The 5-Segment System That Boosted Our Paid Search Campaigns

Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.

This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research terms actually hurts your bottom-funnel conversions.

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📄 CHAPTERS  

0:00 - Paid Search Campaign Structure For Family Law Growth 

2:18 - The P-Max Problem: Why Agencies Waste Your Budget

4:02 - Buy Terms: 30% Budget Allocation For Ready Clients 

8:35 - Local Terms: 42% Of Your Leads Come Here 

10:44 - Research Terms: Attribution Modeling That Works 

16:12 - Service-Based Terms: Segmentation Strategy Mistakes 

19:09 - Core Attorney Terms: Multi-Touch Attribution Secrets 

21:41 - The $100 Budget Breakdown: Campaign Performance Metrics

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