We don't sell people, we serve people and we should focus on not closing people, but coaching people. Those two distinctions are really powerful because people don't want to be closed. They want to be coached. We help them see the choices that they have, and that's what a coach does.
People can be overwhelmed or confused or worried in a real estate transaction. What we do is help lift the fog by showing people their choices. You can do this, or you can do that. Here are the results and possible consequences based on your choice; but it's your choice.
Several years ago, Darryl created a year-long process, called The Power Program. The concept is that it takes 30 days to create a habit, so it makes sense that agents focus on just getting good habits in one aspect at a time of the business. Twelve months to master 12 habits.
This led to How to Become a Power Agent in Real Estate, which hit number one several times on Amazon. He empowers and coaches and trains agents on how to speak from their heart, not their head.
The new real estate agents often get held back by fear of knowing there's so much that they don't know. That gives them insecurity. They have to get past that and find their own uniqueness in what they bring to the table. It’s that whole concept of integrity and passion for serving, not selling.
Darryl shares tips and strategies for real estate agents to build important relationships, increase productivity, and make the deal, by serving people. It’s getting back to basics, caring for people, and genuinely working with others best interests in mind.
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