Kali Flower joins Target Talk to talk about the leap from running a six-figure PR agency to going all-in on her music. Originally from Oahu and now based in Dallas, she shares how her decade of marketing experience shaped her mindset as an independent artist and how it influences everything from songwriting to rollout strategy. We dig into the shift from her “Fuccgirl SZN” era to the start of Lost Girl SZN, and how tracks like “bottom of the ocean” and “Lost” reflect the new energy she’s stepping into.
She opens up about writing and recording everything herself, the pressure and freedom of doing it solo, and what fans can expect from her upcoming Saltwater Secrets event. From Hawaii to Texas, boardrooms to studio sessions, this episode is about rebuilding, trusting your voice, and taking full control of the story.
Follow Kali Flower:
Instagram: @kalithegirl
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