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Ever wondered how Latin American food brands break into mainstream American grocery stores? Meet Margarita Womack, founder of MasPanadas, who transformed her cultural heritage into a nationally distributed frozen food brand now featured in Whole Foods, Stop & Shop, and Costco.
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In this inspiring episode of "Recipe to Revenue," discover how Margarita, a Colombian refugee with a PhD in Ecology and Evolutionary Biology, pivoted from academia to food entrepreneurship and built a thriving CPG company featuring bite-sized empanadas that honor Latin American culinary traditions.
Listen to learn more about:
🏭 Building and scaling your own food manufacturing facility
🛒 The step-by-step journey from corner stores to national retail chains
💰 Strategic approaches to securing funding through angel investors and SBA loans
⚖️ Balancing branded products with private label production
🌮 Adapting traditional recipes for American consumers while maintaining authenticity
Whether you're dreaming of launching your own food brand or looking to scale an existing CPG company, this episode reveals the incredible challenges and rewards of building a specialized manufacturing business while growing a retail presence nationwide.
Margarita shares her "Recipe to Revenue" - combining passion with data-driven decision-making, and explains how her traumatic departure from Colombia ultimately led to entrepreneurial success in America's competitive food landscape.
Explore more about MasPanadas:
🌐 Website: https://www.maspanadas.com/
🔗 Social Media: @maspanadas
#recipetorevenue #foodentrepreneur #cpgbrand #latinamericanfood #empanadas #frozenfood #foodmanufacturing #retaildistribution #immigrantfounders #wholefoods #costco #foodstartup #womenentrepreneurs #selfmanufacturing #foodservice #latinxbusiness #entrepreneurship
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