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In today’s beverage industry, under unprecedented pressure, strategic M&A decisions require more than experience. They demand data-driven precision. Pat DeLong, founder of Azur Associates and 35-year industry veteran, shares how market intelligence separates successful acquisitions from costly mistakes and why disciplined rejection of opportunities matters more than deal volume.
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In this episode of "Recipe to Revenue," Pat discusses his journey from Deloitte to leading consumer beverage companies like Robert Mondavi Corporation and Crimson Wine Group, and why he founded Azur Associates to bridge the gap between M&A execution and strategic consulting.
Listen to learn more about:
📊 Why data has become the critical competitive advantage in today's beverage market
💼 Buy-side strategies that focus on portfolio positioning and post-acquisition capabilities
🏢 What sellers need to prepare before going to market
📈 The success story that doubled Crimson Wine Group through strategic fit
🔍 How real companies use data to evaluate acquisition opportunities before executing
🧠 Why integration and adding value matter more than just closing deals
📉 Market forces reshaping the beverage industry
🤝 Azur's unique model combining data-driven consulting with M&A expertise
Whether you're considering growth through acquisition, preparing your business for sale, or navigating the challenging beverage market, this episode offers proven frameworks for data-driven decision making and strategic discipline from an industry veteran who's evaluated countless deals.
🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/
Explore more about Azur Associates:
🌐 Website: https://www.azur-associates.com/
🔗 LinkedIn: https://www.linkedin.com/company/azur-associates
🤝Connect with Pat: https://www.linkedin.com/in/patrick-delong-5544487/
#recipetorevenue #beverageindustry #wineindustry #spiritsindustry #datadriven #marketintelligence #businessstrategy #MAstrategy #portfoliostrategy #businessconsulting #wineandspirits #strategicplanning #businessgrowth #cpg #beveragemarketing
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