Ep 35 - What the Best Teams in Produce and CPG Get Right

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What separates the best-performing teams from the rest, especially in fast-moving and ultra-competitive industries like produce, grocery retail, and CPG?
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In this episode of Recipe to Revenue, host Leah Messina talks with Don Klusendorf of D&W Marketing, a leader with decades of experience in fresh produce, category strategy, leadership development, and team building. Don breaks down how strong teams really operate, why clarity and preparedness matter, and how value is the real differentiator in commodity-driven categories.

From building better internal teams to helping retail and foodservice partners solve problems before they arise, Don shares practical leadership lessons shaped by years in the food and beverage industry.

Listen to learn more about:
👥 Why the best teams share definitions, language, and expectations
🚀 How taking initiative helps people build confidence and competence
🥕 What most brands misunderstand about selling in produce and CPG
💡 Why value (not price) is the true competitive edge in commodity categories
📈 Why you should think like a businessperson, not a salesperson
🏆 What turns vendors into trusted problem-solving partners

Whether you lead a sales team, manage produce or CPG accounts, or want to strengthen your leadership skills, this episode offers straightforward tips on building teams that perform and relationships that last.

Explore more about Don:
🔗LinkedIn: https://www.linkedin.com/in/don-klusendorf-57909513/ 

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

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