Celebrating 150 Episodes: B2B Marketing Lessons on the Making of Remarkable

What does it take to make a B2B show that lasts 150 episodes—and gets better with age?

In this special milestone episode, co-hosts Ian Faison, CEO of Caspian Studios, and Meredith Gooderham, Head of Production at Caspian, reflect on the lessons, mistakes, surprises, and joys of building Remarkable over the last few years. From behind-the-scenes pivots to favorite creative risks, this candid conversation offers a meta-view into what makes B2B content stand out—and what happens when you treat your show like the most important product your marketing team will ever build.

Whether you’re a longtime listener or just tuning in, this episode is packed with real talk, marketing takeaways, and a few inside stories about what it takes to create content that connects.

What We’ve Learned From Creating 149 Episodes: 

• Original ideas are harder—but worth it. Great content almost always starts with one person pushing an idea through resistance. From Murder in HR to documentary-style storytelling, the best creative work came from taking risks and backing a vision—despite obstacles or skepticism.
• Passion beats polish. The most compelling episodes are when guests bring personal enthusiasm for a topic—whether it’s fishing, Formula 1, or reality TV. That energy translates into richer insights, better marketing takeaways, and more authentic conversations.
• B2B content doesn’t have to look like B2B. Audiences crave genres they already love—like comedy, true crime, or documentary. When B2B brands stop copying each other and start tapping into broader content formats, they unlock massive creative potential.

Quotes

“ I would do this show if nobody listened because it's so valuable for me to talk to other brilliant marketing people about what inspires them, because it inspires so much of my own creativity.”

“ It takes conviction to be able to sell a big idea, and big swings make big hits. And that happens over and over and over again.”

“ Playing it safe is not safe.”

“ It's so cool to find out what people are excited about outside of work, but also to combine that with their expertise and see what lessons they can draw from it. And how they're using their personal life in their professional life and vice versa has been super cool.”

Time Stamps

[01:10] Reflecting on 149 Episodes

[02:44] Lessons From Creating Great Content

[08:29] Partnering for Success

[10:55] Taking Risks in Marketing

[14:53] Takeaways from 149 Episodes

[35:57] Mistakes and Lessons Learned

[46:30] Guest Booking Insights

[48:24] Final Thoughts and Takeaways

Links

Connect with Ian on LinkedIn

Connect with Meredith on LinkedIn

About Remarkable!

Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. 

In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

Create something remarkable. Rise above the noise.