Revenue Roadmap

Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data.

Family law firms waste budget on research intent when purchasing keywords convert 3X better. The constraint isn't spend—it's intent precision. This framework reveals which keywords fund cases versus which bleed your Google Ads budget on tire-kickers who aren't ready to hire.

Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry.

You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale. This isn't theory—it's the proven law firm PPC campaign mix Sterling deploy...

Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales.

The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competitor, and non-brand campaigns. We break down the exact Google Ads setup that allocates spend to highest-intent keywords first. 

Stop treating paid search best practices as optional and learn...

Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.

Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click prevention. P-M...

Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.

This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research t...

Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door.

You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using predictive law firm intake optimization. Stop losing clients to bad attorney consultation processes.

I mean, here's what actually happens - most family law firms treat every consultation li...

Attorney consultation skills are killing law firms. Here's the truth about why attorneys fail in the consultation room.

Family law attorneys think consultation skills are about showing how much they know. Wrong. The #1 issue we've trained at Sterling isn't knowledge - it's getting attorneys to stop talking and start listening. 

This episode breaks down our proven family law consultation process that transformed ou...

Sales training isn't optional for family law firms—it's the difference between 15% and 30% close rates on cold leads.

A lot of attorneys resist sales training because they think it's "dirty." The data shows attorneys sell constantly—to judges, clients, and peers. Our systematic approach at Sterling turned a 15% cold lead closer into a consistent 25-30% performer through daily role-play training and our Counc...

Stop the costly cycle of hiring and retraining. The “grass is greener”' mentality destroys law firms by driving constant turnover and training costs. 

Most retention problems stem from poor performance management and a lack of systematic employee development frameworks. This episode reveals the accountability system we used at Sterling Lawyers to build long-term team commitment through structured goal-setting, regular coaching ...

Law firm intake systems kill growth when paralegals handle calls while juggling case prep, collections, and trial work.

Most law firms fail because they treat intake as an afterthought. At Sterling Lawyers, we learned the hard way that paralegals can't be fully present on intake calls when they're managing trial prep and collections. That's why we built a systematic approach to law firm sales training and client consu...

Website redirect errors are silently killing your family law firm's organic traffic and converting fewer leads into consults.

Learn the 5-step systematic process that eliminated redirect chains at Sterling Lawyers, protecting $17MM in organic revenue growth.

Most family law firms lose 30-50% of their organic traffic after website redesigns because agencies don't properly handle internal redirect chains. This systematic 5-st...

Are you pouring money into SEO without knowing what's actually working for your family law firm? 

Join Tyler Dolph, Anthony Karls, and Nick Perow of Rocket Clicks as they reveal the 5 most powerful ways to use Google Search Console to unlock hidden opportunities and skyrocket your rankings. 

By the end of this video, you'll discover how to identify underperforming keywords that could be goldmines, fix critical ind...

Building a law firm that can weather any storm and stay focused on its clients is no small feat. In this episode of the Revenue Roadmap podcast, Gerard Virga of The Virga Law Firm, which has offices across Florida, shares his incredible journey. He explains how he built an intentional, client-centric culture from the ground up, starting with only $500 to his name and an office above a bail bondsman.

Gerard discusses the importance o...

Tired of waiting for the "perfect moment" to launch your law firm? Helbert Lopez proves that sometimes the best business decisions happen spontaneously—he stumbled upon an empty office space and turned that moment into Florida Law Advisers, a thriving 3+ attorney practice powered by smart SBA loan financing.

This entrepreneur-turned-attorney reveals exactly how he leveraged SBA loans to fund his law firm startup, building ...

Are you struggling to navigate your legal career from associate to partner while building the autonomy and decision-making power you crave? Join Tyler Dolph of Rocket Clicks and Julie Gerock, partner at Maddox & Gerock, as they reveal the mindset shifts and strategic moves that transformed her career across multiple firms before finding her long-term partnership home.

Discover how to trust yourself enough to make bold career tra...

Are 404 errors secretly sabotaging your family law firm's online visibility and costing you potential clients? 

Join Tyler Dolph, Anthony Karls, and Nick Perow from Rocket Clicks as they expose the hidden damage internal 404s inflict on your website's authority and search rankings.

By the end of this video, you'll discover how to identify these silent revenue killers, implement proper 301 redirects to preserve your bac...

Are you struggling to scale your law firm beyond the solo practitioner trap while maintaining profitability and work-life balance?

Join Tyler Dolph as he interviews Jason Naimi, founder of Naimi Mullins Law Group, who transformed from a micromanaging solo attorney working 70-hour weeks into the leader of one of Nevada's premier family law firms with a 4-day work schedule.

By the end of this video, you'll discover the exact ...

Are you unsure why your family law firm’s website isn’t appearing for “divorce lawyer near me”?

Discover how to organize your site like a well-structured book—so Google actually wants to list your pages.

By the end, you’ll know how to prune unnecessary content, leverage technical SEO tools, and build indexable authority that attracts your ideal clients.

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Step into the world of Joani Moberg, who transformed her experience at a prominent law firm into building an agile and supportive family law practice, Henschel Moberg, in Minnesota. 

Discover how she and her partner, Ben Henschel, emphasize a nurturing work culture that combines the benefits of large firm practices with the adaptability of a small firm. 

Joani shares insights on leadership, teamwork, and the balance of mana...