March 2, 2025 • 21 mins
Struggling with imposter syndrome or hesitant to ask for help? In this powerful episode, Steve Ramona shares how he overcame self-doubt, embraced the Law of Reciprocity, and developed his game-changing ASLA principle—Ask, Shut up, Listen, Ask. Through compelling real-life stories, Steve reveals how active listening and reciprocal relationships can lead to life-changing opportunities.
💡 Key Takeaways:
✔️ How imposter syndrome holds us back—and how to break free
✔️ The ASLA principle and its power to create deeper connections
✔️ Why asking for help is a strength, not a weakness
✔️ Mentorship as the foundation of authentic leadership
✔️ How personal engagement fuels business success
✔️ The true definition of legacy—impact over competition
This conversation will challenge you to rethink leadership, relationships, and the way you engage with the world. Join us and discover how your personal choices can create ripples of positive change.
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⏱ Show Notes & Key Takeaways:
0:02 – Overcoming Imposter Syndrome
- How self-doubt keeps us from asking for help.
- Steve’s personal journey from self-limitation to abundance.
7:15 – The ASLA Principle: Ask, Shut up, Listen, Ask
- Why deep listening builds trust and opportunity.
- How a simple conversation can change your life.
14:32 – Leadership Through Mentorship
- The shift from competition to service-based leadership.
- Why guiding others strengthens your own legacy.
21:10 – The Power of Reciprocity
- How personal engagement transforms networking and business.
- A real-life example of unexpected, high-level connections.
🔥 Ready to redefine your leadership journey? Take action today!
📢 Connect with Steve Ramona:
🌎 Website |
Friends, as we wrap up today’s powerful conversation, hear me loud and clear: I’m grateful for you. You’ve chosen greatness over settling, clarity over chaos, and brilliance over burnout. Remember Great CEOs deserve NO burnout.
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I want to hear YOUR story your wins, your struggles, your breakthroughs. My door is wide open whether you’re in Boulder or reaching out at support@ramsbybaz.com, I'm here.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
ladies and gentlemen, welcome back for part two.
I'm here with steve ramona andthis is rice from the ashes
podcast burnout to brilliance.
In the first part of this wespoke steve about his journey
coming from the depths of a.
Remind me now because I'veforgotten, because we spoke
health club, the health clubinto successful businesses
(00:25):
helping other people.
I want to dive into theweaknesses that you've come
across within yourself andthings you've always had to work
on but ultimately come out theother side with.
We're all human beings and weall have this perception that
we're less than something weperceive to be as imposter
syndrome.
(00:45):
How has imposter syndromeshowed up for you, not just in
the people you've interviewed,but in yourself as well?
Speaker 2 (00:52):
Thank you.
I've been on hundreds of shows.
This is the greatest questionI've ever been asked, because we
have to be humble andtransparent.
And one of the biggest thingswas I earned, as I told you all
at 18, how to serve.
One of the biggest things was Iearned as I told you all at 18,
how to serve.
But what I didn't know until Imet this multimillionaire who
serves and made millions serve.
I'm like oh, what's your secretsauce?
(01:13):
So I told him hey, I'd give you12 referrals, five or whatever
that is.
Give you value.
And then you would ask me howcan I help?
And I literally put my hand up.
This is video.
I put my hand up in the screenlike no, I'm good.
First, that's the stop sign.
He says you're screwing it up.
I'm like I just met this guy,wait a minute.
But then he says let me explainwhy and this is a big tip for
(01:34):
everybody.
He says Steve, you give peoplethe.
He called them gifts.
That's where I got that word.
You just gave me three gifts.
Let's say and you?
I asked you because I'm soexcited, I'm so thankful to help
me.
When you say no, you turnyourself into an a-hole, into a
taker.
I said, okay, tony, explainthat he goes.
(01:55):
They're not going to walk awaythinking we're an a-hole.
They're going to be happy forthe gifts but their subconscious
is going this ain't good.
That's what controls us.
So people are just not thinkingabout you afterwards I've got
to get all these gifts.
And we don't think about itconsciously.
It's the subconscious.
And I'll tell you what bass.
Once I, the next day, somebodyasked me.
(02:16):
I said I need help with this.
I got 14 referrals from fivepeople because I asked, and I
now get three to five referralsdaily.
I look at my calendar or myemail.
I've got two referrals rightnow because I asked for them.
And when you open the door wewere just talking about in the
break, about how you opened thatdoor, so magically you can ask
(02:39):
Universe, lord, god, whateveryou want to call it doesn't want
us not to ask.
If you're doing good, receivegood back.
It's a reciprocal thing, law ofreciprocity.
But you have to take that stepto ask.
But I'm going to take it evendeeper, and this is a big step.
I developed this principlecalled the ASLA principle,
a-s-l-a.
Ask, shut up, listen, ask, shutup, listen, ask.
(03:07):
Now people tell me all the time.
They smile and you smile andthank you, baz.
They go shut up and listen.
I'm saying no, they're not.
Let's think about those twoactions.
Let's look at a Zoom room foryour business or a networking
group, whatever, and there's 10people there.
Two people's screens are blackor it's just their picture.
They're not live, they've shutup.
They literally can't hear them.
(03:28):
Or people muted They've shut up, but if they walk away, they
answer the door, go to thebathroom, get a drink.
I'm not saying those are badthings, but let's take that
action.
Are they really listening?
I'm in my office, I walk to thefront door.
I can't hear what's going on,so I'm not listening.
So I can't serve people unlessI shut up and listen and learn
(03:51):
what that person needs, whatvalues there.
And then the most importantthing was Tony ad, it was the
ask.
So I hear as you need this andthis, I've got a couple of
people.
I think that can help you.
By the way, what are otherchallenges you have?
So you bring them, serve them,ask more questions, serve them,
ask more questions.
Now you've built this servingcake that's full of beautiful
(04:14):
chocolate with a cherry on top.
That guess what?
Most of the time, people ask meGod, this has been so great,
steve, how can I support you?
Here's a great story.
So I was asked to mentor.
A bartender Guy was a guest onmy podcast.
He said he wants to start abusiness.
I'm super pumped.
I love when young people wantto start a business, because
(04:35):
it's really a great opportunity.
Again, I wish I was 24, becauseme and you would be blown, but
that's a side note.
So I met with him and justbrought him so much value and
opened my email and text to goreach out anytime.
His next question was how can Isupport you, steve?
This has been fabulous.
I'm looking for a guest.
(04:55):
I want a rock star, a businessperson that has influenced
Interesting.
I know the vice president ofGoogle.
That's huge.
I'm going to back up a littlebit.
This is a bartender.
Did I know the vice presidentof Google?
That's huge.
I'm going to back up a littlebit.
This is a bartender.
Did I know he knew the vicepresident of Google?
Hell, no, we never thought that.
But because I asked, he's notbeen on my podcast, but we're
(05:17):
still working on it.
I've had billionaires come on mypodcast because I asked my
guest hey, so-and-so, I'd loveit.
An hour later I did an emailintroduction and two days later
they're on my podcast.
Because I asked again Ask, shutup, listen, ask.
I listened that he had a greatForbes rally.
I'll put it out there.
She's a multi-billionaire.
I know her yet.
Yeah, of course, and a lot ofpeople have heard that name.
(05:41):
She was on my podcast podcast.
Now I love podcasting becauseand I know you do too, because
anything else you wouldn't havemet with me but because I was
able to get her message out, itwas good.
So that ass shut up, listen,ass principle it works so well.
Anybody can do it, aneight-year-old kid to a 95 year
old person.
Ass shut up and listen.
That works for your life andyour business.
Speaker 1 (06:04):
Talking to Forbes.
Shout out to her.
She's actually appearing on thepodcast as well.
I've known her for three orfour years and I've been trying
to get her an interview with her.
I spoke to her years ago, soshout out to Dr Forbes, we're
already there.
Yeah, he's an awesome humanbeing and again an example of
service and helping others Trulyan inspiration.
And again another example ofservice and helping others
Tridio and inspiration.
(06:25):
When we look at the aspects ofstrategic and tactical questions
, you spoke about this brieflybefore, which I didn't prompt.
It's just leading into the nextquestion.
You mentioned something aboutthe structure you've created.
Is there anything elsetactical-wise you do to serve
(06:47):
other people in order to bringabout reciprocity, not just for
yourself, but for themselves aswell?
Speaker 2 (06:54):
I have questions set up, same questions what are your
challenges?
What's your goals?
How long have you been inbusiness?
Let's use those three.
There's three questions you canask.
It will lead to conversations,to paths you never thought would
lead to, because as they talkand you learn something, you go.
Oh, you just mentioned a word.
You need to meet Frank becausehe's a great and now you're
serving like crazy.
(07:14):
That serving machine is goingout there.
Here's another tip, and this isstrategic in person or virtually
, look people in the eye, don.
In person or virtually, lookpeople in the eye.
Don't go the eye over video butdon't turn around and go.
I got a great referral for you.
I got this great referral foryou.
You don't have to yell like Ido I'm a little louder than most
but look people in the eye, saytheir name and, if you forgot
(07:37):
their name, say what was yourname again Baz.
Hey, baz, here's a great thing.
Practice this, and I love yourcall to actions to your audience
.
I'm going to give them onetoday.
Go out to a restaurant, grocerystore and when you're working to
check out or pay your bill orwork with the wait, whatever
that may be use their name threeto four times, debbie.
Thank you for the water, debbieman, this food was fantastic.
(08:00):
Hey, debbie, how's your familydoing?
You have kids, right.
Hey, debbie, how's your familydoing?
You have kids right.
Your whole, I won't sayopportunity, but that whole
event will completely changeAgain.
I'm going back.
People want to be seen,especially a clerk at a grocery
store, the guy at the car washhey, fernando, thank you, that
(08:23):
was a great wash.
Yeah, the audience, you couldjust say, hey, that was a great
wash and that's okay.
But when you pinpoint and use aname, it changes the whole
dynamic.
Yeah, yeah.
Speaker 1 (08:32):
Yeah, that's such a component and I love what you
speak into there.
Two reasons One, on apsychological level.
You're making it personal.
If it's on a podcast or a videocall, hi Joseph, can you just
please turn your camera on?
And it's the delivery.
(08:53):
Turn your cameras on isdifferent.
Hi Joseph, talking to youdirectly, can you just turn your
camera on please?
It's a different deliveryPsychologically.
You're not just calling themout and it's not in a nasty way
or derogatory way, you're beingpolite about it.
So using the name of whatyou've just said is not just
powerful on a collective sociallevel, but an internal
(09:17):
psychological level, which Ilove that advice.
Thank you very much for that,steve.
Speaker 2 (09:23):
You mentioned.
Please, I can only add one morestrategic tip, because what
I've done over the last 200months 200 managers at
restaurants that I've talked toI'm going to write a book called
how to Be a Good Customer Notcustomer service.
But the other side.
We heard the people screamingyeah, and I do this all the time
.
I did a couple of weeks with meand my wife were out to dinner
(09:45):
and I grabbed the waiterwaitress said can you grab your
manager?
We know what happens right awaySomething bad, oh my God.
And you can see them talking,going.
It's stern.
You can tell the manager likeso they come walking over.
Okay, um, sir, how can I be?
Hey, what's your name?
Hey, trisha, steve, nice tomeet you, which was unbelievable
.
(10:06):
If I had a restaurant, I'd tryto hire her away from that.
Good, she'll water her.
She was conversating all thatand the lady was literally
shaking.
It really was emotional to herand it doesn't happen all the
time, but once in a while and Igo, trish, how often do you hear
that?
She goes?
Like did hear it duringChristmas Eve, but maybe once a
(10:27):
month.
I talked to a manager that'sbeen there 20 years not this
restaurant, another one lastyear.
He's heard it once a year,consistently for 20 years.
Once a year hey, your staff hasdone a good job.
You want to be a better servant?
Go out and tell your servers,tell the people that are at the
(10:48):
front lines that they're doing agood job, and tell their
supervisor and manager, becausepeople aren't doing it.
That's a great way to serve andmanage.
Because people aren't doing it.
Speaker 1 (10:57):
That's a great way to serve and it also has another
component as well, which I love.
What you mentioned there, it'sacknowledgement, it's human
acknowledgement and in theservice-based world that you see
in Vegas and other places, anyrestaurant they're not told,
they're just trapped like piecesof meat.
I was having a conversationwith somebody the other day, a
(11:20):
very good friend of mine, hername is her name is lizzie swain
, friend of mine, peter swain'swife, and she was saying that
they stopped calling their staffvas.
They stopped calling them vasbecause VA, a virtual assistant,
is looked down on.
So in their company theyadopted this concept and I love
(11:41):
what this is speaking into.
They treat them as human beingsand this is the expectation.
This is what with the standardwe're working at.
If you do it wrong, we willtell you and we will course
correct it.
We don't work with everybody,but we're here to help and
praise you.
If you do it wrong, we willtell you and we will course
correct it.
We don't work with everybody,but we're here to help and
(12:02):
praise you, and they doproactively all of the time, but
equally, when they miss it,they're like you missed up.
This is how you did, this iswhat happened.
This is what we want you to do,but they're coaching and
elevating their workforce andthey don't treat them like
pieces of meat or a waitress,like discarding them because
they messed up at an order.
Whatever the situation is andto your point, steve, you're
(12:25):
treating them again like humanbeings.
You're serving them where thelevel of respect is that they
actually deserve.
So they elevate themselves andthey do more for the company,
which is what I love.
Thank you for sharing that well.
You're very welcome.
Leadership and spirituality youmentioned something earlier
(12:46):
about spirituality and theenergy component to it.
How has that played a role inyour journey?
Speaker 2 (12:54):
you look at every leader, that's a really good
leader, a servant leader, a boldleader, a strong leader is they
served.
And one of my guests, oaklandMcCullough, who's a lieutenant
general in the Army I believe Imight be wrong, but a shout out
to Oakland Oak, I call him.
He's a great guy.
(13:14):
He had a greatest phrase forleadership Somebody comes up to
you and says I'm a leader.
You ask one question who areyou mentoring today?
Not who you drilling, who youyelling at, who you screaming at
, who you being negative to.
Who are you mentoring, helpingthem learn and educate, if they
(13:35):
tell you nobody at this timeyou're not a leader.
Once you start mentoring,you'll become that leader and
then they'll follow you.
One of the reasons I do mypodcast workshop I want to
mentor.
I want to be a leader.
I've got value that I can bringout of doing it.
Can everybody be a leader orshould be a leader?
No, we all lead in certaincapacities.
(13:55):
We lead our animals.
I love dogs.
I teach my dog not to pee inthe house.
Go outside.
You're leading, You'rementoring your dog.
We get to that very level Ifyou think of it that way and
make sure you're serving.
And it's about them, not aboutyou, because I believe every
coach and every leader, whentheir students, customer,
(14:17):
whatever you want to call themgets accolades, you should be
standing right there with themand clapping with them and be
proud, not being oh my God, thisguy's passing me up Happens in
corporate all the time and itreally drives me crazy.
A sales team I work with agroup about two years ago and
one of the guys he's like how doI be a better sales guy, serve
(14:37):
your compadres, fellowsalespeople.
Well, how I said if you'rehearing him on a sales call and
you hear something you couldbring value to, you know what
I'm saying.
When he's done hey, I heard yousay this here.
Let me give you a tip what youcan do next time.
Speaker 1 (14:51):
Yeah.
Speaker 2 (14:52):
You got to think of it this way, especially in sales
.
But anything he goes, you're ona commission.
You might just take it acommission out of your pocket,
but you've changed somebody'slife.
And what is he going to do?
He's going to come and ask youfor more.
Now you get promoted, maybe youget an increase in pay, maybe
the universe gets you a betterjob, who knows?
(15:13):
Again, we don't know that, buthe came back to me six weeks
later and goes man, I have bestfriends.
Now we're going out getting adrink once a week, because what
I did so see, that's building arelationship.
It's not always, it's notalways transact.
You transform them.
Are you getting a transaction?
No, but you're doing well, itgoes.
(15:33):
Oh my God, it's funny.
My commissioners have grown.
Mr Universe has talked to you.
You get people coming to you,knocking on your door that you
ever thought would.
Speaker 1 (15:42):
I love that.
And you mentioned another guest, colonel Oakland, who I know
him, a very nice guy.
I've interviewed him on thepodcast in season three or four,
I believe.
But again, these are people whoare of service and this is who
you attract, this is whogravitates naturally towards you
(16:02):
, which this is another reasonwhy the list goes on, why I love
what you do and how you showoff other people.
I want to speak into brieflylegacy this is a huge word.
It's a macro vision of whatpeople want.
So my question to you there,steve, is what do you truly want
, not just for yourself, butwhat do you want to be?
Speaker 2 (16:27):
remembered for I want people to go.
Steve Ramona served and broughtme value, little or big.
I want people to see thatlegacy and they learn from that
legacy to do it themselves.
I believe legacy mentors,educates and grows other people.
Teddy Roosevelt, mentor taughtpeople stuff.
(16:54):
Martin Luther King we just hadMLK Day.
What did he do?
What's his legacy?
It's still going on today.
He's still teaching peopletoday.
Here's the thing about legacythat my business partner has
become.
A great friend, max told me onone of my podcasts.
He said, steve, I look atlegacy this way and he's been a
CEO eight times, so he's won alot of companies.
He's done it all.
(17:14):
He said have you ever watched afilm?
I said, yeah, he goes well.
At the end, you've got yourcredits right.
It's the actors, where it'slocated, what you think about,
steve, an audience.
Think about this.
What are your credits going tolook like when they come to your
memorial?
It's going to be big, small.
(17:35):
What's it going to say?
And what are they going toassociate you with?
And I think about that a lotwhen I'm meeting and working and
serving people.
What are my credits in my moviegoing to look like at the end?
Speaker 1 (17:46):
I love that and I would.
I just look down because I'mlike what are my crepes going to
look like?
And that's why I have thislittle white Hold.
On a minute it happens.
People are like oh wow, yeah,steve, if people want to get a
hold of you, if they want tocome up here on your podcast,
where do you want them to go to?
I know you've got LinkedIn andthe links will be below.
Where else?
Speaker 2 (18:13):
Where do you want them to connect with you?
You can email me, steve r 1961at gmailcom.
Mention your podcast that yousaw me on here or heard me on
here and I do businessmentoringa couple times a month.
I do the podcast.
If you want to start a podcast,have a podcast, steve ramona on
linkedin.
I'm there all the time we canconnect.
I love to connect with peopleand again bringing them value
and do things to help them grow.
Answer any questions you mighthave.
Speaker 1 (18:34):
Thank you very much for your time, your energy and
your love, as always, serve, andnot just serve people, but
serve the world and make it alittle bit better each day at a
time.
So thank you very much for yourtime.
You're very welcome.
Speaker 2 (18:48):
You blessed me by being a guest.
Speaker 1 (18:51):
You served me me and I appreciate that.
Thank you, the pleasure is mine, it's the honor is mine.
I will assure you my audience.
Thank you very much joining us.
Thank you, steve.
If you are listening to thisand you could take one bold
action away from this today,what would it be?
Write down, send it into us.
I'll pass the message on tosteve.
And I've got a question for you, a question that I heard today
(19:13):
from a mentor of mine.
If you were in a situationwhere you wanted the world to
remember you, by what is it youtruly want for yourself Not to
serve others, others, but foryourself but that one thing
changed the components and theworld incrementally, just by
(19:37):
that one showing up of you asthat person.
What is it you truly want to beunder that for myself?
Thank you very much, steve.
You're awesome.
Share, subscribe and rememberwe'll be back next week with
another episode of rice ministrypodcast and I'll see you very
(19:58):
soon.
Thank you very much.
ladies and gentlemen, welcome back for part two.
I'm here with steve ramona andthis is rice from the ashes
podcast burnout to brilliance.
In the first part of this wespoke steve about his journey
coming from the depths of a.
Remind me now because I'veforgotten, because we spoke
health club, the health clubinto successful businesses
(00:25):
helping other people.
I want to dive into theweaknesses that you've come
across within yourself andthings you've always had to work
on but ultimately come out theother side with.
We're all human beings and weall have this perception that
we're less than something weperceive to be as imposter
syndrome.
(00:45):
How has imposter syndromeshowed up for you, not just in
the people you've interviewed,but in yourself as well?
Speaker 2 (00:52):
Thank you.
I've been on hundreds of shows.
This is the greatest questionI've ever been asked, because we
have to be humble andtransparent.
And one of the biggest thingswas I earned, as I told you all
at 18, how to serve.
One of the biggest things was Iearned as I told you all at 18,
how to serve.
But what I didn't know until Imet this multimillionaire who
serves and made millions serve.
I'm like oh, what's your secretsauce?
(01:13):
So I told him hey, I'd give you12 referrals, five or whatever
that is.
Give you value.
And then you would ask me howcan I help?
And I literally put my hand up.
This is video.
I put my hand up in the screenlike no, I'm good.
First, that's the stop sign.
He says you're screwing it up.
I'm like I just met this guy,wait a minute.
But then he says let me explainwhy and this is a big tip for
(01:34):
everybody.
He says Steve, you give peoplethe.
He called them gifts.
That's where I got that word.
You just gave me three gifts.
Let's say and you?
I asked you because I'm soexcited, I'm so thankful to help
me.
When you say no, you turnyourself into an a-hole, into a
taker.
I said, okay, tony, explainthat he goes.
(01:55):
They're not going to walk awaythinking we're an a-hole.
They're going to be happy forthe gifts but their subconscious
is going this ain't good.
That's what controls us.
So people are just not thinkingabout you afterwards I've got
to get all these gifts.
And we don't think about itconsciously.
It's the subconscious.
And I'll tell you what bass.
Once I, the next day, somebodyasked me.
(02:16):
I said I need help with this.
I got 14 referrals from fivepeople because I asked, and I
now get three to five referralsdaily.
I look at my calendar or myemail.
I've got two referrals rightnow because I asked for them.
And when you open the door wewere just talking about in the
break, about how you opened thatdoor, so magically you can ask
(02:39):
Universe, lord, god, whateveryou want to call it doesn't want
us not to ask.
If you're doing good, receivegood back.
It's a reciprocal thing, law ofreciprocity.
But you have to take that stepto ask.
But I'm going to take it evendeeper, and this is a big step.
I developed this principlecalled the ASLA principle,
a-s-l-a.
Ask, shut up, listen, ask, shutup, listen, ask.
(03:07):
Now people tell me all the time.
They smile and you smile andthank you, baz.
They go shut up and listen.
I'm saying no, they're not.
Let's think about those twoactions.
Let's look at a Zoom room foryour business or a networking
group, whatever, and there's 10people there.
Two people's screens are blackor it's just their picture.
They're not live, they've shutup.
They literally can't hear them.
(03:28):
Or people muted They've shut up, but if they walk away, they
answer the door, go to thebathroom, get a drink.
I'm not saying those are badthings, but let's take that
action.
Are they really listening?
I'm in my office, I walk to thefront door.
I can't hear what's going on,so I'm not listening.
So I can't serve people unlessI shut up and listen and learn
(03:51):
what that person needs, whatvalues there.
And then the most importantthing was Tony ad, it was the
ask.
So I hear as you need this andthis, I've got a couple of
people.
I think that can help you.
By the way, what are otherchallenges you have?
So you bring them, serve them,ask more questions, serve them,
ask more questions.
Now you've built this servingcake that's full of beautiful
(04:14):
chocolate with a cherry on top.
That guess what?
Most of the time, people ask meGod, this has been so great,
steve, how can I support you?
Here's a great story.
So I was asked to mentor.
A bartender Guy was a guest onmy podcast.
He said he wants to start abusiness.
I'm super pumped.
I love when young people wantto start a business, because
(04:35):
it's really a great opportunity.
Again, I wish I was 24, becauseme and you would be blown, but
that's a side note.
So I met with him and justbrought him so much value and
opened my email and text to goreach out anytime.
His next question was how can Isupport you, steve?
This has been fabulous.
I'm looking for a guest.
(04:55):
I want a rock star, a businessperson that has influenced
Interesting.
I know the vice president ofGoogle.
That's huge.
I'm going to back up a littlebit.
This is a bartender.
Did I know the vice presidentof Google?
That's huge.
I'm going to back up a littlebit.
This is a bartender.
Did I know he knew the vicepresident of Google?
Hell, no, we never thought that.
But because I asked, he's notbeen on my podcast, but we're
(05:17):
still working on it.
I've had billionaires come on mypodcast because I asked my
guest hey, so-and-so, I'd loveit.
An hour later I did an emailintroduction and two days later
they're on my podcast.
Because I asked again Ask, shutup, listen, ask.
I listened that he had a greatForbes rally.
I'll put it out there.
She's a multi-billionaire.
I know her yet.
Yeah, of course, and a lot ofpeople have heard that name.
(05:41):
She was on my podcast podcast.
Now I love podcasting becauseand I know you do too, because
anything else you wouldn't havemet with me but because I was
able to get her message out, itwas good.
So that ass shut up, listen,ass principle it works so well.
Anybody can do it, aneight-year-old kid to a 95 year
old person.
Ass shut up and listen.
That works for your life andyour business.
Speaker 1 (06:04):
Talking to Forbes.
Shout out to her.
She's actually appearing on thepodcast as well.
I've known her for three orfour years and I've been trying
to get her an interview with her.
I spoke to her years ago, soshout out to Dr Forbes, we're
already there.
Yeah, he's an awesome humanbeing and again an example of
service and helping others Trulyan inspiration.
And again another example ofservice and helping others
Tridio and inspiration.
(06:25):
When we look at the aspects ofstrategic and tactical questions
, you spoke about this brieflybefore, which I didn't prompt.
It's just leading into the nextquestion.
You mentioned something aboutthe structure you've created.
Is there anything elsetactical-wise you do to serve
(06:47):
other people in order to bringabout reciprocity, not just for
yourself, but for themselves aswell?
Speaker 2 (06:54):
I have questions set up, same questions what are your
challenges?
What's your goals?
How long have you been inbusiness?
Let's use those three.
There's three questions you canask.
It will lead to conversations,to paths you never thought would
lead to, because as they talkand you learn something, you go.
Oh, you just mentioned a word.
You need to meet Frank becausehe's a great and now you're
serving like crazy.
(07:14):
That serving machine is goingout there.
Here's another tip, and this isstrategic in person or virtually
, look people in the eye, don.
In person or virtually, lookpeople in the eye.
Don't go the eye over video butdon't turn around and go.
I got a great referral for you.
I got this great referral foryou.
You don't have to yell like Ido I'm a little louder than most
but look people in the eye, saytheir name and, if you forgot
(07:37):
their name, say what was yourname again Baz.
Hey, baz, here's a great thing.
Practice this, and I love yourcall to actions to your audience
.
I'm going to give them onetoday.
Go out to a restaurant, grocerystore and when you're working to
check out or pay your bill orwork with the wait, whatever
that may be use their name threeto four times, debbie.
Thank you for the water, debbieman, this food was fantastic.
(08:00):
Hey, debbie, how's your familydoing?
You have kids, right.
Hey, debbie, how's your familydoing?
You have kids right.
Your whole, I won't sayopportunity, but that whole
event will completely changeAgain.
I'm going back.
People want to be seen,especially a clerk at a grocery
store, the guy at the car washhey, fernando, thank you, that
(08:23):
was a great wash.
Yeah, the audience, you couldjust say, hey, that was a great
wash and that's okay.
But when you pinpoint and use aname, it changes the whole
dynamic.
Yeah, yeah.
Speaker 1 (08:32):
Yeah, that's such a component and I love what you
speak into there.
Two reasons One, on apsychological level.
You're making it personal.
If it's on a podcast or a videocall, hi Joseph, can you just
please turn your camera on?
And it's the delivery.
(08:53):
Turn your cameras on isdifferent.
Hi Joseph, talking to youdirectly, can you just turn your
camera on please?
It's a different deliveryPsychologically.
You're not just calling themout and it's not in a nasty way
or derogatory way, you're beingpolite about it.
So using the name of whatyou've just said is not just
powerful on a collective sociallevel, but an internal
(09:17):
psychological level, which Ilove that advice.
Thank you very much for that,steve.
Speaker 2 (09:23):
You mentioned.
Please, I can only add one morestrategic tip, because what
I've done over the last 200months 200 managers at
restaurants that I've talked toI'm going to write a book called
how to Be a Good Customer Notcustomer service.
But the other side.
We heard the people screamingyeah, and I do this all the time
.
I did a couple of weeks with meand my wife were out to dinner
(09:45):
and I grabbed the waiterwaitress said can you grab your
manager?
We know what happens right awaySomething bad, oh my God.
And you can see them talking,going.
It's stern.
You can tell the manager likeso they come walking over.
Okay, um, sir, how can I be?
Hey, what's your name?
Hey, trisha, steve, nice tomeet you, which was unbelievable
.
(10:06):
If I had a restaurant, I'd tryto hire her away from that.
Good, she'll water her.
She was conversating all thatand the lady was literally
shaking.
It really was emotional to herand it doesn't happen all the
time, but once in a while and Igo, trish, how often do you hear
that?
She goes?
Like did hear it duringChristmas Eve, but maybe once a
(10:27):
month.
I talked to a manager that'sbeen there 20 years not this
restaurant, another one lastyear.
He's heard it once a year,consistently for 20 years.
Once a year hey, your staff hasdone a good job.
You want to be a better servant?
Go out and tell your servers,tell the people that are at the
(10:48):
front lines that they're doing agood job, and tell their
supervisor and manager, becausepeople aren't doing it.
That's a great way to serve andmanage.
Because people aren't doing it.
Speaker 1 (10:57):
That's a great way to serve and it also has another
component as well, which I love.
What you mentioned there, it'sacknowledgement, it's human
acknowledgement and in theservice-based world that you see
in Vegas and other places, anyrestaurant they're not told,
they're just trapped like piecesof meat.
I was having a conversationwith somebody the other day, a
(11:20):
very good friend of mine, hername is her name is lizzie swain
, friend of mine, peter swain'swife, and she was saying that
they stopped calling their staffvas.
They stopped calling them vasbecause VA, a virtual assistant,
is looked down on.
So in their company theyadopted this concept and I love
(11:41):
what this is speaking into.
They treat them as human beingsand this is the expectation.
This is what with the standardwe're working at.
If you do it wrong, we willtell you and we will course
correct it.
We don't work with everybody,but we're here to help and
praise you.
If you do it wrong, we willtell you and we will course
correct it.
We don't work with everybody,but we're here to help and
(12:02):
praise you, and they doproactively all of the time, but
equally, when they miss it,they're like you missed up.
This is how you did, this iswhat happened.
This is what we want you to do,but they're coaching and
elevating their workforce andthey don't treat them like
pieces of meat or a waitress,like discarding them because
they messed up at an order.
Whatever the situation is andto your point, steve, you're
(12:25):
treating them again like humanbeings.
You're serving them where thelevel of respect is that they
actually deserve.
So they elevate themselves andthey do more for the company,
which is what I love.
Thank you for sharing that well.
You're very welcome.
Leadership and spirituality youmentioned something earlier
(12:46):
about spirituality and theenergy component to it.
How has that played a role inyour journey?
Speaker 2 (12:54):
you look at every leader, that's a really good
leader, a servant leader, a boldleader, a strong leader is they
served.
And one of my guests, oaklandMcCullough, who's a lieutenant
general in the Army I believe Imight be wrong, but a shout out
to Oakland Oak, I call him.
He's a great guy.
(13:14):
He had a greatest phrase forleadership Somebody comes up to
you and says I'm a leader.
You ask one question who areyou mentoring today?
Not who you drilling, who youyelling at, who you screaming at
, who you being negative to.
Who are you mentoring, helpingthem learn and educate, if they
(13:35):
tell you nobody at this timeyou're not a leader.
Once you start mentoring,you'll become that leader and
then they'll follow you.
One of the reasons I do mypodcast workshop I want to
mentor.
I want to be a leader.
I've got value that I can bringout of doing it.
Can everybody be a leader orshould be a leader?
No, we all lead in certaincapacities.
(13:55):
We lead our animals.
I love dogs.
I teach my dog not to pee inthe house.
Go outside.
You're leading, You'rementoring your dog.
We get to that very level Ifyou think of it that way and
make sure you're serving.
And it's about them, not aboutyou, because I believe every
coach and every leader, whentheir students, customer,
(14:17):
whatever you want to call themgets accolades, you should be
standing right there with themand clapping with them and be
proud, not being oh my God, thisguy's passing me up Happens in
corporate all the time and itreally drives me crazy.
A sales team I work with agroup about two years ago and
one of the guys he's like how doI be a better sales guy, serve
(14:37):
your compadres, fellowsalespeople.
Well, how I said if you'rehearing him on a sales call and
you hear something you couldbring value to, you know what
I'm saying.
When he's done hey, I heard yousay this here.
Let me give you a tip what youcan do next time.
Speaker 1 (14:51):
Yeah.
Speaker 2 (14:52):
You got to think of it this way, especially in sales
.
But anything he goes, you're ona commission.
You might just take it acommission out of your pocket,
but you've changed somebody'slife.
And what is he going to do?
He's going to come and ask youfor more.
Now you get promoted, maybe youget an increase in pay, maybe
the universe gets you a betterjob, who knows?
(15:13):
Again, we don't know that, buthe came back to me six weeks
later and goes man, I have bestfriends.
Now we're going out getting adrink once a week, because what
I did so see, that's building arelationship.
It's not always, it's notalways transact.
You transform them.
Are you getting a transaction?
No, but you're doing well, itgoes.
(15:33):
Oh my God, it's funny.
My commissioners have grown.
Mr Universe has talked to you.
You get people coming to you,knocking on your door that you
ever thought would.
Speaker 1 (15:42):
I love that.
And you mentioned another guest, colonel Oakland, who I know
him, a very nice guy.
I've interviewed him on thepodcast in season three or four,
I believe.
But again, these are people whoare of service and this is who
you attract, this is whogravitates naturally towards you
(16:02):
, which this is another reasonwhy the list goes on, why I love
what you do and how you showoff other people.
I want to speak into brieflylegacy this is a huge word.
It's a macro vision of whatpeople want.
So my question to you there,steve, is what do you truly want
, not just for yourself, butwhat do you want to be?
Speaker 2 (16:27):
remembered for I want people to go.
Steve Ramona served and broughtme value, little or big.
I want people to see thatlegacy and they learn from that
legacy to do it themselves.
I believe legacy mentors,educates and grows other people.
Teddy Roosevelt, mentor taughtpeople stuff.
(16:54):
Martin Luther King we just hadMLK Day.
What did he do?
What's his legacy?
It's still going on today.
He's still teaching peopletoday.
Here's the thing about legacythat my business partner has
become.
A great friend, max told me onone of my podcasts.
He said, steve, I look atlegacy this way and he's been a
CEO eight times, so he's won alot of companies.
He's done it all.
(17:14):
He said have you ever watched afilm?
I said, yeah, he goes well.
At the end, you've got yourcredits right.
It's the actors, where it'slocated, what you think about,
steve, an audience.
Think about this.
What are your credits going tolook like when they come to your
memorial?
It's going to be big, small.
(17:35):
What's it going to say?
And what are they going toassociate you with?
And I think about that a lotwhen I'm meeting and working and
serving people.
What are my credits in my moviegoing to look like at the end?
Speaker 1 (17:46):
I love that and I would.
I just look down because I'mlike what are my crepes going to
look like?
And that's why I have thislittle white Hold.
On a minute it happens.
People are like oh wow, yeah,steve, if people want to get a
hold of you, if they want tocome up here on your podcast,
where do you want them to go to?
I know you've got LinkedIn andthe links will be below.
Where else?
Speaker 2 (18:13):
Where do you want them to connect with you?
You can email me, steve r 1961at gmailcom.
Mention your podcast that yousaw me on here or heard me on
here and I do businessmentoringa couple times a month.
I do the podcast.
If you want to start a podcast,have a podcast, steve ramona on
linkedin.
I'm there all the time we canconnect.
I love to connect with peopleand again bringing them value
and do things to help them grow.
Answer any questions you mighthave.
Speaker 1 (18:34):
Thank you very much for your time, your energy and
your love, as always, serve, andnot just serve people, but
serve the world and make it alittle bit better each day at a
time.
So thank you very much for yourtime.
You're very welcome.
Speaker 2 (18:48):
You blessed me by being a guest.
Speaker 1 (18:51):
You served me me and I appreciate that.
Thank you, the pleasure is mine, it's the honor is mine.
I will assure you my audience.
Thank you very much joining us.
Thank you, steve.
If you are listening to thisand you could take one bold
action away from this today,what would it be?
Write down, send it into us.
I'll pass the message on tosteve.
And I've got a question for you, a question that I heard today
(19:13):
from a mentor of mine.
If you were in a situationwhere you wanted the world to
remember you, by what is it youtruly want for yourself Not to
serve others, others, but foryourself but that one thing
changed the components and theworld incrementally, just by
(19:37):
that one showing up of you asthat person.
What is it you truly want to beunder that for myself?
Thank you very much, steve.
You're awesome.
Share, subscribe and rememberwe'll be back next week with
another episode of rice ministrypodcast and I'll see you very
(19:58):
soon.
Thank you very much.
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