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September 20, 2025 • 17 mins

GA4 might be powerful, but is it too much for your small business?


In this episode, Charly breaks down the complexity of Google Analytics 4 (GA4), explores why many business owners are ditching it, and reveals simpler, more usable tools that might actually be a better fit for your goals.


📌 Here’s what you’ll learn:


âś… Why GA4 feels confusing for so many users


âś… The real shift from session tracking to event-based models


✅ When GA4 is actually worth the effort — and when it’s not


âś… Alternatives like Beehive (from WPMU DEV), Google Search Console, and SEMrush


âś… Why usability and clarity matter more than power


đź”— Try WPMU DEV (Beehive) here:

https://askcharlyleetham.com/likes/wpmudev

(Charly receives a commission for purchases made from this link)


🛡️ Smart tip: Use the analytics platform you’ll actually check and understand!


📢 Join the discussion in my community: https://askcharlyleetham.locals.com


Follow us:


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Apple Podcasts:

https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721


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https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/


Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager


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