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April 18, 2025 39 mins

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Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.

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In this eye-opening episode of "Recipe to Revenue," discover how monk fruit extract—an ingredient 240× sweeter than sugar—is transforming everything from protein powders to pet treats while maintaining a completely natural profile.

Listen to learn more about: 
🌱 The journey of monk fruit from remote Chinese mountains to global markets 
🧪 How manufacturers are using monk fruit to create zero-sugar products 
🌿 The science behind this powerful natural sweetener 
🌎 Behind-the-scenes of monk fruit cultivation and harvesting 
💼 Building successful B2B relationships in the ingredients industry

Malcolm takes us through his first-hand experience visiting monk fruit farms in China, explains the unique properties that make this sweetener stand out, and shares insights on how Adallen Nutrition has grown to become a leader in the natural sweetener market.

Whether you're a food manufacturer looking to reformulate products, a brand manager, or an entrepreneur fascinated by global ingredient sourcing, this episode provides valuable insights into one of the food industry's most promising natural ingredients.

Explore more about Adallen Nutrition:
🌐 Website: https://adallen-nutrition.com 
🔗 Social Media: Connect with Malcolm “The Monkfruit Guy” on LinkedIn

#recipetorevenue #monkfruit #naturalsweeteners #sugarreduction #foodingredients #sugarfree #organicingredients #foodmanufacturing #alternativesweeteners #healthyingredients #petnutrition #foodformulation #chinaingredients #beverageindustry #themonkfruitguy

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