2025 Goals: How to Grow Your B2B Referral Business

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There are three things that Rick and his leadership team are focusing on to empower their agents in 2025: time, training, and talk and today’s topic is essential to leverage your business. We know we need to communicate with clients, but how is your B2B game? You probably have a lender, CPA, painter, or other professional that you refer your clients to on a regular basis, but are they returning the favor to you? Listen in as Rick shares the scripts he uses to partner with other professionals to build his CORE 100.

CORE 100 List

Scripts

Team Member:  Hi ___________. This is (Your Name) with the Rick Fuller Team. How has everything been going for you? ….

Anyway, I am actually calling today because my business has been growing and lately I have been getting people that could potentially need what you do for a living and it made me think of you. I wanted to see if you were interested in receiving potential clients from me?

Potential CORE 100 Member: Of course! Who wouldn’t be?

Team Member:   That is what I thought but you never know... I do have a question though. Do you currently have a Realtor that you are committed to meaning if you were going to sell your own home they would be the one you would sell it with?

Part 2 of 3 Commitment

Potential CORE 100 Member: Well yeah. I use __________. She has been my family's Realtor for the past 20 years but that doesn’t mean I wouldn’t love to do a good job for your clients. (If someone has a Realtor already, move on. You don’t want to compete for their referrals) 

OR

Potential CORE 100 Member: No, not really. I mean I know a lot of Realtors around town but I can’t say that I am fully committed to anyone yet. Why do you ask?

Team Member:  I only ask because I really believe in the power of having and developing reciprocal relationships with other businesses and I just want to make sure that anyone that I make a decision to commit to and send referrals to is just as committed to me and my business as I am to them and their business. I make it a point to search for great referrals and advocate for those that I am aligned with because I really believe in making an effort to contribute to the success of those around me. I mean I think we have all had the experience where we were sending all of our referrals to someone only to find out that they were sending their business to someone else… 

Potential CORE 100 Member: I know what you mean. 

Team Member: Exactly! So you know what I mean. Does this sound like something you could commit to then because I would really love to be able to tell my clients that you are the ______ that I recommend on a regular basis and know that you are telling your people the same about me? 

Potential CORE 100 Member: Definitely! I will definitely keep my eyes and ears open for anyone that I know of that is looking to buy or sell. 

Part 3 of 3 Follow Up

Team Member:  Perfect! We should plan to grab some coffee soon so I know exactly what kind of people are perfect for you and you know what is right for me. Would that work for you? 

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