In this inspiring episode, Nicole Keleher sits down with Rosie Wauchope, the passionate owner of Mallalieu Lifestyle — a boutique fashion and lifestyle store based in Auburn Village, Melbourne.
Rosie shares her journey from corporate life to retail business ownership during Melbourne’s lockdowns, and how a spontaneous opportunity led her to purchase an existing boutique rather than build from the ground up.
Together, they explore the realities of running a small retail business in Australia, the advantages of buying an established store, and how Rosie transformed Mallalieu from a hybrid café-retail space into a thriving fashion boutique with plans for events and consulting.
Rosie also opens up about navigating ADHD, imposter syndrome, and staying true to your values as a business owner.
Packed with real talk and practical insights, this episode is a must-listen for boutique owners, retail entrepreneurs, and anyone considering a bold business pivot.
Check out Mallalieu Boutique at mallalieu.com.au
To check out the books that Rosie recommends:
12 Rules for Life - Jordan B. Peterson
Daring Greatly - Brene Brown
Do less - Rachel Jonat
Dopamine - Anna Lembke MD
The Mountain is You - Brianna Wiest
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
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