The podcast is called Restaurant Growth Hub by Foodcus. It is hosted by Anna and co-hosted by Mike. The show focuses on breaking down the strategies, tools, and trends that are driving success in the restaurant industry.
In this particular episode, the hosts delve into the Starbucks Rewards program, which they consider the "gold standard in restaurant loyalty programs". They discuss its features and success, highlighting why it works, such as its seamless mobile integration, gamification using "Stars" and tiers, and personalization based on customer data.
The episode also aims to provide takeaways for restaurant owners, emphasizing that effective loyalty programs need to be digital, personalized, and engaging. They suggest building tiered systems with varying perks and making the program mobile-first.
The episode concludes with a call for listeners to follow the podcast and check out foodcus.com for more strategies.
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