When AI feels like old news, the most remarkable storytellers don’t just talk about it, they show you something you’ve never seen before.
That’s exactly what happens in Shell Game, the mind-bending podcast where journalist Evan Ratliff clones his voice and lets it interact with the world without anyone knowing it’s not really him. In this episode, we explore the marketing lessons behind it with special guest Kelly Starman, Chief Marketing Officer at MasterControl.
Together, we explore what B2B marketers can learn from leading with curiosity, making space for creative risk, and crafting weird, emotional stories that people can’t help but talk about.
About our guest, Kelly Starman
Kelly Starman is a results-focused marketing executive with two decades of driving growth and leading high-performing teams. She has a strong track record in leading large-scale organizational change. Expertise in developing and implementing global go-to-market strategies in the healthcare and technology sectors, including positioning, branding & advertising, digital marketing, demand gen, and marketing automation.
What B2B Companies Can Learn From Shell Game:
Quote
“So much of B2B marketing is just boring... I love the idea of being weird. I usually say like, I want this to be really bold. I want this to be really breakthrough and attention-grabbing."
Time Stamps
[0:55] Meet Kelly Starman, Chief Marketing Officer at MasterControl
[01:07] Why Shell Game?
[02:53] The Role of CMO at MasterControl
[04:33] What is Shell Game?
[12:39] Breaking Down the Content in Shell Game
[24:57] B2B Marketing Lessons from Shell Game
[28:20] Super Accelerated Learning Techniques
[41:28] Mastercontrol's Marketing Strategy
[44:38] Measuring ROI Strategically
[47:56] Final Thoughts and Takeaways
Links
Connect with Kelly on LinkedIn
Learn more about MasterControl
About Remarkable!
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.
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