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January 24, 2025 β€’ 46 mins

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How Non-Alcoholic Beer Became a $40 Billion Industry with Meagen Coester
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Are you interested in the explosive growth of non-alcoholic beverages?
In this episode, Leah Messina interviews Meagen Coester, currently running on-premise and training at Go Brewing, who shares her remarkable journey from Boston Beer Company to pioneering the world's first non-alcoholic beer certification program.Β 

Hear how she's revolutionizing the industry through education and innovation while helping build one of the fastest-growing NA breweries in America.
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In the 10th episode of "Recipe to Revenue," Leah Messina talks to Meagen Coester, whose expertise is transforming how we think about non-alcoholic beer. Meagen shares her personal transformation story and offers valuable insights into the future of the NA beverage industry.

What You'll Learn:
πŸš€ Why the NA beer market is projected to reach $40 billion by 2032
🎯 How consumer behavior is driving the explosive growth in non-alcoholic options
πŸ’‘ The science behind creating craft-quality NA beer
πŸ“Š Insights into the four types of NA beverage consumers
πŸ” The unique opportunity for marketing NA beer to women

Whether you're a beverage industry professional or curious about the non-alcoholic movement, this episode delivers valuable insights into the fastest-growing segment in beverages. Learn how Go Brewing is revolutionizing the industry with innovative NA craft beer options.

Explore more:
🌐 Website: https://www.alcoholfreeaficionados.com/
πŸ”— LinkedIn: https://www.linkedin.com/company/af-icionados/

#recipetorevenue #nonalcoholicbeer #nabeer #sobercurious #craftbeer #beverageindustry #alcoholfree #sustainability #betterforYou #mindfuldrinking #india

πŸš€ Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

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