🔔 Subscribe to this channel for exclusive content and updates!
Discover how a wine industry expert transformed native California agave into award-winning premium spirits! Meet Gian Nelson, founder of Jano Spirits, who's pioneering the California agave movement with metical-style production techniques and a deep connection to his Chicano heritage.
In this captivating episode of "Recipe to Revenue," Gian reveals his journey from concept to creating a $120 bottle that sells out within weeks. Learn how his wine background, passion for California's terroir, and innovative approach to native US agave varieties created a new American spirits category.
What You'll Learn:
🌵 How California agave differs from Mexican Blue Weber and creates unique flavor profiles
🔥 The mezcal-style earthen pit roasting and natural fermentation techniques
💰 Building a premium spirits brand with integrity and cultural relevance
🌱 Creating demand in an entirely new spirits category
🏆 How quality and authenticity earned gold medals and built a loyal following
Whether you're passionate about craft spirits, agricultural innovation, or entrepreneurship, this episode shows how dedication to quality and cultural integrity can transform a passion project into a thriving premium spirits brand that celebrates California's unique identity.
Explore more about Jano Spirits:
🌐 Website: https://www.janospirits.com/
🔗 Instagram: @janospirits
#recipetorevenue #californiaagave #agavespirits #craftdistilling #premiumspirits #terroir #nativeagave #agaveamericana #entrepreneurship #beveragebusiness #spiritsindustry #distillingprocess #craftspirits #chicanoculture #goldmedalspirits #india
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.