The Experience Economy: What It Means for Business and You

The buzz: “Welcome to the experience economy, where—as the Harvard Business Review so eloquently put it—a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event (Daniel Newman, www.forbes.com). The experience economy is here. It’s live 24/7, it's emotional, it's global, it’s powerful and it's influencing the way we live, work and do business. But how can businesses manage all of that to stay relevant? By collecting experience X-data at every meaningful touchpoint and combining it with operational O-data, then analyzing and understanding the experience gaps and what to do about them. The experts speak. Bruce Temkin, Qualtrics XM Institute: “The problem is not the problem. The problem is your attitude about the problem” (Captain Jack Sparrow). Timo Elliott, SAP: “If you have to be naked, you’d better be buff” (Don Tapscott). Join us for The Experience Economy: What It Means for Business and You.