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June 29, 2021 54 min

Scene 1: Firefighter in North Shields [03:44]

"You don't only need to have one life..." Zoë discusses: 

  • Drastic career changes - from firefighter to starting her own creative business
  • Starting a new life in a different part of the same country
  • Culture and distance
  • Scene 2: Chocolate Creations on Insta [16:25]

    Zoë explains how she:

  • Set up an artisan chocolate business on Instagram
  • Her brand style, being distinctive on IG
  • What you do when you get requests that don't align with your style?
  • Tips on growing on IG
  • Scene 3: From Insta Sales to Brick and Mortar [35:40]

    Zoë delves into how to transition from an Instagram-only business to opening a production site.

    Say hello to Zoë!  Find all details on her website.

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