Go for Net Positive Part 2 with John Friedman, Author of Managing Sustainability: First Steps to First Class (Episode 35)

In this powerful follow-up episode of Resilience Gone Wild, Jessica Morgenthal sits down with sustainability expert and author John Friedman to explore the evolving landscape of corporate sustainability, ESG (Environmental, Social, and Governance) strategy, and the role of business in tackling climate change. Friedman shares deep insights into how forward-thinking companies are aligning profitability with environmental and social impact—and why doing so is essential for long-term success. The episode explores the metaphor of Galapagos tortoise recovery as a symbol of hope for environmental restoration, the politicization of climate conversations, and the importance of embracing systemic thinking in addressing today’s global challenges. John breaks down key concepts like carbon markets, the energy transition, and the economic implications of climate inaction. With a sharp focus on generational leadership, inclusive work environments, and transparency in corporate culture, this episode is a must-listen for sustainability professionals, corporate leaders, and climate-conscious consumers alike.