In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, and Matt Hacker discuss the crucial role of the 'Creative' voice in business leadership. They cover how creatives think, the struggles they face, and how to empower them. Creatives, who represent about 9% of the population, are innovative, future-oriented thinkers who often feel misunderstood. The conversation also touches on the five voices model and the dynamics of different voice types in business settings. The episode provides valuable insights for leaders looking to harness the strengths of their creative team members.
00:00 Introduction and Welcome
00:29 Question of the Episode
01:28 The Impact of AI
03:14 Introduction to the Five Voices
04:12 Deep Dive into the Creative Voice
08:14 Challenges Faced by Creatives
12:59 Empowering Creatives
16:07 Conclusion and Next Steps
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https://www.rocketclicks.com/client-education/creative-voice-shaping-business-futures
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