August 19, 2025 • 34 mins
Explaining what's possible within the realm of custom integration is a constant challenge when speaking with an industry outsider, or a potential client for that matter. The biggest reason why? This is an experiential business. You have to "see it to believe it" in every sense of the phrase. The problem, then, becomes how you go about getting a client to experience the smart home before they decide to partner with you.
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