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Dreaming of launching your own spirits brand but overwhelmed by the complex world of distribution? Meet Devin T. Adams, founder of Mala Mia, who transformed a fateful trip to Oaxaca into an award-winning premium mezcal brand now featured in Soho House, Total Wine, and luxury establishments across the country.
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In this strategic episode of "Recipe to Revenue," discover how Devin navigated the challenging spirits industry with a methodical six-phase approach that took Mala Mia from concept to double gold award winner at the San Francisco World Spirits Competition.
Listen to learn more about:
🥃 The crucial difference between a spirits "project" and a sustainable business
🌵 How to position multiple agave expressions to appeal to different market segments
⚖️ Pricing strategy adjustments that can dramatically improve product movement
🔄 Managing seasonal fluctuations in the mezcal category
📊 Building relationships with distributors and retailers that drive mutual success
Whether you're a spirits entrepreneur looking to break into the industry or a brand owner struggling with distribution challenges, this episode reveals the hard-earned insights from someone who's successfully navigated the complex three-tier alcohol system.
Devin shares his "Recipe to Revenue" - a strategic framework for spirits brand development that emphasizes listening to the market, being willing to adjust, and understanding that the ultimate question is: "If I buy it from you, will they buy it from me?"
Explore more about Mala Mia:
🌐 Website: https://www.malamiamezcal.com/
🔗 Social Media: @malamiamezcal
#recipetorevenue #craftspirits #mezcalbrand #spiritsdistribution #premiumspirits #agavespirits #oaxaca #alcoholbusiness #brandbuilding #spiritsindustry #productdevelopment #luxuryspirits #cpgstrategy #beverageindustry #mezcalvarieties #doublegolaward
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