Welcome back to our New Home Value series! In Part 1, we talked about the rising popularity of new construction homes. In Part 2, we unpacked the critical role of a real estate agent in representing buyers during that process. Today, in Part 3, we’re shifting the spotlight to you—the agent—and how you can turn the new home experience into a powerful lead generation tool.
Let’s face it: new builds are hot right now—and smart agents are using that momentum to create buzz, build brand awareness, and attract serious buyers. Whether it's posting model home video tours on Instagram and TikTok, hosting live virtual walkthroughs, or organizing new home caravan tours, there are countless ways to use new construction to grow your pipeline.
In this episode, we’re walking through the Top 10 strategies every agent should be using to leverage new home communities—from co-hosting events with builders, to launching “VIP New Home Deals” lists, to creating lifestyle-driven content that sells the neighborhood, not just the house.
Plus, we’ll give you practical weekly action items to help you stay consistent and visible, week after week.
If you’re ready to stop waiting for leads to find you—and start positioning yourself as the go-to new home expert in your market—this episode is for you.
Let’s get into it.
https://rickfullerinc.com/new-build/
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