Beyond the Close Ep #25: B2B Vs B2C: Selling to Business Vs Consumers in High-Ticket Sales

Kris and Matt explore the differences between B2B and B2C sales, from decision-making processes to sales cycles and skill sets. They dive into the nuances of selling to businesses versus individuals and the challenges of navigating complex, multi-stakeholder deals. Whether you’re just starting in sales or looking to switch niches, this episode will give you the tools to thrive.
Timestamps:
@00:00 - Introduction and why this topic is relevant.
@01:36 - The evolving nature of B2B and B2C sales.
@03:12 - Selling to people vs. selling to processes.
@07:11 - Why biz op sales can be uniquely challenging.
@11:59 - Building trust and handling skepticism in biz op sales.
@18:22 - Selling emotionally-driven offers versus solving technical problems.
@21:36 - Key differences in selling AI solutions versus recruitment services.
@27:32 - Insights on stakeholder management in B2B.
@34:02 - Why clarity and urgency are vital in sales.
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