If there’s one takeaway from this week’s episode it’s that “your site is a member of your team.”
And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like.
See, a lot of people think that having a website is enough. They tend to fall into the Field of Dreams fallacy. “Build it and they will come,” they say.
But this just isn’t how the web works these days.
You have to nurture your site to enable it to work to its fullest potential. And that means introducing new content, building out hub pages, storytelling effectively, etc.
The conversation today is with David Pisarek, Founder and Chief Digital Aficionado of Wow Digital. David and the team at Wow Digital focus on building strong brands with effective sites for both for- and nonprofit organizations seeking to maximize their positive impact on the world.
Our conversation was wide-ranging and had a LOT of great information for anyone seeking to fuel their organization’s growth through marketing.
Hope you have as much fun with this conversation as I did.
Links:
david@wowdigital.com
- http://nonprofitdigitalsuccess.com/ (redirect to the podcast page on my site at https://wowdigital.com/podcast - eventually I'll probably build out a proper site for it, but for now enjoying the SEO benefits of having it on my site)
- https://www.amazon.com/Hooked-You-Genius-Anybody-Anything-ebook/dp/B00PWE8IXA/ - the book I mentioned - it's a quick read, $5 for the paperback...
Ask: Look at your analytics and get a feel for what people are actually doing when they visit your site
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