In the first episode of SEASON 2, we chat with Karla McNeilage, Owner of Wave Socials, Copywriting Specialist and Healthy Hustle Advocate!
Karla has worked with 30+ clients - from big corporates, e-com businesses and agencies, to service providers, CEOs and founders. She's an expert at making brands stand out through story-led marketing.
This episode unpacks her journey in the industry, how she built the confidence to leave a toxic boss, which one book SAVED her life, the impact of her ADHD diagnosis, how exercise is therapy, why the 75 Hard changed her life, the power of relatable social media content and the true impact of self-care!
We explore how ADHD impacts Karla's day-to-day (from midnight mental health walks to manic midday breakdowns). This is a brutally unfiltered, honest, but hugely inspiring episode.
Expect practical takeaways to help you build your confidence, accelerate your personal AND career success and ultimately, live your best life.
Timestamps:
0:00 Trailer
1:06 The untapped power of LinkedIn
5:57 How to use social media positively
9:11 The pros and cons of starting your own business
11:38 Finding purpose in your career
15:28 Ditching the 9-5 to freelance
20:21 The art of healthy hustle
22:03 The 75 hard challenge
27:45 How is the gym therapy?
30:00 How Karla's ADHD diagnosis saved her life
34:33 Are you a potato or a tornado?
37:08 Is burnout real? (Luke Matthew response)
39:52 What to do when you are in a rut
43:39 Why you need to push yourself out of your comfort zone
45:35 How to make your goals a reality
53:10 Advice for going freelance
56:52 Karla's 90-year-old gran's advice
58:16 Outro & thank you
Connect with Shoaib (host):
LinkedIn: https://www.linkedin.com/in/shoaibahmed21/
Instagram: @theshoaibahmed_
Website: https://www.yellohippo.co.uk/
Connect with Karla (guest):
LinkedIn: https://www.linkedin.com/in/karlamcneilage/
Instagram: @wave.socials
TikTok: https://www.tiktok.com/@karlamcneilage
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