July 19, 2024 • 18 mins
Speed is Everything in Marketing and Finding the Pain Customers are Running Away From is Key
Unlock the secret to accelerating your business growth by tuning into our conversation with Don Markland, CEO and founder of Accountability Now. Discover why prioritizing lead generation is the cornerstone of immediate cash flow and long-term success. Don shares his entrepreneurial journey, offering practical examples and proven strategies that underscore the importance of targeting high-intent traffic. Learn how to avoid the common pitfall of sinking resources into branding and marketing without seeing results and build a solid financial foundation first.
In the latter part of our episode, Don sheds light on the common mistakes entrepreneurs make and emphasizes the power of seeking support and expanding your vision. He challenges the notion that entrepreneurs must go it alone and encourages embracing assistance and chasing bigger, more ambitious goals. This episode is packed with actionable advice on demand generation strategy and insights that could have a massive impact on the growth of your business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Eric Eden (00:00):
Welcome to today's episode.
Today, we are talking about thedifference between marketing,
branding and demand generation.
What are the differences, whyis it important and what should
you prioritize?
And we have a great guest tohelp us talk through that.
It is Don Markland, and he is aseasoned entrepreneur,
(00:22):
executive coach, marketer andsales guru.
Welcome to the show.
Don Markland (00:28):
Hey Eric, Thank you so much for having me on.
I'm super excited to be here.
Eric Eden (00:32):
So why don't we start out by you sharing just a
minute or two with people aboutwho you are, what you do, what
you've done?
Don Markland (00:41):
I'd love to Eric.
I'm the CEO and founder ofAccountability Now.
I'd love to Eric I'm the CEOand founder of Accountability
(01:07):
Now.
We are a business coaching firm.
I actually don't even takeprivate clients anymore.
We have five coaches on ourteam and we work with clients
all over the world.
Our kind of claim to fame is wework with people from back of
the napkin to 10 million and mycareer was.
I was originally started in callcenters thinking I was going to
be some middle management callcenter executive my whole life
until I found a kind of adifferent purpose.
My wife went through cancer andwe went through that and we had
a whole other perspective ofwhat we wanted to do with our
life.
And after jumping intoentrepreneurship and
(01:27):
experiencing that and being ableto participate in an exit and
seeing what that was like, webuilt this business
accountability now and it's beenwonderful.
And now we really focused ourwhole business on helping
businesses grow on scale off ofthe principles that we know
apply to our whole business, onhelping businesses grow on scale
off of the principles that weknow apply to our own business.
And we've done it our ownentrepreneur's journey and it's
(01:50):
really exciting, it's really fun.
Eric Eden (01:52):
I love that the first 10 million is always the
hardest 10 million right.
Don Markland (01:57):
The first, from zero to one, is your hardest.
And then you go like themilestones are from zero to one
are hard, and from one to threeis your next milestone and we've
got these three awards.
There's a company calledClickFunnels.
They're an amazing softwareprovider for sales funnels.
We've won three differentwhat's called a two comma club
(02:19):
award, which means we'vegenerated a million dollars
through one specific offer,through their funnel, and it's
all driven through marketing.
So we, because we understandhow the traffic works and the
conversion process works, we'vebeen able to win a million
dollars through these funnelsthree different ways and it's
been awesome and love it.
Eric Eden (02:42):
So tell us a story about some of the best marketing
you've done.
I think in building some ofthese funnels you've even won a
three comma award.
Don Markland (02:50):
Let's hear a story about some of the best
marketing you've done there sothe biggest thing and it's what
you let in to this wholeconversation is the difference
between brand marketing,marketing and lead generation.
And I know your listeners runinto this.
I know because so many peopleget frustrated because they go
(03:13):
hire an agency or they go spendmoney on their own Google ads
and they're like this doesn'twork and they get really
frustrated by all this wastedmoney.
And it's because they'respending money on branding or
marketing, expecting leadgeneration results.
And there are very, three, verydifferent things.
(03:37):
Branding is when you're spendingmoney to position yourself as
an authority, like PR orpodcasting or things like that
are brand focused.
Marketing is when I'm trying toposition myself in the right
position in front ofcongregation points, my market,
(03:57):
so that they can see me and sothat when they are ready to buy
then they can take that.
But again, that's notnecessarily lead generation.
Lead generation isintentionally trying to take
advantage of high intent likeGoogle ads, really high intent
things.
That's not meta ads, verydifferent.
And so we realized thatdifferent branding, marketing
(04:22):
and lead generation.
And I tell every single one ofmy clients, as well as any of
your listeners start, I wouldtell them, start with lead
generation, don't worry aboutbranding.
Don't worry about marketing.
We're about lead generation.
First, let's get cashflow inyour business now and start that
process, and then we willexpand the other ones over time
(04:45):
and watch what happens when youdo that.
Eric Eden (04:50):
I think that makes a lot of sense.
I've always come from thedemand generation side myself
and have shared advice withpeople along similar lines of
hey, when you're starting out,the temptation is to put like
you're.
Lot of people disagree withputting like zero in branding.
I'm like okay, not zero, butkeep it to 10% to, like you said
(05:19):
, get the cash coming in thedemand generation side.
Don Markland (05:23):
That's right, and the reason why is because we get
so obsessed with vanity metrics.
It's so obsessed with how welook or the likes or the follows
or all these things, and at theend of the day, none of it
matters.
When in my financial servicesfirm, which we grew to 89
million before we sold toprivate equity, we realized that
(05:44):
almost 70% of our traffic wewere able to get from unbranded
affiliate partners that didn'tknow who we were at all.
It was all lead generationtraffic.
And I had people telling me allthe time Don, you're crazy,
these people don't know who youare, there's no branding,
there's no marketing.
(06:04):
And I said you're right, it'sall lead gen, we're 89 million
and you're not.
Who's the idiot right?
So, like, focus on what drivescashflow and then you can expand
the other area, not the otherway.
Eric Eden (06:19):
I think some people said, like you have to have a
10% or so of your effort onbranding because you have to
have, like, at least areasonable logo or at least a
reasonable homepage.
I'm like, okay, that's fine,take a small percentage of your
time to do that, but share alittle bit about how you've done
it yourself and or how you'vedone it for some of your clients
.
How do you get going in thelead generation side and have
(06:41):
success there?
Don Markland (06:42):
We always start, so we one of the first things we
always start with is we do alittle exercise of trying to
find out not so much about yourideal customer.
Try to find out what type ofpain your customer is moving
away from.
It's a great exercise becausewhen we start with the cliche
(07:04):
exercise of who's your idealcustomer, that's a trap and all
of your customers, all of yourlisteners, are doing this right
now.
You run into the trap of who'smy ideal customer and they all
start to go I want somebodythat's got money, that shows up
and is ready to buy.
Right, okay, that is not anideal customer, of course.
(07:24):
Everybody just wants somebodythat shows up, ready to buy, and
that's the trap youngentrepreneurs or early entry
entrepreneurs run into.
They are trying to just thinkof people with money.
The goal is not thinking aboutpeople only with money, ready to
buy.
The goal is think about whatpain they are trying to move
(07:47):
away from.
You can find a person withenough frustration and emotional
pain you can solve.
They will bring the money.
They will find the money.
Start there.
Then, step two go and get thevanity url.
Why branding isn't as important?
They'll go get a url that iscalled after their name, they'll
(08:12):
get their url after theirbusiness name is meaningless.
They don't know who you are.
I would rather you have avanity URL, like, for example,
in our firm, like my company iscalled accountability.
Now, right, we're a businesscoaching firm.
We do individual coaching andlife coaching and all these
things One of our best places tofind your coach or not to
(08:32):
self-promote here.
But I'll just speak to a realexercise.
One of the biggest problemspeople have is finding a coach
is a miserable exercise.
That's the pain they want tomove from right.
It's so frustrating.
So we own the vanity URLmyidealcom and if you go to
myidealcoachcom, we have AI setup.
(08:55):
We'll find your ideal coach foryou in four minutes.
Just take this quick assessmentand we have AI that'll find
your ideal coach for you in aminute.
There you go.
It's real simple.
Now that's lead generation.
You go to.
You find the pain you want tomove them from.
Get them to your sales funneland it'll solve it.
(09:15):
And we don't have that brandedin any way.
They don't know what'saccountability Now.
They don't know Don Marklin,they don't know anything.
Eric Eden (09:22):
All they know is this is the pain moving them away
yeah, I actually agree the icpversus the pain, because the
pain point that you're solvingthat is what determines if
people have a willingness to payor a desire.
Don Markland (09:41):
Amen exactly right , that's exactly they will find
the money.
I the one of the metaphors weuse when we're talking about
playing the movie of 127 hours147 hours Pain is bad enough to
cut off your arm.
No one would really ever cutoff their arm in general.
(10:02):
You would if your life dependedon it.
So if you have bad enough pain,they will find the money.
Eric Eden (10:09):
If you have bad enough pain, they will find the
money, and so you've been ableto run some million dollar,
multimillion dollar demand gencampaigns.
Talk about some of the onesthat you're most proud of.
Don Markland (10:21):
I'm curious, and that's where the beauty of
automation comes in, and we arereally big on creating an
automation process because whenyou're starting out as an
entrepreneur, you don't have anymoney, don't have any budget,
can't hire a team, you can'thire hundreds of people texting,
(10:48):
instagram messaging andvoicemail drops.
Everything occurs seamlesslyand doesn't feel like marketing,
feels like engagement, so thatwhen somebody goes to
myidealcookcom, they feel likethey're engaging with somebody
for a very long time beforethey're even introduced to their
(11:09):
team.
And that's because in today'sday and age, speed is everything
.
If your listeners could listento anything and take away
anything, they should write down.
Don Mark was the smartestperson I've ever known.
They'll write down that.
They should also write downthat speed is everything.
We live in an ADHD world.
We live in a TikTok world.
They've got Eric.
(11:29):
You are brilliant.
Like you said earlier, don, Ilike a 15 minute podcast.
Nobody has attention, spot on.
So somebody fills out yourleave form or says they have
interest.
You better be on top of themwithin 30 seconds.
The text and an email and aFacebook message, instagram
message, snapchat, and we set upautomation through all of it so
(11:52):
that they can feel omnipresencearound them and we are
absolutely engaged and it's alldone through a machine.
I feel like they're a part ofthe family.
Eric Eden (12:02):
Yeah, so I've studied over the years Russell Brunson
and what he's done withClickFunnels.
He built like a $200 millioncompany and a lot of people said
, oh, that's just like spammystuff for info marketers and I
was like I don't think so Ithink he's found something that
is very important.
It's exactly what you just said.
Was he really just helps peoplebuild a good process to walk
(12:24):
people through marketing?
And then the sale that ishighly efficient, that's fast,
that automates it, all of thosethings you just said right.
Yeah, let me I.
Then the sale that is highlyefficient, that's fast, that
automates it, all of thosethings you just said right.
Don Markland (12:34):
Yeah, let me I'll speak to that.
So Russell Brunson he has aparticular style that is very
internet marketing, heavy salescopy.
That is his particular style,right, but the method, the
modality that he can be adjustedand reapplied.
So we've used it in mentalhealth care.
(12:56):
So we've used it in psychiatryfor companies there.
We've used it in chiropractic,we use it in dental health,
we've used it in coaching.
We've used it in home services,we've used it in hvac services,
where it was the exact sameautomation process but without
the heavy sales copy.
(13:17):
It was just the modality wasthe same but the tone and style
was a little bit different andthe conversions were still the
same.
And so sometimes people watchwhat Russell Brunson does
because of his style and theyget turned off and what they're
missing is the modality, is whathe's promoting, and that's
(13:38):
where the wisdom is so valuableis.
We use there's a few people thatwe follow.
This is probably good advicefor your listeners.
We use a lot of.
We absolutely love RussellBrunson's work.
We love it.
We love Myron Golden.
We follow Myron Golden's work.
We love his.
There's a salesperson namedJeremy Miner.
(14:01):
We listen and train on hisstuff a lot.
Jeremy trains sales resistancea lot.
We also follow Don Margland alot.
We love my stuff.
We follow my stuff a lot.
We love my stuff.
Can we do?
We follow my stuff and we justare constantly training and
rebranding.
Eric Eden (14:16):
So I think you've given people some really
practical tips on how to get torunning million dollar demand
generation campaigns, which isreally great.
Before I let you off the hook,I wanted to ask you a question,
because you are the number onebusiness coaching firm in the
world.
Does that?
Does everyone need a businesscoach?
Don Markland (14:38):
great question and I'll just be a little
self-serving, but, um, first ofall, there is a scientific law
called the law of entropy, whichsays anything left unto itself
is in a constant state.
That's science, like this chairI'm sitting in is constantly
getting older.
Right, we are constantly aging.
Everything is always gettingolder.
(14:58):
Yes, in that standpoint,everybody should be working with
some sort of a coach.
I have my own coach, eventhough I think I'm the smartest
guy in the world, and I have myown coach, and so I would tell
every business owner if you'renot working with a coach the
smartest guy in the world, and Ihave my own company, and so I
would tell every business ownerif you're not working with a
coach, you're not moving as fastas you can, and it isn't as
expensive as you think that itis.
(15:20):
Every great business that youadmire, I guarantee you has a
guarantee you should be, and itwill change your business and
change the way that you workAwesome.
Eric Eden (15:35):
Final thoughts from Don Marklin today.
Anything I didn't ask you, youwanted to share.
Don Markland (15:40):
The number one mistake that your listeners make
is that they think they have todo everything on their own.
Don't Get help.
Think bigger and go after it.
I love that you're doing this,Eric.
I wish on my very firstbusiness, podcasting wasn't a
thing in the early 2000s.
Make a mistake.
I love that you have thisvehicle.
(16:00):
It's really awesome and I lovewhat you're doing.
Eric Eden (16:05):
Thank you very much for being with us today.
Appreciate it, and I'm going tolink to your website so people
can get more of these greatinsights and connect with you
and your team if they'd like todo.
Thanks again for being on theshow.
Thank you so much, eric.
Great work.
Welcome to today's episode.
Today, we are talking about thedifference between marketing,
branding and demand generation.
What are the differences, whyis it important and what should
you prioritize?
And we have a great guest tohelp us talk through that.
It is Don Markland, and he is aseasoned entrepreneur,
(00:22):
executive coach, marketer andsales guru.
Welcome to the show.
Don Markland (00:28):
Hey Eric, Thank you so much for having me on.
I'm super excited to be here.
Eric Eden (00:32):
So why don't we start out by you sharing just a
minute or two with people aboutwho you are, what you do, what
you've done?
Don Markland (00:41):
I'd love to Eric.
I'm the CEO and founder ofAccountability Now.
I'd love to Eric I'm the CEOand founder of Accountability
(01:07):
Now.
We are a business coaching firm.
I actually don't even takeprivate clients anymore.
We have five coaches on ourteam and we work with clients
all over the world.
Our kind of claim to fame is wework with people from back of
the napkin to 10 million and mycareer was.
I was originally started in callcenters thinking I was going to
be some middle management callcenter executive my whole life
until I found a kind of adifferent purpose.
My wife went through cancer andwe went through that and we had
a whole other perspective ofwhat we wanted to do with our
life.
And after jumping intoentrepreneurship and
(01:27):
experiencing that and being ableto participate in an exit and
seeing what that was like, webuilt this business
accountability now and it's beenwonderful.
And now we really focused ourwhole business on helping
businesses grow on scale off ofthe principles that we know
apply to our whole business, onhelping businesses grow on scale
off of the principles that weknow apply to our own business.
And we've done it our ownentrepreneur's journey and it's
(01:50):
really exciting, it's really fun.
Eric Eden (01:52):
I love that the first 10 million is always the
hardest 10 million right.
Don Markland (01:57):
The first, from zero to one, is your hardest.
And then you go like themilestones are from zero to one
are hard, and from one to threeis your next milestone and we've
got these three awards.
There's a company calledClickFunnels.
They're an amazing softwareprovider for sales funnels.
We've won three differentwhat's called a two comma club
(02:19):
award, which means we'vegenerated a million dollars
through one specific offer,through their funnel, and it's
all driven through marketing.
So we, because we understandhow the traffic works and the
conversion process works, we'vebeen able to win a million
dollars through these funnelsthree different ways and it's
been awesome and love it.
Eric Eden (02:42):
So tell us a story about some of the best marketing
you've done.
I think in building some ofthese funnels you've even won a
three comma award.
Don Markland (02:50):
Let's hear a story about some of the best
marketing you've done there sothe biggest thing and it's what
you let in to this wholeconversation is the difference
between brand marketing,marketing and lead generation.
And I know your listeners runinto this.
I know because so many peopleget frustrated because they go
(03:13):
hire an agency or they go spendmoney on their own Google ads
and they're like this doesn'twork and they get really
frustrated by all this wastedmoney.
And it's because they'respending money on branding or
marketing, expecting leadgeneration results.
And there are very, three, verydifferent things.
(03:37):
Branding is when you're spendingmoney to position yourself as
an authority, like PR orpodcasting or things like that
are brand focused.
Marketing is when I'm trying toposition myself in the right
position in front ofcongregation points, my market,
(03:57):
so that they can see me and sothat when they are ready to buy
then they can take that.
But again, that's notnecessarily lead generation.
Lead generation isintentionally trying to take
advantage of high intent likeGoogle ads, really high intent
things.
That's not meta ads, verydifferent.
And so we realized thatdifferent branding, marketing
(04:22):
and lead generation.
And I tell every single one ofmy clients, as well as any of
your listeners start, I wouldtell them, start with lead
generation, don't worry aboutbranding.
Don't worry about marketing.
We're about lead generation.
First, let's get cashflow inyour business now and start that
process, and then we willexpand the other ones over time
(04:45):
and watch what happens when youdo that.
Eric Eden (04:50):
I think that makes a lot of sense.
I've always come from thedemand generation side myself
and have shared advice withpeople along similar lines of
hey, when you're starting out,the temptation is to put like
you're.
Lot of people disagree withputting like zero in branding.
I'm like okay, not zero, butkeep it to 10% to, like you said
(05:19):
, get the cash coming in thedemand generation side.
Don Markland (05:23):
That's right, and the reason why is because we get
so obsessed with vanity metrics.
It's so obsessed with how welook or the likes or the follows
or all these things, and at theend of the day, none of it
matters.
When in my financial servicesfirm, which we grew to 89
million before we sold toprivate equity, we realized that
(05:44):
almost 70% of our traffic wewere able to get from unbranded
affiliate partners that didn'tknow who we were at all.
It was all lead generationtraffic.
And I had people telling me allthe time Don, you're crazy,
these people don't know who youare, there's no branding,
there's no marketing.
(06:04):
And I said you're right, it'sall lead gen, we're 89 million
and you're not.
Who's the idiot right?
So, like, focus on what drivescashflow and then you can expand
the other area, not the otherway.
Eric Eden (06:19):
I think some people said, like you have to have a
10% or so of your effort onbranding because you have to
have, like, at least areasonable logo or at least a
reasonable homepage.
I'm like, okay, that's fine,take a small percentage of your
time to do that, but share alittle bit about how you've done
it yourself and or how you'vedone it for some of your clients
.
How do you get going in thelead generation side and have
(06:41):
success there?
Don Markland (06:42):
We always start, so we one of the first things we
always start with is we do alittle exercise of trying to
find out not so much about yourideal customer.
Try to find out what type ofpain your customer is moving
away from.
It's a great exercise becausewhen we start with the cliche
(07:04):
exercise of who's your idealcustomer, that's a trap and all
of your customers, all of yourlisteners, are doing this right
now.
You run into the trap of who'smy ideal customer and they all
start to go I want somebodythat's got money, that shows up
and is ready to buy.
Right, okay, that is not anideal customer, of course.
(07:24):
Everybody just wants somebodythat shows up, ready to buy, and
that's the trap youngentrepreneurs or early entry
entrepreneurs run into.
They are trying to just thinkof people with money.
The goal is not thinking aboutpeople only with money, ready to
buy.
The goal is think about whatpain they are trying to move
(07:47):
away from.
You can find a person withenough frustration and emotional
pain you can solve.
They will bring the money.
They will find the money.
Start there.
Then, step two go and get thevanity url.
Why branding isn't as important?
They'll go get a url that iscalled after their name, they'll
(08:12):
get their url after theirbusiness name is meaningless.
They don't know who you are.
I would rather you have avanity URL, like, for example,
in our firm, like my company iscalled accountability.
Now, right, we're a businesscoaching firm.
We do individual coaching andlife coaching and all these
things One of our best places tofind your coach or not to
(08:32):
self-promote here.
But I'll just speak to a realexercise.
One of the biggest problemspeople have is finding a coach
is a miserable exercise.
That's the pain they want tomove from right.
It's so frustrating.
So we own the vanity URLmyidealcom and if you go to
myidealcoachcom, we have AI setup.
(08:55):
We'll find your ideal coach foryou in four minutes.
Just take this quick assessmentand we have AI that'll find
your ideal coach for you in aminute.
There you go.
It's real simple.
Now that's lead generation.
You go to.
You find the pain you want tomove them from.
Get them to your sales funneland it'll solve it.
(09:15):
And we don't have that brandedin any way.
They don't know what'saccountability Now.
They don't know Don Marklin,they don't know anything.
Eric Eden (09:22):
All they know is this is the pain moving them away
yeah, I actually agree the icpversus the pain, because the
pain point that you're solvingthat is what determines if
people have a willingness to payor a desire.
Don Markland (09:41):
Amen exactly right , that's exactly they will find
the money.
I the one of the metaphors weuse when we're talking about
playing the movie of 127 hours147 hours Pain is bad enough to
cut off your arm.
No one would really ever cutoff their arm in general.
(10:02):
You would if your life dependedon it.
So if you have bad enough pain,they will find the money.
Eric Eden (10:09):
If you have bad enough pain, they will find the
money, and so you've been ableto run some million dollar,
multimillion dollar demand gencampaigns.
Talk about some of the onesthat you're most proud of.
Don Markland (10:21):
I'm curious, and that's where the beauty of
automation comes in, and we arereally big on creating an
automation process because whenyou're starting out as an
entrepreneur, you don't have anymoney, don't have any budget,
can't hire a team, you can'thire hundreds of people texting,
(10:48):
instagram messaging andvoicemail drops.
Everything occurs seamlesslyand doesn't feel like marketing,
feels like engagement, so thatwhen somebody goes to
myidealcookcom, they feel likethey're engaging with somebody
for a very long time beforethey're even introduced to their
(11:09):
team.
And that's because in today'sday and age, speed is everything
.
If your listeners could listento anything and take away
anything, they should write down.
Don Mark was the smartestperson I've ever known.
They'll write down that.
They should also write downthat speed is everything.
We live in an ADHD world.
We live in a TikTok world.
They've got Eric.
(11:29):
You are brilliant.
Like you said earlier, don, Ilike a 15 minute podcast.
Nobody has attention, spot on.
So somebody fills out yourleave form or says they have
interest.
You better be on top of themwithin 30 seconds.
The text and an email and aFacebook message, instagram
message, snapchat, and we set upautomation through all of it so
(11:52):
that they can feel omnipresencearound them and we are
absolutely engaged and it's alldone through a machine.
I feel like they're a part ofthe family.
Eric Eden (12:02):
Yeah, so I've studied over the years Russell Brunson
and what he's done withClickFunnels.
He built like a $200 millioncompany and a lot of people said
, oh, that's just like spammystuff for info marketers and I
was like I don't think so Ithink he's found something that
is very important.
It's exactly what you just said.
Was he really just helps peoplebuild a good process to walk
(12:24):
people through marketing?
And then the sale that ishighly efficient, that's fast,
that automates it, all of thosethings you just said right.
Yeah, let me I.
Then the sale that is highlyefficient, that's fast, that
automates it, all of thosethings you just said right.
Don Markland (12:34):
Yeah, let me I'll speak to that.
So Russell Brunson he has aparticular style that is very
internet marketing, heavy salescopy.
That is his particular style,right, but the method, the
modality that he can be adjustedand reapplied.
So we've used it in mentalhealth care.
(12:56):
So we've used it in psychiatryfor companies there.
We've used it in chiropractic,we use it in dental health,
we've used it in coaching.
We've used it in home services,we've used it in hvac services,
where it was the exact sameautomation process but without
the heavy sales copy.
(13:17):
It was just the modality wasthe same but the tone and style
was a little bit different andthe conversions were still the
same.
And so sometimes people watchwhat Russell Brunson does
because of his style and theyget turned off and what they're
missing is the modality, is whathe's promoting, and that's
(13:38):
where the wisdom is so valuableis.
We use there's a few people thatwe follow.
This is probably good advicefor your listeners.
We use a lot of.
We absolutely love RussellBrunson's work.
We love it.
We love Myron Golden.
We follow Myron Golden's work.
We love his.
There's a salesperson namedJeremy Miner.
(14:01):
We listen and train on hisstuff a lot.
Jeremy trains sales resistancea lot.
We also follow Don Margland alot.
We love my stuff.
We follow my stuff a lot.
We love my stuff.
Can we do?
We follow my stuff and we justare constantly training and
rebranding.
Eric Eden (14:16):
So I think you've given people some really
practical tips on how to get torunning million dollar demand
generation campaigns, which isreally great.
Before I let you off the hook,I wanted to ask you a question,
because you are the number onebusiness coaching firm in the
world.
Does that?
Does everyone need a businesscoach?
Don Markland (14:38):
great question and I'll just be a little
self-serving, but, um, first ofall, there is a scientific law
called the law of entropy, whichsays anything left unto itself
is in a constant state.
That's science, like this chairI'm sitting in is constantly
getting older.
Right, we are constantly aging.
Everything is always gettingolder.
(14:58):
Yes, in that standpoint,everybody should be working with
some sort of a coach.
I have my own coach, eventhough I think I'm the smartest
guy in the world, and I have myown coach, and so I would tell
every business owner if you'renot working with a coach the
smartest guy in the world, and Ihave my own company, and so I
would tell every business ownerif you're not working with a
coach, you're not moving as fastas you can, and it isn't as
expensive as you think that itis.
(15:20):
Every great business that youadmire, I guarantee you has a
guarantee you should be, and itwill change your business and
change the way that you workAwesome.
Eric Eden (15:35):
Final thoughts from Don Marklin today.
Anything I didn't ask you, youwanted to share.
Don Markland (15:40):
The number one mistake that your listeners make
is that they think they have todo everything on their own.
Don't Get help.
Think bigger and go after it.
I love that you're doing this,Eric.
I wish on my very firstbusiness, podcasting wasn't a
thing in the early 2000s.
Make a mistake.
I love that you have thisvehicle.
(16:00):
It's really awesome and I lovewhat you're doing.
Eric Eden (16:05):
Thank you very much for being with us today.
Appreciate it, and I'm going tolink to your website so people
can get more of these greatinsights and connect with you
and your team if they'd like todo.
Thanks again for being on theshow.
Thank you so much, eric.
Great work.
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