Ep. 23 The Team Coach Approach Part 1: Defining Success

Across the next three episodes, Katie talks with team coach and CRR faculty member Martin Klaver about the team coach approach. In episode 1, Katie and Martin discuss what it means to build a successful team coaching business. Across the conversation they discuss:

• Defining what success might look like for your business and aligning your energy around those goals
• Acting with integrity and being at choice
• Reframing team coaching as a process, not a product: it’s not something you sell; it’s a relationship you build
• The importance of continually applying the team coach approach to your own business

Martin Klaver is an experienced team coach and faculty member at CRR Global. He is enthusiastic about group dynamics and believes guiding systems in these dynamics and making patterns and potential aware is beautiful and rewarding work. Martin designs and supervises many Management Development processes where personal development (IQ and EQ), relationships with others (SQ) and relationships with systems (RSI) are fundamental. Fun, experimental and essence are themes that you can recognize in his methods.

Martin has a master’s degree in Business Administration and extensive work experience in HR and organizational development at various organizations. Based in the Netherlands, Martin facilitates with his team a diversity of organizations and leaders in their development. The purpose of his company is to bring more balance in the world. They focus to create an atmosphere of possibility in which the system can evolve into what is needed.


For over 20 years, CRR Global has accompanied leaders, teams, and practitioners on their journey to build stronger relationships by focusing on the relationship itself, not only the individuals occupying it. This leads to a community of changemakers around the world. Supported by a global network of Faculty and Partners, we connect, inspire, and equip change agents to shift systems, one relationship at a time

We believe Relationship Matters, from humanity to nature, to the larger whole.