Website redirect errors are silently killing your family law firm's organic traffic and converting fewer leads into consults.
Learn the 5-step systematic process that eliminated redirect chains at Sterling Lawyers, protecting $17MM in organic revenue growth.
Most family law firms lose 30-50% of their organic traffic after website redesigns because agencies don't properly handle internal redirect chains. This systematic 5-step audit process identifies redirect loops, eliminates crawl budget waste, and preserves link equity from years of backlink building. When Sterling Lawyers went multi-state, we used this exact framework to maintain our organic traffic dominance across practice areas and locations.
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📄 CHAPTERS
0:00 - Website Redirect Errors: Why Site Redesigns Kill Organic Traffic
1:41 - Internal Redirect Chains: The Hidden SEO Sabotage
3:03 - Site Migration Checklist: Preventing Traffic Loss During Redesigns
4:50 - Technical Audit Process: Using Screaming Frog for Broken Link Authority
8:40 - Redirect Loop Problems: When URLs Create Infinite Loading Cycles
11:00 - URL Structure Planning: Sterling Lawyers Multi-State Scaling Strategy
14:17 - Link Equity Preservation: Protecting Years of Backlink Investment
17:56 - Crawl Budget Optimization: Making Google Love Your Site Architecture
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