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May 12, 2025 30 mins

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What if your real estate business was making money, but you still felt stuck, overwhelmed, and burnt out? That’s exactly what Ashley Molina experienced while wholesaling in Philadelphia and Baltimore. Despite closing deals, she lacked predictable income, structure, and freedom—until she implemented systems, tracked KPIs, and evolved into a leader. In this episode, Ashley breaks down her transformation from hustler to CEO. You’ll hear how she fixed inconsistency, scaled her team, and built a business that runs without her, even while she's on vacation. This isn’t fluff—it's the raw, tactical roadmap to sustainable real estate success.

You’ll Learn How To:

  • Build a predictable sales and marketing engine
  • Identify bottlenecks using KPIs and scorecards
  • Transition from solo hustler to true business owner
  • Recruit, train, and retain a scalable real estate team

What You’ll Learn in This Episode:

  • (02:18) How long Ashley’s team struggled with inconsistency and chaos
  • (04:30) What they lacked in structure despite knowing how to close
  • (06:00) Sales process had no scripts and zero repeatable results
  • (08:40) Switching from 1099 hires to W-2 employees changed everything
  • (10:03) How tracking KPIs finally exposed what wasn’t working
  • (12:43) Growing a team required becoming a better leader first
  • (14:58) Buying back freedom by building other team leaders
  • (17:00) The mindset shift from ego to systemized delegation
  • (21:00) Why they cut SMS and switched to PPL for better ROI
  • (23:08) KPI tracking revealed sales rep was disqualifying too early
  • (25:30) From chaotic founders to full team leadership—business runs without us.

Who This Episode is For:

  • Real estate investors stuck in feast-or-famine cycles
  • Entrepreneurs who want time freedom—not just cash flow
  • Leaders struggling to train and scale their teams
  • Anyone tired of closing low-hanging fruit and ready for systems

Why You Should Listen:

Ashley shares the hard-won lessons behind building a high-performance, data-driven real estate team. Her story of hiring missteps, burnout, and finally achieving operational freedom is an essential listen for every growth-focused investor.

Follow Ashley here:

Follow Tiffany and Josh here:

Get Tiffany’s free resource:

26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business: www.rdebook.com

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