeing that initial job posting, which
I know I've told you both this, but it was just so comical to
me. The job posting was my untouched
resume. Like I I didn't have to tweak or
edit or modify my resume at all.It was as if you literally
(17:11):
copied and pasted my resume as ajob description.
Which is really funny because aswe were putting this together,
we were talking and we were like, is this an unreasonable
request? Like is this all the same person
that can do all of these things?And then we get you and you're
like, this is me. And you just start listing off
(17:32):
all of the things that you do. It's I love.
It it's deeper than that, he said.
This is me in in many formats, like a phone call, an
application, social media. He was like, guys, this is me.
So in, you know, as we talk about lead follow up for our
listeners, you know, David sent over, I think just applied,
(17:54):
right? Sent his resume and then he
found me on Instagram, sent me amessage.
He emailed me. And I think you may have called
me as well. Texted, yeah, text me.
So yeah, it was it's one of the like I have you ever had any
other job applicants do that? Like in the application phase?
I don't think so. I don't think so.
(18:15):
It was just I, I knew what, you know, when I saw it, I just knew
I had to get in front of you guys and, and just at least just
get the opportunity to speak to you and just showcase what I,
what I can do. But aside from just the job
description, looking further into the whole ecosystem, you
know, you guys really do have that full legitimate ecosystem
(18:35):
from the brokerage to escrow to multiple training platforms for
new agents, for seasoned agents,for agents that are looking to
be team leaders, we have stuff for that too.
And then also multiple lending solutions, right?
We have the private money and wehave residential lending and
acquisitions. So we have this full, full
(18:58):
ecosystem of companies. Do you think David gets excited
about that? It's just you know what other
company offers this and. None.
We say that all the time. And you know, just as impressive
as our ecosystem, we also have just this incredible internal
operations, right. We have our own in house media
team, production videographers, photographers, editors, giving
(19:21):
content to our agents. And then we have our own
dedicated ISA team and typicallyISA teams are outsourced
sometimes in other countries. Ours are in house calling and
converting leads that we also happen to generate in house
right to then assign agents. So again, truly like what other
company offers that at the leveland quality that we do, I don't
(19:43):
think there's really any. Well, we definitely agree with
that. Can we just take that and make
that our new? Commercial, it's good.
OK, well I wanna. That's a good marketing piece.
It is, it is. And we didn't, I mean, well,
technically we do pay him. So it is kind of like we usually
say, we didn't pay him to say that, but technically, OK, just
(20:05):
kidding. No, I, I, I think our listeners
can tell how passionate you are about what you do.
And we're super lucky to have you and, and you fit into that
ecosystem perfectly. So with that, real quick, I
think we should. Jump into a break for a second.
Tell a story, possibly. So for our new listeners and
(20:28):
subscribers, because if you're listening for the first time,
you're also subscribing, it's just hit the little button down
at the bottom. We have a segment every week
called Homes Gone Wild. It's a, it's a fun little
segment, quick segment. We get a story from our listener
base. So somebody submitted this
story. We don't know who you are.
(20:50):
We hope that your details are great.
Some of the stories are interesting, some of them are
funny, some of them are scary. And we have a plenty of stories
that leave us at the edge of ourseats wanting more.
So in today's episode of Homes Gone Wild, here we go.
So I get this listing through myneighbor's sister.
(21:11):
Let's call her Sue. OK.
Sue's husband had left her and literally fled to some Eastern
European country. She's devastated, ends up
checking herself into a mental health facility to deal with the
whole situation. He must have been a great guy.
Clearly. While she's gone, her live in
housekeeper decides to move in three or four of her own
(21:34):
relatives. So she has a live in housekeeper
seems well to do something interesting here.
So that's actually we should askfor the value of these
transactions just to get some additional context.
So now four people are living inthis house, one of the most
exclusive areas, and the place is a is a complete disaster
(21:55):
mode. I end up having to work.
With a lawyer. Just to get them all out of
there. Maybe this is LA?
Because evictions are tough, yeah.
Once I finally do, I get the house cleaned up, Sue's stuff
packed and sent to storage, inspections done and list it as
a fixer. I find a buyer.
I'm a super wealthy oh so from asuper wealthy local family who
(22:20):
comes in with their designers and contractors.
They make an offer, Sue accepts while she's in the mental
facility, and everything's moving smoothly.
We're just a few days from closing when Sue is supposed to
go to the title office to sign her closing documents, but
instead she tries to jump off the Golden Gate Bridge.
(22:41):
She's She survives, thankfully, but.
Oh my God. But she's put into psychiatric
lockdown. I'm sorry, I'm not supposed to
be laughing, but this person jumped off a bridge now.
The Golden Gate. Not just up bridge, the Golden
Gate Bridge. That not no, people don't live
(23:03):
when you do that. There's sharks in the water.
She must have been. I don't.
Want to Google this story? Yeah.
You need to know more. Wow.
So it's not, it's not LA, it's San Francisco.
Maybe worse for an eviction. OK, I'm sorry.
I'm laughing now. Now there is, you know, one
small break to the segment. There's a there's a race that
I've always wanted to do. It's called the Escape from
(23:25):
Alcatraz. They take you out on a boat and
then you swim back to land because there's like, sharks and
crazy stuff. So she did it differently.
She jumped off the brace to do the Escape from Alcatraz.
Now we can't close without her signature.
So we get her sister, my neighbor, appointed as her
conservator so she can sign the closing papers.
(23:45):
Meanwhile the buyer's high-powered attorney is calling
me non-stop threatening legal action for the non performance.
We finally close. Three months later, Sue is out
and furious with me for selling her house.
And to top it off, that same wealthy families attorney files
a lawsuit against all of us for non disclosure of some plumbing
(24:06):
issue I didn't even know existed.
So yeah, just another simple real estate detail.
Rough. That was a good.
One that was a good one. I like that.
I don't know if I would have tried to transfer everything
over to the sister and still sell the house.
Where did so where was the husband in all this?
(24:27):
He just flees to Eastern Europe and he's like, ah, take the
house. Yeah, yeah.
This feels like, I don't know. I feel if I came out of the
mental facility I might be a little upset too if I was in a
blur this entire time. I don't know.
My mind goes to very weird places.
I'm certain that the husband wasin the mafia, which is why they
(24:47):
had the valuable house. They didn't understand the
plumbing issue. She has all this PTSD from
dealing with mafioso things, which puts her into the
facility. You know?
It all makes sense to me, okay? Well.
And then she jumps off the Golden Gate Bridge.
Don't do that. Yeah, that one.
That's why I feel like we shouldbe able to find this story also.
(25:08):
Got to find it in the news. I need to know.
Did you know that they start painting the Golden Gate Bridge
at the beginning of the year andthen it takes them a full year
to finish painting it and then they start over again?
I did not know that, yeah. It's a big bridge, yeah.
OK. Well, with that, I think we
should jump into a little bit oftech and some AI.
(25:29):
We've been teasing our listenerson the last episode that we've
got something really special forthem.
And just going back to, I think what what you do so well is you
use innovation to fuel your not only what you do on a
day-to-day, but to help others as well.
(25:49):
So let's talk about that a little bit.
How has AI changed the real estate space?
Let's start there. I think just AI in general, you
know, it's the the ultimate amplifier as I, as I call it,
and you know, don't use it to replace yourself.
I think agents should just use it to absolutely scale
themselves and you know, like use it for, especially in this
(26:14):
industry for real estate specific, you know, use it for
get good feedback back from, youknow, chat bots like ChatGPT or
whatever you're using. Learn new skills, learn new
marketing tactics. You can literally create e-mail
newsletters in probably 10 seconds.
I use it specifically for automation and delegation of
(26:36):
certain tasks. And I think that similar to, you
know, when I tell agents to use all different sort of CRMS and
e-mail marketing systems, just get familiar with all of these
systems and tools, do the same with AI.
Don't just try one like open AI.Try all of them, try Grok, try
Clod, try Gemini, and really seeand understand what each of
(26:57):
these do and how they react and how they respond.
And I think especially in this industry because it moves so
fast, you know, I think that innovation, you know, innovation
will always favor those who are willing to adapt.
So it's, it's a very pivotal time for us humans, you know?
Yeah. And I think that we should not
(27:19):
be, you know, don't be left behind during this pivotal
moment. I have a question, You mentioned
delegation, so can you give us an example of something that
you're delegating one of your tasks?
There's so many ways you can, you know, integrate, for
example, open AI and ChatGPT into all of your other systems.
So you can, if you're using a specific CRM that has some sort
(27:41):
of, you know, AIAPI integration available, you can basically
integrate that with your system.And if you wanted to, for
example, help you clean up your emails or summarize A bulk
amount of your emails for you, you can do that for agents.
Again, if you just, you know, prompt ChatGPT to come up with,
(28:04):
I don't know, 7/14/21 social posts for the whole month,
you're essentially delegating that amount of time to this chat
bot so that you can spend more time doing what's important to
you as an agent, whether that's,you know, following up with your
leads, making your calls, being on the field and, and closing
deals. So you can and you know, if
you're new to AI, you can start simple, you know, and you can
(28:29):
even ask, you know, your prompt can be, you know, what are
certain tasks that I can delegate to you, to you AI and
what systems are, you know, whatsystems can I integrate you with
so that you can do this, this and this?
So you kind of use your ChatGPT or your groc or whatever you're
using like your assistant. 100% And I think also like right now
(28:53):
in this time with AI, I feel like you don't necessarily need
such a large team for specific departments.
Like if we're looking at a company standpoint, me right now
in marketing, there are so many things that I can literally just
hand off to my AI assistant. Yeah.
(29:14):
And you can essentially train your AI to have these sort of
filters. And I know I've said this before
and we don't like this word, butyou can feed it.
Certain. Information that we talk about
this all the time, but you're essentially feeding it, right,
Whatever information you want itto understand.
And so for me, my work environment, for example,
(29:34):
ChatGPT is completely different than my personal environment,
ChatGPT. So when I'm coming into work and
you know, I have these tasks that I want to complete, my work
environment AI system, my AI application understands
everything and anything about myposition in marketing for
Innovate and our entire, you know, affiliated companies and
(29:56):
what it is that I'm trying to accomplish.
And you can train your applications to literally
respond and talk and sound exactly how you want.
And I think that's very important to do.
Yeah, go ahead. You know we're talking about an
AI and innovation and tech and how that involves agents.
What does that mean for innovateand for you, what's next?
(30:20):
Like what? What is the next big thing that
you're working on to benefit agents that are at the
brokerage? There's plenty like, again, I'm
using AI day in and day out for everything.
And it's because it's still a relatively new right.
This is just probably in the last couple years, maybe five
years at most. There's really not that much we
(30:43):
can measure just yet with all ofthe capabilities and everything
that it can potentially do. It's measuring itself.
But based on what we. Feed it.
Yeah, based. On what we feed it, but for me
like in my environment, what I'musing it for on a daily basis is
as you guys see like I can create tools with it, you can
(31:03):
build applications with it as we've done.
I think that's really something that we should hone in on.
You created an app using ChatGPTand your other right multiple in
like 2 weeks. Yeah.
And you did have some late nights, but I think still,
that's pretty unbelievable, you know?
(31:25):
There are, yeah. So you can totally, totally have
these AI applications spit out code.
And it's not as simple as, you know, build me this entire
application. You hit enter and then it, you
know, builds this application. It's not like that.
It's still definitely takes a lot of time, takes a lot of
(31:45):
planning and prepping and, you know, figuring out what
functionalities you want on the application.
So the app that we're building, you know, in house is our
proprietary, you know, all in one real estate app here at
Innovate. So agents have their one stop
shop, they just log in, everything is there for them.
And at this point, there's really nothing that we we can't
(32:06):
create. There's really nothing.
I like that. I like the sounds of that.
And and because I'm like so involved in not just marketing,
but also I love automation and Ilove AI.
I'm all about it. You know, there's nothing that's
gonna like, I'm so passionate about it.
It's like, I get excited to likecome up with new ideas.
(32:30):
I, I actually have to mentally figure out the rate of
deployments that I, I showcase to you guys.
Yeah. Because if there was no, if
there was no limit, I can come up with 100 ideas just just
today and, and release them all,you know, by tomorrow.
(32:54):
But we have to obviously deploy things in an appropriate manner.
And also I, I value feedback notjust from you, but also from the
agents. So when we do deploy, let's say
a new product or a new feature in an application, I, I love
hearing agent feedback and I want it to be critical like I
want it to be, you know, I want them to critique everything that
(33:16):
we're doing so that we can only enhance the product.
I mean, I think that's a a perfect place for us to close.
I mean, it's not shocking to me why you've had so much success
in your career at what you're interested in.
And what you're curious about ishonest feedback about what's
working and what's not working, which is why you saw success as
an independent agent, which is then why, you know, you had the
(33:38):
opportunity to scale marketing department for brokerage because
you're not emotional. You're asking for input and
feedback. You question what's working,
what's not working, and then youput your time allocated towards
something that is working. And then you're consistent.
And so, you know, to me, it's, you know, it's just a, a
testament to who you are. And you know, what you've done
at Innovate. And you know, we're really
grateful that, that you're here.We're, we're happy to, to have
(34:00):
you as a part of our team. I'd be a little bit happier if
you had a man bun. No, but you know, it's just
kudos to what you've done and and.
And we're excited to see what you're still going to do.
We know it's right around the corner, 100 ideas a day.
So great. OK, well, thank you so much for
(34:23):
sharing that with us. I hope our listeners and our
agents are able to take take this information and implement
for their business. That is.
Wrapped this week on. Realty Talk Your favorite
episode or podcast? I'm sorry.
Your favorite episode? Yeah, I think that I.
Agree. Favorite podcast on the planet?
If you have not, please hit the subscribe button.
(34:44):
Interact with us on socials. We love talking to you, and
please give us more information on your stories.
See you next week.
Welcome back to your favorite podcast on the planet, Realty.
Talk to my left. We have we have the closing
table. Suzanne Cini, Founder CEO of
Innovate Realty, very excited tojump in today.
Yeah, I am Paul Hanson. The Hostess, Paul, fixed it all.
Yes, Paul fixed it all. Handsome.
Paul fixed it all. Handsome.
I was going to say the Hostess with the mostest.
(00:35):
Yeah. There you go.
We have a very exciting guest. We have a full line up today, so
we're going to go quick, but a very exciting guest that we're
excited to talk with. I we have to just start with it,
I guess. Yeah.
Do you still go by the nickname Double D David?
Haven't heard it since middle school.
OK, but one of our agents brought it back to life
(00:57):
recently. Oh, OK.
Yeah, yeah. So, well, I apologize if I
brought back no entry in junior high school.
Drove it. Felt right, David Doblin felt
right. Yeah, there you go.
So for our listeners, David is our Director of Marketing at all
of our companies. So for Innovate Realty, Buy Buy
(01:21):
House, Honest Escrow, he pretty much does it all.
There's more, but also I think what's really exciting and
unique is you have a perspective, you definitely have
an agent perspective, which we'll talk about and really you
know, can can involve and include tech into marketing in
(01:45):
order to drive leads and business and have really just
embraced that in general. So I'm excited to dive in there,
but I think first we need to talk about the market.
We have a full docket today. So we're going to talk all
things right AI marketing, some music for your musicians out
there. But yes, the the market very
interesting. So we are at the tail end of
(02:07):
October here. Fed met this morning.
We have a 25 basis point cut. It's pretty interesting.
I mean the 10 year treasury ratewas kind of floating below and
and right back above and below the 4% mark.
You know, historically as we, aswe've talked about, 30 year
(02:28):
fixed mortgage rate should be 175 basis points above the for
the 10 year treasury rate. So we should in theory see rates
in the high fives 57. Last Thursday the Central Bank
of Missouri produced, you know, their weekly run and that was at
613. So we, we still have some
(02:49):
additional spread there. You know, what it means for us
in, in Southern California is I,I'd say the last 90 days have
been a little slower on the demand side.
We, we've still sold units, but it's, it's mostly people that
have to move right now. We're getting a lot of foot
traffic from buyers coming through our listings that are
(03:10):
interested in moving, but they don't have to move.
And those kind of, you know, fringe buyers, you know, maybe
they live in the neighborhood, they want an extra bedroom.
They're they're looking at stuff, but they're not writing.
Yeah. And I'm so tired of telling you
that we've got these buyers circling, you know, but that's
really what it is. There's nothing that's really
(03:31):
pushing them to to buy now. So that type of a rate decrease
I think would definitely change that.
So we will see where that takes us here shortly.
Yeah. I mean, I think, you know, my,
my opinion on it is buyer confidence is low or maybe kind
of in the mid range because of just a lot of uncertainty.
(03:53):
We've got a lot of stuff going around, you know, going on
around the world. We've got these, you know, a
government shutdown. We've got rates higher than
they've been for a while. We have, you know, a lot of, you
know, very public media figures talking about potential collapse
in the stock market and inflation still 3%.
(04:13):
And, you know, so there's a lot of things I think that are just
really making buyer confidence kind of difficult.
I think if you unravel all of that, you just look at the
facts, you know, there's, there's 2 vantage points.
You could be unconfident or you could be confident knowing that
there's not a lot of other buyers, right?
And so, you know, if you're a counterintuitive kind of long
(04:34):
investor in, in real estate in California, now's an incredible
time to buy because you're not competing against 203040 other
buyers. And so if you are one of those
fringe buyers that wants an extra bedroom or a pool or you
want to move into something that's newly renovated, it's an
incredible time to do so becauseyou're going to.
Have more leverage? Yeah, Yeah, No, I got a buyer in
(04:55):
escrow last week. The property was on the home 12
days, so had only done a few open houses and, you know, they
went in escrow under us, you know, almost 50K.
So, you know, typically we wouldn't see that in, you know,
if rates were lower and more buyers were in the mix.
(05:17):
You're, you're not going to takethe property off the market like
that right away. So, yeah, I mean, I think, I
think there's definitely some, you know, upside for buyers
looking right now. Yeah, we, we do spend last thing
I'll say on this, we do spend a lot of time talking with other
people in the industry. We we've had multiple
conversations over the last month with, you know, CE OS of
(05:39):
public home builders, you know, national public home builders
and they're moving product, but they're offering steep discounts
and a ton of incentives on the loan.
And so, you know, and, and, and they have seen a little bit of
improvement, but, you know, steep discounts.
Yeah, like pretty steep. Yeah.
So, OK. Well, with that, I think we have
to talk about David. David, David.
(06:02):
David. Yeah.
OK. So you are, you're currently
Director of Marketing. You we touched on that, you
know, you've been in real estate, but how did this all
happen? How did you get here?
It's an interesting story. So I actually, I got into real
(06:22):
estate 10 years ago when I was in my early 20s, but at the time
I was. Don't age yourself by the way.
He. Said a long time ago when he was
in his early 20s. I I don't feel it was that long
but OK. And at the time, I was actually,
you know, fully immersed in the,in the music industry, nothing
(06:44):
to do with real estate. I was literally just gigging,
touring, recording and teaching.And real estate was kind of
introduced to me by a family friend.
And the the conversation was more like, why not just sell a
house or two in between tours orgigs, you know, as if it's that
easy to do, which it's not. Yeah.
So, you know, at first I didn't really think much of it.
(07:07):
I I didn't find that, you know, much interest in it.
But later on I was like, let me just look into it.
Why not? Yeah.
And so obviously that led to me taking the courses, which then I
was like, OK, let me just schedule the test, took the
test, passed, got my license. And I remembered this part very
vividly. When my license came in the
mail, I grabbed it, I put it on my desk, and that same week I
(07:30):
hopped on a plane and went back on tour.
So I actually didn't really honestly start practicing real
estate for several months after getting my license.
But first we need to know what type of music you played.
We need to hear more about the music, right?
Were you a singer? Can we insert maybe some some
clips here? Absolutely.
(07:51):
I I studied drums professionallyand then a little bit of piano,
but also music theory and reading and writing, composing.
So I was primarily touring, playing a lot of Middle Eastern
music too, just because that's my background.
But I did a lot of like, jazz gigs, jazz gigs, you know, big
(08:12):
band stuff, funk, pop, Rock, Youname it, I've probably played
it. We have another agent at
Innovate that I feel there couldbe a collab happening because.
Although their music is like psychedelic rock.
There you go. Yeah.
So I feel like that's a good combo.
Jazz. Middle Eastern Psychedelic.
(08:33):
Rock yes, coming to you at your next open house.
So I'm excited to go. When you say I was, you know, a
drummer, I was envisioning you like, you know, shirt off just
banging heavy metal on there's. Pictures, and I'm sure there's
video somewhere. Did you have long?
Flowing hair, long curly hair. Yeah, you know, did the man bun
thing for a bit. I can see it, you know.
(08:53):
OK, well. Well, we have to interject here
for a second. We need our, we need our
listeners feedback. Should David come back to the
man bun? Just a simple yes or no engage
with us. Let us know in the comments.
Does David need a man bun? And I'll do it if you do it.
Yeah. No, I will not.
Ever. You know, my hair goes pretty
(09:14):
quickly, so I don't know, it can, it can make a comeback.
All right. But, you know, yeah.
So after, you know, looking intoit and, and getting my license,
I thought, why not just, you know, give it a shot.
So from there I, I joined a great team with a great leader
and my, I guess my new 9 to 5 you would call it would be from
(09:36):
there just role-playing, script reading, objection handling.
They're super into that and doorknocking and cold calling.
That's literally all I did for for the next few years.
And I think that built a great foundation just because I didn't
have any experience otherwise. I just knew that I wanted to
work really hard in it and. And ironically, now you're, you
(09:56):
know, pushing digital ads and like the exact opposite of door
knocking, yes, called calling, although you do still encourage
that, which I think is great. Yes, yes, definitely.
And I think when I left the team, I decided to be an
independent agent. And I think agents usually take
one or two paths, right? They either start off as an
independent agent and then they find either the need or want to
(10:17):
join a team or on like the opposite, which is what I did.
I started off joining A-Team andthen after a couple of years I
was like, OK, I think I can likejust venture out and do this on
my own. And from there is when I
switched brokerages and then I stayed there for most of my
professional career. And I think that's where I
started to like discover that I have this deep interest and
passion for marketing. I really just started seeing
(10:40):
myself looking at all sorts of campaigns and figuring out, you
know, what works and what doesn't work.
And I think the way I was like able to kind of, you know, get
my music background and translate it over into marketing
was just by like, even in the music industry, you know, I
think I've always sort of had this creative analytical mix.
(11:04):
You know, every, every musician and every like instrumentalist
needs to have the skill set and ability to fully isolate their
instrument from the rest when you're listening to a track in
preparation for performance. And I think that the way I was
able to translate that into marketing is now, now I'm no
longer isolating audio, you know, deconstructing visuals.
(11:24):
I'm deconstructing campaigns andreally pulling things apart.
Really trying to figure out, youknow, why certain things work
and why certain things don't work.
So like looking at billboards and e-mail newsletters and
social media ads and, you know, getting myself far down in some
brokerages sales funnels and seeing how far I can go down and
really identifying why certain campaigns and initiatives work
(11:47):
versus the ones that don't. And having this sort of, I don't
know, analytical or creative balance, I think got me further
down into into marketing as a whole.
So, so when you were at that particular brokerage, you know,
it's not like you just are an agent transacting and then the
brokerage says, hey, why don't you come around marketing like
that? That doesn't normally happen,
correct? That happened for you because
(12:10):
you were seeing success and you were out producing other agents
in that local market, you know, directly correlated to those
marketing verticals or, or how did that transition happen?
A little bit of that, yeah, because I think I was doing
things that other agents weren'tdoing in my brokerage and they
can see it just visually, me working in my little cubicle
(12:31):
preparing for whether I was going to go out and door knock
or just figuring out some sort of different lead generating
sources. But then what started to unfold
was I was just naturally helpingagents kind of do what I'm doing
in a sense. So I actually ended up, you
know, just having a conversationwith a broker and the broker
(12:53):
owner, it was independently owned and operated.
And we, we came to an idea of why not start this kind of tech
department and help agents trainagents and show agents exactly
what I'm doing and, and help them get on smart systems like
e-mail marketing systems. So you could just start getting
paid for the things that you were already doing with other
agents. Exactly, and in addition and
sell some houses at the same time.
(13:14):
It was great. Yeah, perfect.
Yeah. OK.
So transitioning there and I, I do want to, we're going to go
into AIA little bit which I'm very excited about, but not yet.
And so transitioning a little bit to innovate because I think,
you know, first I'd like to hearyou share maybe one or two
(13:36):
things that you took from that experience because you did not
only, you know, produce help with marketing, but then you
expanded and grew as corporate came in and you started helping
agents across the country. So I'd love to hear just a
couple lessons that you took from that experience.
(13:57):
And then I want to jump into howyou got here and what what makes
sense. So yeah.
Yeah, You know, I spent, again, like most of my professional
career, this was at Sotheby's. We started off as a as a
franchise. We're a franchise to corporate
Sotheby's. And then later on we were
acquired by corporate and then we merged.
(14:19):
And I think during that time during the merge is where I
think I learned quite honestly the most specifically one in
design, just because I was fortunate enough to work like
very closely with the head of the graphic design department
and he is just a super talented guy.
So I really sharpened my design skills, you know, key knife for
(14:41):
design there. And the other thing I would say
is just consistency. Consistency in all aspects of
that word, like in branding and visuals and media and tone and
messaging. And I think, most importantly in
frequency, I think agents often underestimate just how much
trust can be built by simply showing up the same way over and
(15:02):
over again. Mm hmm.
I was actually, I was on an event a couple nights ago and
the guest speaker was talking about social media and
consistency. And it's it's like we hear that
a lot. But was really, it was really
interesting because he kind of pulled the audience of like, you
know, how many times are you posting a week?
Are you posting three times a week?
Are you posting four times? Who's posting 20 times?
(15:24):
Who's, you know, posting on their story, who constantly has
something on their story? And there were like two people,
you know, as you got to that, that point.
And I think another interesting thing that he said, just for our
listeners that I thought was kind of interesting was that he
deletes his story a lot. If he could tell right away that
(15:46):
a story's not really taken off and no one's really interested
in, it's blocking the rest of his stories, he's like, I delete
it, you know, because it's boring people.
So they're not moving on to the rest.
So it's gone, you know, which I thought was really interesting.
Anyway, side side note, fun fact.
And to your your other question,you know joining Innovate.
(16:08):
Yeah, Yeah, let's talk about innovate because now, so I guess
first I will say, so you did very, very well obviously at
Sotheby's. And I think it just sounds like
you don't like corporate. No, I'm just kidding.
No. So he.
He applied for the head auctioneer job.
(16:28):
Exactly. New York, The guy that actually
auctions the paintings. You know, talk like 1,000,000
words. Per minute.
Yeah, yeah, unfortunately they chose some old guy with great
hair. No, they they the man bun was
gone and they were like we need someone with a man bun.
For this no longer. Qualified for that one.
Yeah. OK.
Well, let's talk about Innovate and bye bye.
(16:50):
And you know how we all kind of came together.
I think just aside from seeing that initial job posting, which
I know I've told you both this, but it was just so comical to
me. The job posting was my untouched
resume. Like I I didn't have to tweak or
edit or modify my resume at all.It was as if you literally
(17:11):
copied and pasted my resume as ajob description.
Which is really funny because aswe were putting this together,
we were talking and we were like, is this an unreasonable
request? Like is this all the same person
that can do all of these things?And then we get you and you're
like, this is me. And you just start listing off
(17:32):
all of the things that you do. It's I love.
It it's deeper than that, he said.
This is me in in many formats, like a phone call, an
application, social media. He was like, guys, this is me.
So in, you know, as we talk about lead follow up for our
listeners, you know, David sent over, I think just applied,
(17:54):
right? Sent his resume and then he
found me on Instagram, sent me amessage.
He emailed me. And I think you may have called
me as well. Texted, yeah, text me.
So yeah, it was it's one of the like I have you ever had any
other job applicants do that? Like in the application phase?
I don't think so. I don't think so.
(18:15):
It was just I, I knew what, you know, when I saw it, I just knew
I had to get in front of you guys and, and just at least just
get the opportunity to speak to you and just showcase what I,
what I can do. But aside from just the job
description, looking further into the whole ecosystem, you
know, you guys really do have that full legitimate ecosystem
(18:35):
from the brokerage to escrow to multiple training platforms for
new agents, for seasoned agents,for agents that are looking to
be team leaders, we have stuff for that too.
And then also multiple lending solutions, right?
We have the private money and wehave residential lending and
acquisitions. So we have this full, full
(18:58):
ecosystem of companies. Do you think David gets excited
about that? It's just you know what other
company offers this and. None.
We say that all the time. And you know, just as impressive
as our ecosystem, we also have just this incredible internal
operations, right. We have our own in house media
team, production videographers, photographers, editors, giving
(19:21):
content to our agents. And then we have our own
dedicated ISA team and typicallyISA teams are outsourced
sometimes in other countries. Ours are in house calling and
converting leads that we also happen to generate in house
right to then assign agents. So again, truly like what other
company offers that at the leveland quality that we do, I don't
(19:43):
think there's really any. Well, we definitely agree with
that. Can we just take that and make
that our new? Commercial, it's good.
OK, well I wanna. That's a good marketing piece.
It is, it is. And we didn't, I mean, well,
technically we do pay him. So it is kind of like we usually
say, we didn't pay him to say that, but technically, OK, just
(20:05):
kidding. No, I, I, I think our listeners
can tell how passionate you are about what you do.
And we're super lucky to have you and, and you fit into that
ecosystem perfectly. So with that, real quick, I
think we should. Jump into a break for a second.
Tell a story, possibly. So for our new listeners and
(20:28):
subscribers, because if you're listening for the first time,
you're also subscribing, it's just hit the little button down
at the bottom. We have a segment every week
called Homes Gone Wild. It's a, it's a fun little
segment, quick segment. We get a story from our listener
base. So somebody submitted this
story. We don't know who you are.
(20:50):
We hope that your details are great.
Some of the stories are interesting, some of them are
funny, some of them are scary. And we have a plenty of stories
that leave us at the edge of ourseats wanting more.
So in today's episode of Homes Gone Wild, here we go.
So I get this listing through myneighbor's sister.
(21:11):
Let's call her Sue. OK.
Sue's husband had left her and literally fled to some Eastern
European country. She's devastated, ends up
checking herself into a mental health facility to deal with the
whole situation. He must have been a great guy.
Clearly. While she's gone, her live in
housekeeper decides to move in three or four of her own
(21:34):
relatives. So she has a live in housekeeper
seems well to do something interesting here.
So that's actually we should askfor the value of these
transactions just to get some additional context.
So now four people are living inthis house, one of the most
exclusive areas, and the place is a is a complete disaster
(21:55):
mode. I end up having to work.
With a lawyer. Just to get them all out of
there. Maybe this is LA?
Because evictions are tough, yeah.
Once I finally do, I get the house cleaned up, Sue's stuff
packed and sent to storage, inspections done and list it as
a fixer. I find a buyer.
I'm a super wealthy oh so from asuper wealthy local family who
(22:20):
comes in with their designers and contractors.
They make an offer, Sue accepts while she's in the mental
facility, and everything's moving smoothly.
We're just a few days from closing when Sue is supposed to
go to the title office to sign her closing documents, but
instead she tries to jump off the Golden Gate Bridge.
(22:41):
She's She survives, thankfully, but.
Oh my God. But she's put into psychiatric
lockdown. I'm sorry, I'm not supposed to
be laughing, but this person jumped off a bridge now.
The Golden Gate. Not just up bridge, the Golden
Gate Bridge. That not no, people don't live
(23:03):
when you do that. There's sharks in the water.
She must have been. I don't.
Want to Google this story? Yeah.
You need to know more. Wow.
So it's not, it's not LA, it's San Francisco.
Maybe worse for an eviction. OK, I'm sorry.
I'm laughing now. Now there is, you know, one
small break to the segment. There's a there's a race that
I've always wanted to do. It's called the Escape from
(23:25):
Alcatraz. They take you out on a boat and
then you swim back to land because there's like, sharks and
crazy stuff. So she did it differently.
She jumped off the brace to do the Escape from Alcatraz.
Now we can't close without her signature.
So we get her sister, my neighbor, appointed as her
conservator so she can sign the closing papers.
(23:45):
Meanwhile the buyer's high-powered attorney is calling
me non-stop threatening legal action for the non performance.
We finally close. Three months later, Sue is out
and furious with me for selling her house.
And to top it off, that same wealthy families attorney files
a lawsuit against all of us for non disclosure of some plumbing
(24:06):
issue I didn't even know existed.
So yeah, just another simple real estate detail.
Rough. That was a good.
One that was a good one. I like that.
I don't know if I would have tried to transfer everything
over to the sister and still sell the house.
Where did so where was the husband in all this?
(24:27):
He just flees to Eastern Europe and he's like, ah, take the
house. Yeah, yeah.
This feels like, I don't know. I feel if I came out of the
mental facility I might be a little upset too if I was in a
blur this entire time. I don't know.
My mind goes to very weird places.
I'm certain that the husband wasin the mafia, which is why they
(24:47):
had the valuable house. They didn't understand the
plumbing issue. She has all this PTSD from
dealing with mafioso things, which puts her into the
facility. You know?
It all makes sense to me, okay? Well.
And then she jumps off the Golden Gate Bridge.
Don't do that. Yeah, that one.
That's why I feel like we shouldbe able to find this story also.
(25:08):
Got to find it in the news. I need to know.
Did you know that they start painting the Golden Gate Bridge
at the beginning of the year andthen it takes them a full year
to finish painting it and then they start over again?
I did not know that, yeah. It's a big bridge, yeah.
OK. Well, with that, I think we
should jump into a little bit oftech and some AI.
(25:29):
We've been teasing our listenerson the last episode that we've
got something really special forthem.
And just going back to, I think what what you do so well is you
use innovation to fuel your not only what you do on a
day-to-day, but to help others as well.
(25:49):
So let's talk about that a little bit.
How has AI changed the real estate space?
Let's start there. I think just AI in general, you
know, it's the the ultimate amplifier as I, as I call it,
and you know, don't use it to replace yourself.
I think agents should just use it to absolutely scale
themselves and you know, like use it for, especially in this
(26:14):
industry for real estate specific, you know, use it for
get good feedback back from, youknow, chat bots like ChatGPT or
whatever you're using. Learn new skills, learn new
marketing tactics. You can literally create e-mail
newsletters in probably 10 seconds.
I use it specifically for automation and delegation of
(26:36):
certain tasks. And I think that similar to, you
know, when I tell agents to use all different sort of CRMS and
e-mail marketing systems, just get familiar with all of these
systems and tools, do the same with AI.
Don't just try one like open AI.Try all of them, try Grok, try
Clod, try Gemini, and really seeand understand what each of
(26:57):
these do and how they react and how they respond.
And I think especially in this industry because it moves so
fast, you know, I think that innovation, you know, innovation
will always favor those who are willing to adapt.
So it's, it's a very pivotal time for us humans, you know?
Yeah. And I think that we should not
(27:19):
be, you know, don't be left behind during this pivotal
moment. I have a question, You mentioned
delegation, so can you give us an example of something that
you're delegating one of your tasks?
There's so many ways you can, you know, integrate, for
example, open AI and ChatGPT into all of your other systems.
So you can, if you're using a specific CRM that has some sort
(27:41):
of, you know, AIAPI integration available, you can basically
integrate that with your system.And if you wanted to, for
example, help you clean up your emails or summarize A bulk
amount of your emails for you, you can do that for agents.
Again, if you just, you know, prompt ChatGPT to come up with,
(28:04):
I don't know, 7/14/21 social posts for the whole month,
you're essentially delegating that amount of time to this chat
bot so that you can spend more time doing what's important to
you as an agent, whether that's,you know, following up with your
leads, making your calls, being on the field and, and closing
deals. So you can and you know, if
you're new to AI, you can start simple, you know, and you can
(28:29):
even ask, you know, your prompt can be, you know, what are
certain tasks that I can delegate to you, to you AI and
what systems are, you know, whatsystems can I integrate you with
so that you can do this, this and this?
So you kind of use your ChatGPT or your groc or whatever you're
using like your assistant. 100% And I think also like right now
(28:53):
in this time with AI, I feel like you don't necessarily need
such a large team for specific departments.
Like if we're looking at a company standpoint, me right now
in marketing, there are so many things that I can literally just
hand off to my AI assistant. Yeah.
(29:14):
And you can essentially train your AI to have these sort of
filters. And I know I've said this before
and we don't like this word, butyou can feed it.
Certain. Information that we talk about
this all the time, but you're essentially feeding it, right,
Whatever information you want itto understand.
And so for me, my work environment, for example,
(29:34):
ChatGPT is completely different than my personal environment,
ChatGPT. So when I'm coming into work and
you know, I have these tasks that I want to complete, my work
environment AI system, my AI application understands
everything and anything about myposition in marketing for
Innovate and our entire, you know, affiliated companies and
(29:56):
what it is that I'm trying to accomplish.
And you can train your applications to literally
respond and talk and sound exactly how you want.
And I think that's very important to do.
Yeah, go ahead. You know we're talking about an
AI and innovation and tech and how that involves agents.
What does that mean for innovateand for you, what's next?
(30:20):
Like what? What is the next big thing that
you're working on to benefit agents that are at the
brokerage? There's plenty like, again, I'm
using AI day in and day out for everything.
And it's because it's still a relatively new right.
This is just probably in the last couple years, maybe five
years at most. There's really not that much we
(30:43):
can measure just yet with all ofthe capabilities and everything
that it can potentially do. It's measuring itself.
But based on what we. Feed it.
Yeah, based. On what we feed it, but for me
like in my environment, what I'musing it for on a daily basis is
as you guys see like I can create tools with it, you can
(31:03):
build applications with it as we've done.
I think that's really something that we should hone in on.
You created an app using ChatGPTand your other right multiple in
like 2 weeks. Yeah.
And you did have some late nights, but I think still,
that's pretty unbelievable, you know?
(31:25):
There are, yeah. So you can totally, totally have
these AI applications spit out code.
And it's not as simple as, you know, build me this entire
application. You hit enter and then it, you
know, builds this application. It's not like that.
It's still definitely takes a lot of time, takes a lot of
(31:45):
planning and prepping and, you know, figuring out what
functionalities you want on the application.
So the app that we're building, you know, in house is our
proprietary, you know, all in one real estate app here at
Innovate. So agents have their one stop
shop, they just log in, everything is there for them.
And at this point, there's really nothing that we we can't
(32:06):
create. There's really nothing.
I like that. I like the sounds of that.
And and because I'm like so involved in not just marketing,
but also I love automation and Ilove AI.
I'm all about it. You know, there's nothing that's
gonna like, I'm so passionate about it.
It's like, I get excited to likecome up with new ideas.
(32:30):
I, I actually have to mentally figure out the rate of
deployments that I, I showcase to you guys.
Yeah. Because if there was no, if
there was no limit, I can come up with 100 ideas just just
today and, and release them all,you know, by tomorrow.
(32:54):
But we have to obviously deploy things in an appropriate manner.
And also I, I value feedback notjust from you, but also from the
agents. So when we do deploy, let's say
a new product or a new feature in an application, I, I love
hearing agent feedback and I want it to be critical like I
want it to be, you know, I want them to critique everything that
(33:16):
we're doing so that we can only enhance the product.
I mean, I think that's a a perfect place for us to close.
I mean, it's not shocking to me why you've had so much success
in your career at what you're interested in.
And what you're curious about ishonest feedback about what's
working and what's not working, which is why you saw success as
an independent agent, which is then why, you know, you had the
(33:38):
opportunity to scale marketing department for brokerage because
you're not emotional. You're asking for input and
feedback. You question what's working,
what's not working, and then youput your time allocated towards
something that is working. And then you're consistent.
And so, you know, to me, it's, you know, it's just a, a
testament to who you are. And you know, what you've done
at Innovate. And you know, we're really
grateful that, that you're here.We're, we're happy to, to have
(34:00):
you as a part of our team. I'd be a little bit happier if
you had a man bun. No, but you know, it's just
kudos to what you've done and and.
And we're excited to see what you're still going to do.
We know it's right around the corner, 100 ideas a day.
So great. OK, well, thank you so much for
(34:23):
sharing that with us. I hope our listeners and our
agents are able to take take this information and implement
for their business. That is.
Wrapped this week on. Realty Talk Your favorite
episode or podcast? I'm sorry.
Your favorite episode? Yeah, I think that I.
Agree. Favorite podcast on the planet?
If you have not, please hit the subscribe button.
(34:44):
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