Restaurant Growth Hub outlines why large restaurant chains are increasingly investing in loyalty programs. These programs primarily aim to boost revenue by encouraging repeat business from existing customers, which is significantly more cost-effective than acquiring new ones. Furthermore, these initiatives enable chains to gather valuable customer data for personalized marketing and to foster greater digital engagement through mobile apps. By using reward systems and creating a sense of gamification, restaurants also aim to increase average order values and gain a competitive advantage in a saturated market. Finally, loyalty perks can be strategically used to drive sales during off-peak hours.
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