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February 10, 2025 35 mins

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In today’s digital age—with Zillow, Realtor.com, and 3D home tours—are open houses still relevant? Absolutely! While they may not always sell the home directly, they play a crucial role in attracting buyers, generating leads, and creating new listing opportunities through door-knocking. Open houses also provide great social media content, positioning you as an active, engaged realtor in your market so that when your SOI thinks of real estate, they’ll think of you. 

Join Rick and the team as they break down why open houses still matter and share proven strategies for hosting a successful one in Part 1 of this series. And for team leaders, this episode can serve as a great framework for your next agent meeting!

Pre Open House

How do you prepare for an open house?

How do you promote an open house?

What do you bring to an open house?

When should you show up to an open house?

Where should you place your signs at an open house?



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