Instagram Growth Beyond Expectations: What does Identity have to do with it?

Scene 1: Firefighter in North Shields [03:44]

"You don't only need to have one life..." Zoë discusses: 

Drastic career changes - from firefighter to starting her own creative business

Starting a new life in a different part of the same country

Culture and distance

Scene 2: Chocolate Creations on Insta [16:25]

Zoë explains how she:

Set up an artisan chocolate business on Instagram

Her brand style, being distinctive on IG

What you do when you get requests that don't align with your style?

Tips on growing on IG

Scene 3: From Insta Sales to Brick and Mortar [35:40]

Zoë delves into how to transition from an Instagram-only business to opening a production site.

Say hello to Zoë!  Find all details on her website.

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