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When retail shelves didn’t fit their premium pricing model, this Canadian farm distillery made a radical decision: abandon local distribution and target international luxury markets instead. Barb Stefanyshyn-Cote shares how strategic market selection transformed their craft distillery into a global export success.
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In this episode of "Recipe to Revenue," Barb highlights her journey from large-scale grain farming to creating Canada's most unique farm distillery and the pivotal decisions that led to global export success.
Listen to learn more about:
🌾 Why they abandoned their original winery plan and pivoted to grain-based distilling instead
❄️ How Saskatchewan's extreme weather became a unique ingredient in their product
💰 The pricing reality and importance of matching your market
🌍 Strategic pivot from Canadian retail shelves to international luxury markets
🎯 The 3-7-27 marketing rule: why it takes 27 touchpoints to become top-of-mind with customers
✨ Why quality control trumps short-term revenue when building premium brand reputation
Whether you're a craft producer struggling with premium pricing challenges or an established brand considering international expansion, this episode provides proven strategies for matching product positioning with customer sophistication levels in global markets.
Explore more about Black Fox Farm and Distillery:
https://www.blackfoxfarmanddistillery.com/
https://www.instagram.com/blackfox_farm/
https://www.facebook.com/BlackFoxFarmandDistillery
https://www.linkedin.com/company/black-fox/
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
#recipetorevenue #craftdistillery #farmdistillery #premiumspirits #exportstrategy #marketpositioning #luxurybrands #canadianwhiskey #agritourism #brandreputation #internationalmarkets #strategicpivot #premiumpricing
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