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October 2, 2024 37 mins

Tim Richards is an accomplished revenue leader with experience that spans large media companies (TimeWarner, AOL) and scaled digital organizations (Linqia, Nextdoor, Amaze). As a veteran change agent, Tim shares insights on how CROs can drive growth during periods of transformation and embrace cross-functional leadership to ensure team alignment and engagement.

About the Guest:

Tim Richards is the former Head of Global Sales at Nextdoor, a position he held since November 2022. In this role, he led Nextdoor's global direct advertising sales strategy and market expansion, with the aim of accelerating the company's global growth and reinforcing its commitment to serving advertisers, partners, and consumers. Prior to joining Nextdoor, Richards served as the Chief Revenue Officer at Linqia, an influencer marketing platform. During his time there, he successfully rebuilt the revenue organization to focus on enterprise brands, resulting in exponential revenue growth and improved customer retention. 

Richards has a strong background in sales and marketing, with experience that includes serving on the Board of Directors at Amaze since March 2022. He was also inducted into the Hall of Fame by the Bay Area Interactive Group (SFBIG) in April 2015, recognizing his contributions to industry and community. In terms of education, Richards attended Miami University and completed the Driving Sales Performance program at Kellogg Executive Education.

Guest Quote: “You have to view yourself as the conductor of a symphony. You can't be aligning yourself with the trumpets and the percussion section and blow off everything else. You have to view yourself as a leader and a harmonizer of the whole thing, whether they report to you or not… That is a form of servant leadership because you're not just focusing on your directs or getting promoted—it's about making the whole thing work.”

Episode Timestamps: 

*(03:02) - The Evolving Role of the CRO

*(06:50) - Strategies for Market Expansion and Contraction

*(09:25) - Innovative Pricing and Revenue Structures

*(14:35) - Servant Leadership and Team Empowerment

*(30:10) - Future of Revenue Models 

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About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

About Conga

Conga crushes complexity in an increasingly complex world. With our Revenue Lifecycle Management solution, we transform each company’s unique complexities for order configuration, execution, fulfillment, and contract renewal processes with a unified data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every

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