🔔 Subscribe to this channel for exclusive content and updates!
Why do most leaders fail when trying to change their organizational culture? Karl Johnson, former Fortune 500 executive from Mars and Cargill, shares why culture is a "lagging indicator" and the integral model that shows leaders exactly where to focus instead for measurable brand performance results.
------------------
In this episode of "Recipe to Revenue," Karl shares his journey from academia to Fortune 500 companies and the systematic approach to aligning culture with brand proposition for increased brand equity.
Watch to learn more about:
🎯 Why organizational culture is a lagging indicator and the three areas to focus on instead
📈 The integral model for understanding how employee mindset, leadership behavior, and systems create culture
💡 How companies like Polaris, Mars, and UPS align culture with their brand differentiation
🔄 The "say-do ratio" leadership concept that determines culture change success
⚡ Simple tactics like "safety moments" that reinforce company values in remote and in-person settings
🚀 How to identify informal influencers in your organization beyond the org chart
Whether you're a business leader struggling with culture change or looking to strengthen the connection between your internal culture and external brand, this episode offers practical frameworks based on proven Fortune 500 experience and academic research.
Explore more about Sage Consulting:
🔗 LinkedIn: https://www.linkedin.com/company/sage-business-transformation
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
#recipetorevenue #organizationalculture #changemanagement #brandculture #leadership #corporateculture #brandperformance #culturechange #businessleadership #fortune500 #sageconsulting
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.