Intangible.ai: B2B Marketing Lessons on Making AI Your Workhorse to Make Rich, Interactive 3D Content with Co-Founders Charles Migos & Bharat Vasan

AI is changing so much about how we create content. 

So we thought we’d bring in the founders of a brand new tool for making rich, interactive 3D content using AI.

We’re talking with Co-Founders Charles Migos and Bharat Vasan.

And together, we talk about how to make the most out of AI tools, including mocking up ideas, iterating quickly and taking risks.

About our guests, Charles Migos and Bharat Vasan

Charles Migos is Co-Founder & CEO at Intangible. He has over 30 years of experience in the tech industry, specializing in UX and product design. He has previously worked for Microsoft and Apple. Prior to Intangible, Charles served as VP of Product Design at Unity Technologies, where he established a core design practice, principles and philosophy. He also founded a centralized design organization and drove double-digit NPS, CSAT, engagement KPIs and revenue improvement across their portfolio with product design efforts.

Bharat Vasan is an experienced investor, executive and board member with 15+ years of leadership in technology. He has a strong track record as a founder and operator in multiple sectors:

• Connected Sensors & Devices

• Consumer Software and Media

• Healthcare, Fitness & Wellness

• IoT Sensors / Smart Home

Bharat is currently a founder of Intangible.ai, which uses AI to build the world's simplest 3D storytelling tool for creators in games, film, web and XR.

Prior to Intangible, Bharat was an investment partner at The Production Board, a $450M venture capital fund, where he built on his experience as an angel investor with a deep network of founders. He helped invest in and create value at businesses ranging from foundry/seed, all the way to growth/IPO. As COO for fund, he also helped the firm fundraise and navigate market cycles in 3 of the most volatile years in venture capital.

Bharat also has a strong track record as a P&L operator for growth and early-stage companies, having led his businesses through multiple rounds of financing and acquisitions. Bharat has raised over $500m for his companies, with multiple exits (founded BASIS Science, acq. by Intel; President August Home, acq. by Assa Abloy; CEO of PAX Labs, achieved unicorn status).

Bharat is an active public speaker and Board member for venture-backed startups, and nonprofits.

What B2B Companies Can Learn From Intangible.ai:

• Mock up ideas. You can make effective prototypes of a content idea with AI. It lets you get your idea across without having to invest a lot of time or money in a first draft. Charles says, “A storyboard is probably the most important artifact in the process after the script itself. Why? Because it is very low fidelity, but there is very high bandwidth in what it communicates. So like, I as the cinematographer, the director, the set designer, the costume designer, the visual effects supervisor, whomever, looks at A 2D sketch and understands exactly what it means for them creatively. So that idea that you can work from very low or coarse levels of detail, but get to very high levels of detail over time in the way that the process requires is super important. And is as enabling for those film creators or game creators as it will be for these other use cases we hope to activate around live event and architecture, urban design, live event productions and theater and all of that good stuff.”
• Iterate quickly. Something not quite right with the first version? Iterate quickly using AI. It can even give you multiple drafts or versions of the same idea. Bharat says, ” If you're trying to do a Pixar movie or a documentary, or you're trying to make an interactive game, that's the stuff that feels harder. And it feels like AI can simplify some of that. I can give you a first draft, I can give you a second draft, and I can do it in