The Week of March 17, 2023 Marketing and Business News: TikTok Adds a Dedicated Feed for STEM Content

Welcome back, Radcasters! We're ecstatic to have you join us once again for the most riveting marketing and business news you'll need to transform your own ventures. As we dive into this thrilling St. Patrick's Day edition, we'd like to wish everyone a safe and joyful holiday, or rather, a memorable St. Patrick's Day weekend.

Now, don't let busted brackets get you down. If you happen to be a local, swing by the Social House and let us help you wash those worries away. Together with Ryan, Christina, and Nick on your side, we've got you covered with only the most exciting, informative, and downright badass content – buckle up and enjoy the ride!

• Small Talk
  • St. Patrick’s Day and getting tanned (00:47)
  • 5 ways GPT-4 outsmarts ChatGPT (04:21)
    https://techcrunch.com/2023/03/14/5-ways-gpt-4-outsmarts-chatgpt/
  • When Silicon Valley Bank collapsed on Friday, it created the second-largest bank failure in US history. (08:59)
    https://www.nerdwallet.com/article/banking/ask-a-nerd-how-does-svbs-closure-affect-me
    https://www.usatoday.com/story/graphics/2023/03/13/graphics-bank-collapse-silicon-valley/11466073002/
     
• Holidays (13:36)
  • St. Patricks Day!
  • MARCH MADNESS
     
• Radnews:
  • Last week: Kenda Laney (14:50)
  • Next week: Bedros Keuilian (15:23)
     
• Sponsor
  • Good Ranchers (16:05)
    • 6 billion lbs of beef was imported to the US last year
    • With Good Ranchers you know what you’re putting in your body. You know it’s american born, raised, and harvested 
    • Steakhouse quality delivered to your door - upper choice and prime cuts
    • For a limited time you’ll receive a year's worth of Bacon with your subscription!
    • Support family run American business!
    • Code RADCAST - get $30 off first order
       
• Social Media News
  • TikTok is adding a dedicated feed for STEM content (17:53)
    https://techcrunch.com/2023/03/14/tiktok-is-adding-a-dedicated-feed-for-stem-content/
  • Influencers have greatest impact on consumer sustainability choices (20:10)
    https://www.marketingdive.com/news/influencers-impact-sustainability-marketing-unilever/644478/
     
• Sponsor (22:38)
  • Vaycay - Best 3rd-party lab tested CBD
    • Disposables - Delta 8 & THC
    • Delta 8 gummies
  • Branded Bills
     
• Marketing News
  • Marketing March Madness: 20 years of the corporate champions program and counting (24:18)
    https://www.sportsbusinessjournal.com/Journal/Issues/2023/03/06/In-Depth/march-madness-sponsorship.aspx
  • Magic Johnson takes Coke Zero Sugar from Lil Dicky and Travis Bennett (25:56)
    https://www.thedrum.com/news/2023/02/23/us-ad-the-day-magic-johnson-takes-coke-zero-sugar-lil-dicky-and-travis-bennett
  • Jacob Toppin, Shai Gilgeous-Alexander team up in AT&T's March Madness commercial (28:30)
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