April 15, 2024 • 40 mins
Unlock the enigma of LinkedIn's untapped potential with the LinkedIn wizard himself, Allan Fine. My enlightening sit-down with Allan takes you through his captivating transformation from a traditional marketer to a maestro of professional networking. This isn't just a tale of success; it's a blueprint for turning LinkedIn into your personal lead-generating powerhouse. Alan decodes the mysteries of the platform, demonstrating how to transcend the noise and connect authentically with the high-caliber professionals populating LinkedIn's vast landscape.
Strap in as we navigate the intricacies of LinkedIn etiquette and strategy. Allan, drawing from a well of experience, lays out a masterclass in profile optimization and strategic engagement. Learn how not to sell but to serve, and watch as opportunities multiply. We probe into the essential consistency in content creation and the art of giving value to gain trust. Get inspired by Allan's dedication to his craft, rooted deeply in family values and an unwavering work ethic that shapes his every move.
Finally, brace yourself for a candid exploration of resilience in the face of adversity. Allan and I delve into not just surviving but thriving through economic downturns and business challenges. You'll hear stirring accounts of how setbacks can become setups for spectacular comebacks. Whether it's steering through a recession or launching the much-loved Pug Fest amidst business tumult, Allan's journey embodies the relentless spirit of entrepreneurship. This episode isn't just a podcast; it's a trove of wisdom for anyone determined to carve their path in the business world with resilience and resolve.
Friends, our time together is coming to a close. Before we part ways, I sincerely thank you for joining me on this thought-provoking journey. I aim to provide perspectives and insights that spark self-reflection and positive change.
If any concepts we explored resonated with you, I kindly request that you share this episode with someone who may benefit from its message. And please, reach out anytime - I’m always eager to hear your biggest aspirations, pressing struggles, and lessons learned.
My door is open at my Denver office and digitally via my website. If you want to go deeper and transform confusion into clarity on your quest for purpose, visit ceoimpactzone.com and schedule a coaching session.
This is Baz Porter signing off with immense gratitude. Stay bold, stay faithful, and know that you always have an empathetic ear and wise mind in your corner. Until next time!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Good afternoon, good day everybody, wherever you're
from, whenever you're listening,I want to welcome you again to
another episode of Rise in theAshes.
I'm your host, bass Porter, andtoday I have a special guest
with me.
He's a LinkedIn wizard and he'sbeen in the industry for a few
decades, to say the least.
He's inspired so many leadersand changed their lives and also
(00:22):
their businesses, and, withoutfurther ado, I'd like to
introduce the LinkedIn wizard,alan Fine.
Alan Fine, please say hello tothe world.
Who are you, hello world, andwhat are your passions?
What do you love doing?
Speaker 2 (00:37):
Oh, I love my job for one thing, I love working out,
love my family and, yeah, justliving life, trying to be the
best person I possibly can.
And thank you for having mehere today.
I really appreciate that.
Speaker 1 (00:50):
It's a privilege to have people at yourself.
You've inspired so many peoplein the industries, and I love
these podcasts because what itallows me to do is have
conversations with people whohave not just done it but also
grown their businesses, growntheir lives to suit what they do
, and also follow their passions.
Speaker 2 (01:11):
Yeah, for sure.
Speaker 1 (01:12):
Okay, can you tell me a mind blowing career story
that led you to what you'redoing today?
Speaker 2 (01:18):
Oh, wow, a mind blowing career story.
Back in, was it what?
14 years ago, 2010?
Or 2009?
I was doing my business before,which was internet marketing
and website design, and all of asudden, a buddy of mine said
hey, al, you should probablycheck out this LinkedIn thing.
It's really cool, actually.
(01:39):
That was back in 2006, actually.
And he said check out theLinkedIn thing.
I went on it, okay, but themore I went into it I thought,
wow, this is going to be huge,absolutely massive.
You know, with the rise ofFacebook at the time and knowing
that LinkedIn is not Facebook,it's not X, it's not something
else, not TikTok people go onthere.
(02:00):
And I think LinkedIn is reallydifferent in how it changed my
life back then, back in 2010,even though I had been on the
platform for a couple of years Idon't know if I was too much
with it at all, but then I hadstarted having clients who were
asking me, also back in 2009,about LinkedIn and I thought I
should really put some money andeffort and time into this.
(02:21):
And, sure enough, the second Idid, my business totally blew up
.
People were coming to me left,right and center.
I couldn't hide in the volume.
Even I had to turn people away,which was actually really nice
because and how to say it nicelywe've all worked with Dickhead
out there in the world and whatthis has done for me is given me
the choice of who I work with,and that has been so valuable,
(02:44):
so wonderful.
I get to work with great peopleand if I talk to them on the
Zoom call beforehand and I don'tget the right sense of them, I
might say something or dosomething that's weird.
And then I get to say, okay,you know what?
I don't think I can help you.
I'd love to help you, but Ihave a great day, take care of
yourself and buy and then findthe people who are great to work
with, because we've all hadamazing clients who pay us our
(03:07):
price.
They don't complain too muchand we feel obligated like I
feel obligated, obviously, towork better.
We're backwards from my clients, but we feel really obligated
to work with them and do as muchfor them as possible.
And the way it changed my lifeand the master story is that
basically took over my wholebusiness.
I stopped doing website design,I stopped doing all my other
(03:28):
internet marketing stuff and Iwas concentrating on LinkedIn
and the amazing tidbit andtakeaway from this is LinkedIn
has provided me with all myleads for the last 14 years 14
and a half years now and that'spretty amazing, considering I
was spending probably between$2,000 and $3,000 every single
(03:49):
month on Facebook ads, googleAdWords and then also SEO.
Anybody who's done SEO therewill realize how much money they
put into it in time withgetting your site done properly
and then doing backlinks anddoing other things, google Maps
and then all of a sudden, googlewould change the algorithm like
20 times one month and you'vegone from page one to page five
(04:10):
or page six, which no one reallylooks at at all.
So I think the way LinkedIn hasimpacted me and the big
takeaway from it is it totallychanged my life and my business.
And in 2024, I want to keep onspreading the word because in I
think it was October or Novemberlast year, linkedin cracked a
billion and that's really,really significant, because the
(04:30):
old saying the money's in thelist.
Linkedin has a list.
All you got to do is figure outhow to tap into it.
But I'm just amazed in 2024that more businesses.
I think that set out of over abillion people only about 20 to
30 million people in the wholeworld are really using it a lot
like using it properly.
That's a lot of people, but Ithink that leaves a lot of
(04:52):
people out there with theopportunity to start using this
platform in the proper way formarketing, lead generation,
building your audience and alsooffering service.
You got to lead with value,right?
People who are having on thefence about it, thinking about
it.
Should I do LinkedIn?
I've heard about LinkedIn.
I'm on Facebook, I do TikTok, Ido Instagram, I do all the
(05:13):
other things.
You should really start puttinga lot of effort, money and time
into LinkedIn, because thepeople there not only have a
higher overall median income perperson.
I think the average LinkedInearner person on LinkedIn earns
over 80k a year, as that was Ithink I saw and you know that's
(05:36):
amazing because I think theirFacebook is like 30,000.
The people on LinkedIn theyhave the money and the time,
they're out there, they'reserious, they're business people
and, once again, that's thewhole thing about LinkedIn.
It's all business people, right?
Business people working withbusiness people and another
crazy stuff another platformslike Telegram or Facebook or
(05:57):
other things.
So, yeah, that was a bigdifference in my life.
Speaker 1 (06:01):
What you said there was 100% correct.
There are only people on theLinkedIn.
99% of them are there to dobusiness.
You cut out all the BS and thenoise because of the elevated
status of what they're doing inthe world, how they show up and
also, I think LinkedIn doesn'treally tolerate that bullshit
(06:23):
and if you are using theplatform as a weapon, they just
boot you off.
Speaker 2 (06:28):
They don't miss a batch, they just go on and if
you don't use the platform as aweapon, it doesn't make a
mistake.
Sometimes they boot you off.
I actually started funny.
I started a get out of LinkedInjail service, which I probably
have helped.
Probably over 100 people nowget their profiles back on
LinkedIn because they didsomething stupid, nothing
(06:48):
malicious at all.
I asked people for detailedinformation about what they did
beforehand and what LinkedIn hassent them and a lot of times,
the stupid things like allowinga VA like the Philippines or
India to go on your account,which is a big no on LinkedIn.
So if you have a VA or you havesomeone who works with you
who's not in your office, evensomeone in your office working
(07:09):
with you, not a problem at all,because the IP address will be
the same and that's whatLinkedIn is looking for.
That's what the robot fromLinkedIn, the algorithm, is
looking for.
Who's logging in?
Where are they?
Speaker 1 (07:19):
Yeah, and also, if you're going to do that, note to
self, use VPN and get a normalone.
Speaker 2 (07:26):
Yeah, a VPN, yeah, if you're using.
If you're not the person not inyour area, definitely use a VPN
.
But the problem with VPN,though, is so many VPN services
out there don't have the righttargeting.
I have never seen a VA or IPthing that you can buy to use
that to my city, youngman,calgary, canada, and I see
(07:46):
usually Toronto or Vancouver,but finding a different IP
address server that is so hardin your city.
Speaker 1 (07:53):
The best one I found as people listening was actually
Nord, and that provided.
Nord really yeah, that's theone I found that worked well for
me in that, in this desire ofwhat you're saying right now,
right, I don't know if it's thebest one out there.
I'm not.
I don't have it.
Speaker 2 (08:10):
Yeah, there's so many out there now, right, yeah, but
that's what I found.
Speaker 1 (08:14):
Certainly for me and my services and what I needed.
Speaker 2 (08:18):
Yeah, but that's not enough anymore, right?
That's not just doing thatthing.
You got to watch out what youpost also.
Yeah, you post something crazyabout something on the US
election.
Yeah, about who?
Yeah, he will not be named.
Yeah, yeah, yeah, you can alsoget kicked off LinkedIn, so it's
very important.
The two things I recommend tomy clients when they go on
LinkedIn as far as their contentmarketing goes don't talk about
(08:41):
religion, don't talk aboutpolitics those are the two
things that'll get kicked offpretty fast on LinkedIn.
Speaker 1 (08:46):
Yeah, no, I completely agree with that.
So when they decided you'recoming in the formation of it,
what made it so unique?
What made it you, as she saidearlier that you really loved
what you did?
It was a passion of yours.
Yeah, why is your company?
Speaker 2 (09:02):
so unique?
Number one because I'm drivingthe force behind it.
So that's really a bigdifference.
Having done this now for I'vebeen on LinkedIn.
I've been on LinkedIn 2006.
They started in 2003.
And also I've been in internetmarketing for over 25 years and
website design and contentmarketing, those kind of things
I think it was different aboutmy company and different about
(09:23):
me that no one else does thethings I do.
Out there is innovation, likemy whole thing on LinkedIn is
within following the rules onLinkedIn and being reasonable
and those kinds of things.
My number one question to myselfis what can I do for myself or
my client differently thatnobody else in that industry is
(09:44):
doing on LinkedIn for thatperson?
And when do some research?
Go on to lawyers or go on toprofessional accountants or even
professional consultants, aprofessional business consultant
.
They go on to their profilesand you can go on to that and
put on business consultant onLinkedIn on the search box on
the top left hand side and youjust right click on open link.
(10:06):
Do tab to all the people whosee on page one.
You're amazed how many peoplehave like just not great
profiles no cover, banner, badpicture, headshot.
What do you call it marketingconsultant or management
consultant or businessconsultant on their profile, or
CEO of my company.
It's like the Wild West, Ithink, where the landscape is
(10:30):
still open, even what is it 21years later?
And, by the way, another bigstat is Microsoft bought
LinkedIn in 2013 for $26 billion.
Imagine working in a company andall of a sudden, someone comes
along later on and says I wantto buy you, and they want to buy
you for $26 billion.
(10:50):
Like what a payout that is,what a testament to the work
you've done.
The whole thing, linkedin andme is what can I do differently?
What can I do differently?
And also how can I help myclients achieve their goals and
really start to understand whatthe driving forces on social
media are nowadays?
Or people are looking forwhat's going to grow in your
(11:13):
audience.
People want to see people.
I think that the word for 2024on LinkedIn is authenticity.
Don't just post those postswhere you're trying to pitch
your services or sell somebodysomething.
Try to be authentic.
Try to tell people your story.
People want to see stories onLinkedIn.
And also, I think the threethings people want to see on
(11:34):
LinkedIn is educational posts orvideos on how to do something,
how to solve a problem orsomething that's really close to
you, like I did.
I've done videos on how I tookmy camera down to my gym and my
basement, how exercise is soimportant for entrepreneurs to
do, to work out on a regularbasis, so I got a really sweet
(11:57):
gym set up there and some of mybest posts that have had the
most engagement are how, whileworking out, so important how I
broke my leg in October of 2020.
I broke my leg, slipped mydriveway because there was ice
on there and I wiped out.
I got my ass.
Didn't realize my leg wasbroken.
(12:18):
For three and a half months Iworked out on it.
I did my treadmill on it.
Nothing hurt and I'll sendabout three months later.
I think it still hurts downthere.
Maybe she got checked out.
My wife kept telling me guys,listen to your wives, they know
what they're talking about.
I, lo and behold, my smallerbone, the fibula, was broken and
, yeah, it took me a month torecover.
Afterwards Did a video on howimportant family is to people.
(12:42):
Right, when you break your legor something else happens to you
, how important family is, yeah.
Speaker 1 (12:48):
I agree.
Speaker 2 (12:49):
Those are the things that really really drive
engagement.
Speaker 1 (12:51):
Yeah, I love that and this is great advice, because
people who would now just signout and LinkedIn oh no, it's
scary.
What would you suggest to thesepeople who are breaking out to
LinkedIn?
They discovered this platform.
Yes, there is opportunity on it.
Like you said, education in theright framework is great.
What would you suggest to thesepeople to really write home in
(13:12):
on their messaging?
Speaker 2 (13:15):
Yeah, first ask yourself this question If
someone was approaching me onLinkedIn, what would I want them
to say to me to make me book ameeting?
Don't just think about thosemessages on LinkedIn where
someone's trying to pitch you inthe invitation, like the
connection message or the second.
You click on that acceptancebutton and they're trying to
pitch you right away.
(13:35):
Don't do that.
No one.
This is a big takeaway, bigstatement.
No one wants to be sold onLinkedIn.
They want to be helped out.
So find some way to be ofservice, find someone to help
people and then at some point intime in life like I won't fix
my car engine, I won't fix myown furnace unless it's popping
(13:58):
a new fuse in there or somethingAt some point in time you've
got to think about maybe Ishould hire somebody and put a
little bit of money into it anddo things like a profile
makeover package from somebody.
Or if you're really seriousabout LinkedIn and I tell my
clients, on average you'regetting five to 15 leads a week
after 30 days spend some decentmoney on LinkedIn.
(14:19):
I've seen people on LinkedIncharging four or five grand a
month.
I've seen people charging 500bucks a month and you've got to
find some, I think, some happymedium along the way there.
Most people most smallbusinesses or even medium-sized
companies they want to spendfour or five grand a month, but
they will spend anywhere between$1,000 to $2,000 a month.
I think that's a sweet pointfor people on LinkedIn to
(14:42):
realize.
If you're charging services orpeople will pay for your
services.
Yeah, and those are the thingsthat people should know At some
point in time, do I hire anexpert to help me out, to get me
there much, much faster?
If you hire somebody, they willtake you years later than
figuring things out yourselflike really years, and you've
(15:05):
got to think about what is thattime and energy and effort
working for me to possibly getmy profile If I did by doing
something wrong.
I've also heard people who havetold me I am getting people,
except for my connection request, but after they accept my
connection request, pick it.
No, reply back.
I message them again.
No reply back.
I message them again and theytell me to f off.
(15:27):
Right, so you've got to thinkabout your messaging.
Your messaging can be asking,leaving questions, trying to
offer support.
Give away as much free stuff onLinkedIn Like I give away so
much free stuff on LinkedIn.
I have a webinar that happensevery month and I had one on
Wednesday.
We had 40 people there.
I got about six, seven clientson the deal and just give away
(15:49):
as much free information.
People go on LinkedIn they callit the credibility hump and look
at your profile.
The three things you're lookingat on LinkedIn is your profile,
your company page and then yourwebsite.
It's like going to somebodywho's trying to sell your
services and they go yeah, noproblem, what's your website
address?
And you're going I don't haveone, right, what do you do?
(16:12):
It's like, what do you mean?
You don't have one, unlessyou're Tony Robbins, a rock star
already in the industry.
People are looking for thethings that will make them feel
safe.
Yeah, recommendations are alsovery important.
You've lost one in your go tothe bottom of the profile and
see recommendations.
I'm up to 100 and you're 43 now.
Myself, I want to bowl peopleover with how much social proof
(16:37):
that I'm the right guy, becauseI really do.
I care.
I care about people, I careabout people's results, I care
about people's lives.
I'm a father, I'm a husband,and people want to know they're
safe before they hire you.
Speaker 1 (16:51):
Yeah, of course.
Yeah, yeah, I love that andthat's great advice for anybody
going into this.
And they're like holy crap,what's?
Speaker 2 (16:57):
the way to go.
Now.
This is also yeah.
What's first, second, third,fourth, I have no idea.
That's where a professional canhelp you.
Yeah.
Speaker 1 (17:04):
Who did you, who was your role model, with doing what
you're doing today?
Was there anybody that reallystood out in your life that you
aspire not necessarily to be,but at your user standard.
Speaker 2 (17:15):
My biggest inspiration, I think, in
business was my dad.
Okay, he passed away in Marchof last year and he was always
thank you.
I always thought to him.
He had an amazing work ethic.
He worked like a dog.
I remember him being up tilltwo o'clock in the morning.
Sometimes Dad go to sleepalready working.
He left after legacy and, yeah,I just a matter of those people
(17:37):
who inspire me.
Mom inspires me, my wifeinspires me, my kids inspire me.
As far as any business peoplein LinkedIn not really.
I've all seen people if peopleare out there doing their jobs
and doing a great job of it.
Just a matter of beingconsistent, and that's another
thing.
Also on LinkedIn, you have tobe consistent.
Have you just do a bunch ofstuff on LinkedIn for a couple
(17:58):
of weeks and then all of asudden stop because life gets in
the way or you get a newcontract and you don't have a
system keeping that those thingshappening on an automatic basis
behind the scenes.
Then, all of a sudden, yourcontracts will be up.
All of a sudden, you'll begoing oh what are you now?
Where were my next contractcoming in from?
Then you guys start markingagain.
So you need to be consistentwith LinkedIn.
People ask me like things likehow am I coming to post a week?
(18:20):
I tell them, on the average Iwould say two or three times a
week, no more than that.
Really, people who post everysingle day on LinkedIn, if you
look at their posts, not a lotof their posts don't get much
engagement.
And that's also something veryimportant because the algorithm
says on LinkedIn for the end of2023, that within the first 90
(18:42):
minutes of posting 90 posting onLinkedIn if you don't get some
really significant 20, 30 likes,20 comments, 10, 15 comments at
least LinkedIn goes.
Your content not gettingengaged with must have not be
that important.
It actually restricts theamount of people who see your
content.
So if you're getting like oneor two likes and no comments, or
(19:06):
one or two likes and two orthree comments, that's it on a
regular basis.
Because you're posting everysingle week, the links and
algorithm will shrink youraudience of who sees your
content to about 10%.
If you have 10,000 people,about a thousand people will get
that post on their feed andthen they got to be on there
right as you post because we allknow that you're impressed the
(19:27):
page on LinkedIn for the feedand also in your post, is no be
found anymore at all.
Speaker 1 (19:32):
Yeah, you pills for many people are posting every
single day that's great adviceand also what you're doing, and
it's building up consistencywith.
This isn't why I like doingthese podcast, because people
pay lots of money for thisadvice, but they get a lot of.
It is not statistic back, yes,irrelevant, or it doesn't work.
Speaker 2 (19:52):
Oh, Let me stop for a second.
That is a personal pet peeve ofmine.
Well, linkedin, a lot of theplatform on the people but how
many times have we gone toGoogle something about how to do
something on LinkedIn?
It takes us to a LinkedIninterior page and the
information is outdated.
So that's what also sometimeswhy you want to hire a
(20:13):
professional, becauseProfessionals, generally
speaking, will have a communityof other professionals around
them who will help themunderstand what's happening with
the changes on LinkedIn, andbecause LinkedIn, unfortunately,
it's really bad at Moting theirown changes or telling people
what changes there are onLinkedIn.
(20:34):
Yeah right, wondering what'sgoing on, but that isn't just
with LinkedIn, I think it's withall platforms, because they is
it?
I don't know?
Come on on anywhere else.
Speaker 1 (20:43):
The one thing I was told was, before you go
omnipresent, get one platformdone, get it honed in, get it
automated, get it to work foryou.
Before you go on me, there's alot of influencers out there who
pay Huge amounts of money tothese massive firms that go
omnipresence and they make andgo viral with certain things.
(21:04):
But it isn't about going viral,not right.
It's about, how you saidearlier, education in spur true
inspiration and authenticity,yeah, and if you're showing up
as yourself with a purpose, witha mission, saying, hey, this is
how I got from a to be, this ishow to do this, that's what
that's binge worthy content.
Speaker 2 (21:26):
Yeah, it's worth watching.
That's the gold.
Speaker 1 (21:29):
Yeah, the one thing I want to go into now it is about
resilience and how you became aBit about your story, about
where you come from, into whatyou're doing now, but behind the
scenes, yeah, what's the whatis resilience to you?
Speaker 2 (21:46):
resilience to me is like courage being afraid to do
something but doing it anyways.
Yeah, being courageous.
I think that resilience is notgiving up a.
Resilience is doing somethingeven though people around you
telling you that you can neverdo that never work at all, just
saying you know what, let's tryit anyways.
(22:06):
This could happen because youjust never know.
People out there have so manyopinions on what you should do
and If you're not the ownarbiter of your own life,
somebody else is gonna do it foryou.
So you got to make sure youcontrol the message.
You control your own life.
That way you do, you're incontrol.
And I've been so many I cantell you so many instances where
(22:29):
I've been up till 2 or 3o'clock in the morning Working
on clients stuff.
My wife's going, you're gonnacome to bed error and it's gonna
get this stuff done, honey.
That's resilience to me.
It's like really making acommitment and also saying what
you're gonna do and keeping toit.
And then also communicating andgoing to somebody say you know
(22:50):
what?
I thought?
I told you how this by Friday.
I'm not gonna have it Fridayfor you, I'm very sorry, but
I'll have it to you by Sundaymorning, is that okay?
And communication I think thatwho many people out there don't
communicate properly nowadays.
I guess if a quite send mesomething, I'll always send back
an email saying received,because you don't know if they
(23:10):
got it.
How many times you saidsomebody something and you get
no confirmation.
Speaker 1 (23:14):
All you want to know is did you get it, that's all
yeah, no, we've all been throughthat and it's can be very
frustrating when you don't knowsomething.
Speaker 2 (23:22):
It's not yeah, you don't know something to
someone's received something orwhat.
What do you think about it?
What I sent you.
Speaker 1 (23:28):
Yeah, yeah, anyways, yeah, yeah, that's great advice
if you.
So, if you listen to this going, all that's me.
Take a hint, call someone back.
Even it's a text message.
Don't you send an email messageto get on something.
Communication is the mostunderrated thing in the world.
There's a huge lack of it andit's all One-sided or all
(23:49):
version in a box.
People don't really understand.
Yeah, give it.
Give an open view, give a highperspective, without judgment,
before you have a conversation.
Speaker 2 (23:59):
Yeah, and sometimes if you're sending a text back
and forth from somebody, justpick up the phone.
Just call them up, becausesometimes you can lose so much
in in the wording of a textwhere they don't really
understand you think, oh, that'spretty rude, it's like no,
that's not what I meant.
So they call pick up the damnphone and call somebody.
Don't be afraid to pick up thephone.
Speaker 1 (24:20):
The one thing that I was I got to know when I was
going through my my journey I'mstill going through it is, if
you're having to sendtechnologies back and forth,
dumped, like you said, pick upthe phone.
And also, if it's a more than athree or four minute
conversation, book a meeting.
Yeah, yeah, allocate that time,dedicate to that.
(24:43):
Whatever that is, yeah, givesrespect on both sides.
It isn't just, yeah, having aconversation.
The only things I'll find forif it's not booked and it's not
a conversation, is my family, mywife, yeah, my stepchildren,
and something that is like anabsolute emergency.
I will pick up the phone, Iwill stop everything.
Speaker 2 (25:05):
Yeah, exactly, I think anybody would if someone's
calling me saying I really needto speak to you right now, and
the great thing about it is mostpeople out there.
I found, like one of my dadpassed away back in March of
last year and I had to tell myclient my dad's dying in the
hospital cancer and I got to gothere and stay with him for a
month and I'll be on my computer.
(25:26):
Everything's happening, all mystaff are doing things in the
background, but I won't be.
I won't be as available for mymeetings with you.
Is that okay?
It's all gonna be happening.
Still nothing to be stopping atall.
People are so kind to me, noproblem out, take it easy.
I feel bad for you.
I hope that here's the best.
Here's the best for your dad.
Yeah, and you'd be surprised ifyou communicate properly with
(25:49):
people.
Generally speaking, most peoplewill be going Okay, as long as
we're going in the background,not gonna pay the worst for
calling it background.
Is this common sense?
But as long as that's happening, you know we're okay.
Speaker 1 (25:58):
Yeah, but that also comes back to choosing the right
people to have in your business, in your world.
Speaker 2 (26:04):
So exactly we've all people say, oh, I don't care,
that's a you problem, not meproblem, right, and they're the
wrong people.
It's just there are the wrongpeople and I fired.
I remember a long time ago Ihad a couple a husband, a wife.
I was working on a websitedesign project for them and In
our meetings they start arguingin front of me and it was so
(26:26):
uncomfortable.
It's you guys got to get yourstuff together so you're on a
unified front of the thing.
And then eventually I justfired them.
I said, sorry, guys, I can't,you're fired.
Speaker 1 (26:34):
And We've all.
I think we've already anyentrepreneur who's seasoned
enough has gone.
I'm done season enough.
Speaker 2 (26:42):
Yeah, don't be afraid to fire a client that they're
if they're not the right peopleto work with me exactly.
Speaker 1 (26:48):
Not sure we nurture at the resilience or we look at
versus.
Is there a situation in yourlife or a memory you've had that
you can go back and you wantedto prove the Pete, the naysayers
wrong.
I can't do that, you're notworthy, etc.
Etc.
Is there anything like thishappen?
Speaker 2 (27:07):
to you, I think, when I opened my first real business
back in Toronto.
I'm from Toronto originally andI opened my first tanning lawns
slash, a spa, body wrapping,body toning, those kind of
things and was my first business.
And I had to put in back thenthe significant amount of money
for equipment and things.
And people are saying are yousure about this now?
(27:27):
Well, we haven't really heardabout this too much over here.
Are you sure?
And I can?
I can honestly remember beinginside my location when I was
renovating, being there till 2,3 o'clock in the morning,
finishing the renovations andThen having to clean up
afterward for their hour or twofor the morning thing and it's
going.
Oh, my god, I'm dying here.
(27:48):
I'm just dying and I want itcould be.
And because I wanted to provepeople that I can get this done,
I was so confident I could getit done and, yeah, it would.
That was a booming business forabout ten years almost until
the recession hit Toronto backin 1990.
For about three years I hadthat like 1980 to 1990
(28:10):
approximately and I wanted tomake sure people, I wanted to
make sure that I could prove topeople and myself also I get it
done here and I did, we would.
It was a very big test.
I.
Speaker 1 (28:23):
I love that and it's also about raising your own
standard within yourself as well, because people they're very
challenged with going.
I'm able to do this.
I'm capable of doing thisbecause I listen to the outside
noise a lot.
Speaker 2 (28:39):
When you were, please that's the many people around
you sometimes don't support you.
If you're around people whodon't support you, either A stop
listening to them or B find newpeople.
Speaker 1 (28:50):
Yeah, you're in the wrong room, yeah.
Speaker 2 (28:52):
You're in the wrong room.
If you're the smartest personin the room, you're in the wrong
room, man.
Speaker 1 (28:58):
I've got a story.
I'll tell you later on aboutthat.
Not here, but it's aninteresting, very poignant.
I was in a few months ago, butit was something very similar to
that.
Can you explain the majorsetback that you had in your
life?
But it turned out to be aspringboard into something much
greater.
Speaker 2 (29:16):
I know there's probably a yeah Back when I had
that first business in TorontoActually, no, I had my second
one.
It was my second one, so Iopened the one in Toronto.
I moved to Calgary in 1995, andI had the same kind of business
from 1995 to about 2004,approximately Pardon me, I had a
(29:39):
really terrible propertymanagement company and I had a
really terrible property manager.
This company I won't mention thename at all, but the type of
property management company thatall of a sudden would send you
a letter in the mail saying, oh,you would own extra $3,000 or
$4,000 for things like canvassexpenses, canvass expenses or
common area maintenance expenses, for air conditioning, heating,
(30:01):
all that I asked them.
Okay, please give me anaccounting of that.
You're asking me for extra 4K.
Show me why.
They never would.
And I send them letters sayingI'd be happy to pay this bill
for you.
Show me why.
How you come, came about thisreasonable question for anybody
else they wouldn't.
And then all of a sudden theycame back to me and said oh, you
haven't paid your bills, we'rekicking you out of your location
(30:22):
, we're suspending your lease tothe cell.
So I remember going on vacationone time to Mexico, my wife,
and being so depressed.
I thought I was losing mybusiness and I came back and
then it all worked out in theend.
But that had upholstered me toeventually get rid of the
business, get out of thelocation, get out of that toxic
(30:42):
situation while I'm at work andthen start my internet marketing
business.
And I started my internetmarketing business back in about
2000 and for yeah.
Speaker 1 (30:52):
So you've gone through the ringer with
different businesses and you'vehad obviously a lot of
experience in many areas, butyou've always been successful.
Come out the other side of itokay.
Within that journey, is thereany tips that you could share?
For five of them maybe ofresilience, maybe not business
level, but also on a personallevel, that you've discovered
(31:13):
along that journey a vast amountof spirit behind you, so I'm
sure there'll be a huge value topeople now listening, going
yeah.
Speaker 2 (31:21):
Yeah, I'm trying to think of situations where, yeah,
that really I'd say, maybebuild a community of people to
support you, find the rightcommunity of people to support
you, that they'll be there whenyou need them.
My thing has been me, it's beenmy family mostly, but funny
story as far as support goes andwhat you can possibly do if we
get the right people together.
Back in 2000, actually, no, itwas, it must have been 2000 or
(31:44):
not.
What happened to my business?
I owned a couple of dogs, aChinese pug.
I love pugs, mad about pugs, Ihave one, I have a pug cross
right now.
But I had heard of people in theUS putting on a dog event to
bring dogs together and forpeople who have the same breed
and have a fun time, and so Icame up with this idea of
(32:06):
something called pug fest.
And so in Calgary I ran it forabout three years until it just
became too big a thing.
I wasn't making any money fromit, so it's just too hard to do.
But we had at three of thosepug fest we had about 300 dogs,
500 people, a small volunteerarmy of people coming in charge
(32:27):
people, 20 bucks to come in.
Most of the money went torenting stuff and putting a big
ad in the local paper toannounce it and tell people.
A couple of ads in the paper toannounce it.
People are coming and we justhad a great thing.
So just imagine the chaos of500 dog owners and 300, not just
(32:48):
like a couple, but 300 dogs.
We had races, we had costumes,we had baddest pug, skinniest
pug, smallest pug, biggest pug,ugliest pug, best looking pug we
had pug.
We had races, right.
We had so much fun there and Ithink that I never could have
pulled it off unless I hadcreated with my wife.
(33:10):
It was a big part of that.
She was huge and making thathappen.
So kudos to you, honey.
But yeah, it was quite theexperience of doing that.
I could not have done itwithout being resilient because
at the same time I was doingthat, I was running my business
also.
So imagine trying to put on ahuge event that you're making no
money from and also putting onyour business.
(33:33):
It was hard.
I had to be resilient.
I had to be very resilient,especially doing that three
years in a row to make thathappen and still have my
business running.
So that was a big example ofresilience.
We had tents, we had coolingstations, we had kiddie pools of
water for the dogs.
Because it was summertime, theycould cool off, and so you
really had to permit putting ona small dog event.
(33:56):
It sounds like not much, butit's really a lot of work.
Speaker 1 (34:00):
I mean I love I box a man, so I get the pug thing
100%.
I love that.
If you could start a globalmovement, not religious, not
political, but just a movementwithin yourself to leave a
legacy or change the course ofthe future, what would that be?
Speaker 2 (34:18):
I'm actually working right now on taking my insurance
license because, as I mentioned, my dad passed away in March
and he had insurance, he had awill, he had insurance and then,
unfortunately, my wife'sgrandfather passed away a couple
of months ago.
He had nothing no will, noinsurance and I saw the contrast
between both situations ofpeople who had those things put
(34:39):
together, and what's happeningright now is it's still going.
Now People, your families, arejust doing each other and that's
horrible.
So I think the global movementwould be make sure that you have
your affairs in order, becauseyou never really know when your
time's up.
You don't.
You could walk out of the housetomorrow, you hit by a bus, you
(35:01):
don't know.
I had no idea my dad was goingto go that way.
All of a sudden he said I'mhaving a little couple going to
the bathroom and all of a suddenhe's in the hospital and before
I know it he's gone.
And then having all of theaffairs in order, made, being
there for him and the family,and no one thought there was
(35:21):
some tension here and there.
My dad was a bit of a hoarderHis apartment he moved into he
had 20, 30 boxes still a year ortwo later, so we had to get rid
of those.
But there's a huge differencebetween people being ready for
that situation becauseunfortunately, like death and
taxes, right, everybody's gonnadie at one point in time.
(35:43):
So I think my global movementwas make sure that you have your
affairs in order for yourfamily's sake Not for your sake
personally, but for yourfamily's sake.
Pass some kind of insurancepolicy to cover costs, but have
a will.
You'd be surprised I think thestats were that 80% of people in
Canada don't have a will orinsurance Percent.
(36:04):
That's huge.
That's huge, isn't it?
Imagine the absolute nightmareof having your loved one passed
away and going through that andthen, on top of that, having to
deal with funeral expenses andeverything else.
Who gets what?
People fighting over picket,fighting over jewelry, fighting
over stuff in your house, andthat's the legacy you definitely
(36:26):
don't wanna leave your children.
Speaker 1 (36:27):
One of the things that I do, alan, is help build
people's legacies.
So if that's a part of itallocation of finance, assets,
et cetera, et cetera.
And, like you said, it's notjust about the passing of
somebody, it's the whole concept.
Afterwards and the unknown, andthen the greed and the
(36:50):
egotistical people that come into try and get a piece of the
pie.
Speaker 2 (36:53):
That's wrong.
So yeah, it is wrong.
It's all necessary, right, it'sall necessary it is 100%, so I
love that.
Speaker 1 (37:01):
If there's any way that I can help you make that a
reality, please let me know I'mhappy to.
Speaker 2 (37:06):
Yeah, we'll talk about that later on.
Yeah for sure, definitely.
Speaker 1 (37:08):
So we're coming to the end of our time today
together here.
I wanna really give value toyou in this.
If someone wants to work withyou or reach out to you, where
do they go?
Please share that.
Speaker 2 (37:21):
Yeah, I'm sure you'll put it on the screen afterwards
.
My website is leadwizardca andwe have different kinds of
programs and packages.
We have stuff people arestarting out.
We have stuff people who arevery serious.
I think that one of the bigthings also I realized about
LinkedIn and stuff.
I say to the majority of people90% of my customers buy my done
(37:43):
for you service because whenyou're going to do something
brand new like that, who wantsto figure out the learning curve
or doing stuff themselves?
People want also realizing.
People don't want like for me.
They don't wanna leadgeneration service.
They don't wanna LinkedIn thing, right.
What they want is more incomeand security for the family.
They wanna make more moneyright.
(38:03):
That's what it really is.
Think about this statement.
People buy with emotion andthen follow up their purchase
with facts or those kind ofthings.
Right, left brain, right brain.
So people buy with emotion andthen justify their decision with
the logic right afterwards.
(38:25):
So realize that anybody whobuys anything nowadays, they buy
with emotion.
So make sure that in yourcontent marketing, in your way
approach things for people,you're really solving that
problem of how can I make thiswork for me with the least
amount of hassle so I can dowhat I wanna do, which is run my
(38:47):
business, and I can make moremoney and I can get this thing
done in an easy, seamless, nohassle way.
People don't want hassle, theywant problems at all.
They want someone to do it forthem.
But for people who don't wannado it for them, I have training
courses on how to do it yourselflike a large training course on
how to become your own LinkedInmaster and learn how to do all
(39:09):
the things that I do for myclients.
And then also things like justlike a profile makeover package
to help you with your profile,your company page, what kind of
scripts to send out, what kindof content marketing you need to
do.
And getting back to that contentmarketing piece, I think I'm
the only LinkedIn leadgeneration expert out there who
does not only does contentmarketing for my clients, but
(39:32):
also boost that content to makesure you get the likes and
shares and comments on it, totrain the algorithm on LinkedIn
that your content is important,but at least all of your actual,
real potential clients outthere.
These are stuff, because ifonly 10% of your audience is
seeing your stuff on a regularbasis and you have, let's say
(39:53):
20,000 subscribers or things onLinkedIn, then who's gonna 2000
people got to be on LinkedIn atthe same time for making your
offer available to them.
To really think about.
How do you lead with value, howdo you lead with generosity and
caring, and you'll be verysuccessful and be authentic.
Don't be afraid to be emotionalon LinkedIn.
(40:15):
Don't be afraid to really askfor help.
People are willing to help youfast for help.
Speaker 1 (40:21):
Yeah, awesome, that's awesome advice.
Alan, thank you very much foryour time, energy and your love
and compassion here.
It's been amazing speaking withyou.
Speaker 2 (40:28):
Thank you, Baz, so much.
You're a great guy.
I look forward to working withyou in the future.
All right For myself.
Speaker 1 (40:33):
Thank you very much for joining me.
Please share this message.
You never know.
It will change someone's life,and sharing is free.
If you want to subscribe to thepodcast, please do help me make
platforms and make episodeslike this For myself.
I'm Baz Porter.
Thank you for joining me andhave a blast.
Speaker 2 (40:51):
Thank you, baz, have a great day.
Thank you.
Good afternoon, good day everybody, wherever you're
from, whenever you're listening,I want to welcome you again to
another episode of Rise in theAshes.
I'm your host, bass Porter, andtoday I have a special guest
with me.
He's a LinkedIn wizard and he'sbeen in the industry for a few
decades, to say the least.
He's inspired so many leadersand changed their lives and also
(00:22):
their businesses, and, withoutfurther ado, I'd like to
introduce the LinkedIn wizard,alan Fine.
Alan Fine, please say hello tothe world.
Who are you, hello world, andwhat are your passions?
What do you love doing?
Speaker 2 (00:37):
Oh, I love my job for one thing, I love working out,
love my family and, yeah, justliving life, trying to be the
best person I possibly can.
And thank you for having mehere today.
I really appreciate that.
Speaker 1 (00:50):
It's a privilege to have people at yourself.
You've inspired so many peoplein the industries, and I love
these podcasts because what itallows me to do is have
conversations with people whohave not just done it but also
grown their businesses, growntheir lives to suit what they do
, and also follow their passions.
Speaker 2 (01:11):
Yeah, for sure.
Speaker 1 (01:12):
Okay, can you tell me a mind blowing career story
that led you to what you'redoing today?
Speaker 2 (01:18):
Oh, wow, a mind blowing career story.
Back in, was it what?
14 years ago, 2010?
Or 2009?
I was doing my business before,which was internet marketing
and website design, and all of asudden, a buddy of mine said
hey, al, you should probablycheck out this LinkedIn thing.
It's really cool, actually.
(01:39):
That was back in 2006, actually.
And he said check out theLinkedIn thing.
I went on it, okay, but themore I went into it I thought,
wow, this is going to be huge,absolutely massive.
You know, with the rise ofFacebook at the time and knowing
that LinkedIn is not Facebook,it's not X, it's not something
else, not TikTok people go onthere.
(02:00):
And I think LinkedIn is reallydifferent in how it changed my
life back then, back in 2010,even though I had been on the
platform for a couple of years Idon't know if I was too much
with it at all, but then I hadstarted having clients who were
asking me, also back in 2009,about LinkedIn and I thought I
should really put some money andeffort and time into this.
(02:21):
And, sure enough, the second Idid, my business totally blew up
.
People were coming to me left,right and center.
I couldn't hide in the volume.
Even I had to turn people away,which was actually really nice
because and how to say it nicelywe've all worked with Dickhead
out there in the world and whatthis has done for me is given me
the choice of who I work with,and that has been so valuable,
(02:44):
so wonderful.
I get to work with great peopleand if I talk to them on the
Zoom call beforehand and I don'tget the right sense of them, I
might say something or dosomething that's weird.
And then I get to say, okay,you know what?
I don't think I can help you.
I'd love to help you, but Ihave a great day, take care of
yourself and buy and then findthe people who are great to work
with, because we've all hadamazing clients who pay us our
(03:07):
price.
They don't complain too muchand we feel obligated like I
feel obligated, obviously, towork better.
We're backwards from my clients, but we feel really obligated
to work with them and do as muchfor them as possible.
And the way it changed my lifeand the master story is that
basically took over my wholebusiness.
I stopped doing website design,I stopped doing all my other
(03:28):
internet marketing stuff and Iwas concentrating on LinkedIn
and the amazing tidbit andtakeaway from this is LinkedIn
has provided me with all myleads for the last 14 years 14
and a half years now and that'spretty amazing, considering I
was spending probably between$2,000 and $3,000 every single
(03:49):
month on Facebook ads, googleAdWords and then also SEO.
Anybody who's done SEO therewill realize how much money they
put into it in time withgetting your site done properly
and then doing backlinks anddoing other things, google Maps
and then all of a sudden, googlewould change the algorithm like
20 times one month and you'vegone from page one to page five
(04:10):
or page six, which no one reallylooks at at all.
So I think the way LinkedIn hasimpacted me and the big
takeaway from it is it totallychanged my life and my business.
And in 2024, I want to keep onspreading the word because in I
think it was October or Novemberlast year, linkedin cracked a
billion and that's really,really significant, because the
(04:30):
old saying the money's in thelist.
Linkedin has a list.
All you got to do is figure outhow to tap into it.
But I'm just amazed in 2024that more businesses.
I think that set out of over abillion people only about 20 to
30 million people in the wholeworld are really using it a lot
like using it properly.
That's a lot of people, but Ithink that leaves a lot of
(04:52):
people out there with theopportunity to start using this
platform in the proper way formarketing, lead generation,
building your audience and alsooffering service.
You got to lead with value,right?
People who are having on thefence about it, thinking about
it.
Should I do LinkedIn?
I've heard about LinkedIn.
I'm on Facebook, I do TikTok, Ido Instagram, I do all the
(05:13):
other things.
You should really start puttinga lot of effort, money and time
into LinkedIn, because thepeople there not only have a
higher overall median income perperson.
I think the average LinkedInearner person on LinkedIn earns
over 80k a year, as that was Ithink I saw and you know that's
(05:36):
amazing because I think theirFacebook is like 30,000.
The people on LinkedIn theyhave the money and the time,
they're out there, they'reserious, they're business people
and, once again, that's thewhole thing about LinkedIn.
It's all business people, right?
Business people working withbusiness people and another
crazy stuff another platformslike Telegram or Facebook or
(05:57):
other things.
So, yeah, that was a bigdifference in my life.
Speaker 1 (06:01):
What you said there was 100% correct.
There are only people on theLinkedIn.
99% of them are there to dobusiness.
You cut out all the BS and thenoise because of the elevated
status of what they're doing inthe world, how they show up and
also, I think LinkedIn doesn'treally tolerate that bullshit
(06:23):
and if you are using theplatform as a weapon, they just
boot you off.
Speaker 2 (06:28):
They don't miss a batch, they just go on and if
you don't use the platform as aweapon, it doesn't make a
mistake.
Sometimes they boot you off.
I actually started funny.
I started a get out of LinkedInjail service, which I probably
have helped.
Probably over 100 people nowget their profiles back on
LinkedIn because they didsomething stupid, nothing
(06:48):
malicious at all.
I asked people for detailedinformation about what they did
beforehand and what LinkedIn hassent them and a lot of times,
the stupid things like allowinga VA like the Philippines or
India to go on your account,which is a big no on LinkedIn.
So if you have a VA or you havesomeone who works with you
who's not in your office, evensomeone in your office working
(07:09):
with you, not a problem at all,because the IP address will be
the same and that's whatLinkedIn is looking for.
That's what the robot fromLinkedIn, the algorithm, is
looking for.
Who's logging in?
Where are they?
Speaker 1 (07:19):
Yeah, and also, if you're going to do that, note to
self, use VPN and get a normalone.
Speaker 2 (07:26):
Yeah, a VPN, yeah, if you're using.
If you're not the person not inyour area, definitely use a VPN
.
But the problem with VPN,though, is so many VPN services
out there don't have the righttargeting.
I have never seen a VA or IPthing that you can buy to use
that to my city, youngman,calgary, canada, and I see
(07:46):
usually Toronto or Vancouver,but finding a different IP
address server that is so hardin your city.
Speaker 1 (07:53):
The best one I found as people listening was actually
Nord, and that provided.
Nord really yeah, that's theone I found that worked well for
me in that, in this desire ofwhat you're saying right now,
right, I don't know if it's thebest one out there.
I'm not.
I don't have it.
Speaker 2 (08:10):
Yeah, there's so many out there now, right, yeah, but
that's what I found.
Speaker 1 (08:14):
Certainly for me and my services and what I needed.
Speaker 2 (08:18):
Yeah, but that's not enough anymore, right?
That's not just doing thatthing.
You got to watch out what youpost also.
Yeah, you post something crazyabout something on the US
election.
Yeah, about who?
Yeah, he will not be named.
Yeah, yeah, yeah, you can alsoget kicked off LinkedIn, so it's
very important.
The two things I recommend tomy clients when they go on
LinkedIn as far as their contentmarketing goes don't talk about
(08:41):
religion, don't talk aboutpolitics those are the two
things that'll get kicked offpretty fast on LinkedIn.
Speaker 1 (08:46):
Yeah, no, I completely agree with that.
So when they decided you'recoming in the formation of it,
what made it so unique?
What made it you, as she saidearlier that you really loved
what you did?
It was a passion of yours.
Yeah, why is your company?
Speaker 2 (09:02):
so unique?
Number one because I'm drivingthe force behind it.
So that's really a bigdifference.
Having done this now for I'vebeen on LinkedIn.
I've been on LinkedIn 2006.
They started in 2003.
And also I've been in internetmarketing for over 25 years and
website design and contentmarketing, those kind of things
I think it was different aboutmy company and different about
(09:23):
me that no one else does thethings I do.
Out there is innovation, likemy whole thing on LinkedIn is
within following the rules onLinkedIn and being reasonable
and those kinds of things.
My number one question to myselfis what can I do for myself or
my client differently thatnobody else in that industry is
(09:44):
doing on LinkedIn for thatperson?
And when do some research?
Go on to lawyers or go on toprofessional accountants or even
professional consultants, aprofessional business consultant
.
They go on to their profilesand you can go on to that and
put on business consultant onLinkedIn on the search box on
the top left hand side and youjust right click on open link.
(10:06):
Do tab to all the people whosee on page one.
You're amazed how many peoplehave like just not great
profiles no cover, banner, badpicture, headshot.
What do you call it marketingconsultant or management
consultant or businessconsultant on their profile, or
CEO of my company.
It's like the Wild West, Ithink, where the landscape is
(10:30):
still open, even what is it 21years later?
And, by the way, another bigstat is Microsoft bought
LinkedIn in 2013 for $26 billion.
Imagine working in a company andall of a sudden, someone comes
along later on and says I wantto buy you, and they want to buy
you for $26 billion.
(10:50):
Like what a payout that is,what a testament to the work
you've done.
The whole thing, linkedin andme is what can I do differently?
What can I do differently?
And also how can I help myclients achieve their goals and
really start to understand whatthe driving forces on social
media are nowadays?
Or people are looking forwhat's going to grow in your
(11:13):
audience.
People want to see people.
I think that the word for 2024on LinkedIn is authenticity.
Don't just post those postswhere you're trying to pitch
your services or sell somebodysomething.
Try to be authentic.
Try to tell people your story.
People want to see stories onLinkedIn.
And also, I think the threethings people want to see on
(11:34):
LinkedIn is educational posts orvideos on how to do something,
how to solve a problem orsomething that's really close to
you, like I did.
I've done videos on how I tookmy camera down to my gym and my
basement, how exercise is soimportant for entrepreneurs to
do, to work out on a regularbasis, so I got a really sweet
(11:57):
gym set up there and some of mybest posts that have had the
most engagement are how, whileworking out, so important how I
broke my leg in October of 2020.
I broke my leg, slipped mydriveway because there was ice
on there and I wiped out.
I got my ass.
Didn't realize my leg wasbroken.
(12:18):
For three and a half months Iworked out on it.
I did my treadmill on it.
Nothing hurt and I'll sendabout three months later.
I think it still hurts downthere.
Maybe she got checked out.
My wife kept telling me guys,listen to your wives, they know
what they're talking about.
I, lo and behold, my smallerbone, the fibula, was broken and
, yeah, it took me a month torecover.
Afterwards Did a video on howimportant family is to people.
(12:42):
Right, when you break your legor something else happens to you
, how important family is, yeah.
Speaker 1 (12:48):
I agree.
Speaker 2 (12:49):
Those are the things that really really drive
engagement.
Speaker 1 (12:51):
Yeah, I love that and this is great advice, because
people who would now just signout and LinkedIn oh no, it's
scary.
What would you suggest to thesepeople who are breaking out to
LinkedIn?
They discovered this platform.
Yes, there is opportunity on it.
Like you said, education in theright framework is great.
What would you suggest to thesepeople to really write home in
(13:12):
on their messaging?
Speaker 2 (13:15):
Yeah, first ask yourself this question If
someone was approaching me onLinkedIn, what would I want them
to say to me to make me book ameeting?
Don't just think about thosemessages on LinkedIn where
someone's trying to pitch you inthe invitation, like the
connection message or the second.
You click on that acceptancebutton and they're trying to
pitch you right away.
(13:35):
Don't do that.
No one.
This is a big takeaway, bigstatement.
No one wants to be sold onLinkedIn.
They want to be helped out.
So find some way to be ofservice, find someone to help
people and then at some point intime in life like I won't fix
my car engine, I won't fix myown furnace unless it's popping
(13:58):
a new fuse in there or somethingAt some point in time you've
got to think about maybe Ishould hire somebody and put a
little bit of money into it anddo things like a profile
makeover package from somebody.
Or if you're really seriousabout LinkedIn and I tell my
clients, on average you'regetting five to 15 leads a week
after 30 days spend some decentmoney on LinkedIn.
(14:19):
I've seen people on LinkedIncharging four or five grand a
month.
I've seen people charging 500bucks a month and you've got to
find some, I think, some happymedium along the way there.
Most people most smallbusinesses or even medium-sized
companies they want to spendfour or five grand a month, but
they will spend anywhere between$1,000 to $2,000 a month.
I think that's a sweet pointfor people on LinkedIn to
(14:42):
realize.
If you're charging services orpeople will pay for your
services.
Yeah, and those are the thingsthat people should know At some
point in time, do I hire anexpert to help me out, to get me
there much, much faster?
If you hire somebody, they willtake you years later than
figuring things out yourselflike really years, and you've
(15:05):
got to think about what is thattime and energy and effort
working for me to possibly getmy profile If I did by doing
something wrong.
I've also heard people who havetold me I am getting people,
except for my connection request, but after they accept my
connection request, pick it.
No, reply back.
I message them again.
No reply back.
I message them again and theytell me to f off.
(15:27):
Right, so you've got to thinkabout your messaging.
Your messaging can be asking,leaving questions, trying to
offer support.
Give away as much free stuff onLinkedIn Like I give away so
much free stuff on LinkedIn.
I have a webinar that happensevery month and I had one on
Wednesday.
We had 40 people there.
I got about six, seven clientson the deal and just give away
(15:49):
as much free information.
People go on LinkedIn they callit the credibility hump and look
at your profile.
The three things you're lookingat on LinkedIn is your profile,
your company page and then yourwebsite.
It's like going to somebodywho's trying to sell your
services and they go yeah, noproblem, what's your website
address?
And you're going I don't haveone, right, what do you do?
(16:12):
It's like, what do you mean?
You don't have one, unlessyou're Tony Robbins, a rock star
already in the industry.
People are looking for thethings that will make them feel
safe.
Yeah, recommendations are alsovery important.
You've lost one in your go tothe bottom of the profile and
see recommendations.
I'm up to 100 and you're 43 now.
Myself, I want to bowl peopleover with how much social proof
(16:37):
that I'm the right guy, becauseI really do.
I care.
I care about people, I careabout people's results, I care
about people's lives.
I'm a father, I'm a husband,and people want to know they're
safe before they hire you.
Speaker 1 (16:51):
Yeah, of course.
Yeah, yeah, I love that andthat's great advice for anybody
going into this.
And they're like holy crap,what's?
Speaker 2 (16:57):
the way to go.
Now.
This is also yeah.
What's first, second, third,fourth, I have no idea.
That's where a professional canhelp you.
Yeah.
Speaker 1 (17:04):
Who did you, who was your role model, with doing what
you're doing today?
Was there anybody that reallystood out in your life that you
aspire not necessarily to be,but at your user standard.
Speaker 2 (17:15):
My biggest inspiration, I think, in
business was my dad.
Okay, he passed away in Marchof last year and he was always
thank you.
I always thought to him.
He had an amazing work ethic.
He worked like a dog.
I remember him being up tilltwo o'clock in the morning.
Sometimes Dad go to sleepalready working.
He left after legacy and, yeah,I just a matter of those people
(17:37):
who inspire me.
Mom inspires me, my wifeinspires me, my kids inspire me.
As far as any business peoplein LinkedIn not really.
I've all seen people if peopleare out there doing their jobs
and doing a great job of it.
Just a matter of beingconsistent, and that's another
thing.
Also on LinkedIn, you have tobe consistent.
Have you just do a bunch ofstuff on LinkedIn for a couple
(17:58):
of weeks and then all of asudden stop because life gets in
the way or you get a newcontract and you don't have a
system keeping that those thingshappening on an automatic basis
behind the scenes.
Then, all of a sudden, yourcontracts will be up.
All of a sudden, you'll begoing oh what are you now?
Where were my next contractcoming in from?
Then you guys start markingagain.
So you need to be consistentwith LinkedIn.
People ask me like things likehow am I coming to post a week?
(18:20):
I tell them, on the average Iwould say two or three times a
week, no more than that.
Really, people who post everysingle day on LinkedIn, if you
look at their posts, not a lotof their posts don't get much
engagement.
And that's also something veryimportant because the algorithm
says on LinkedIn for the end of2023, that within the first 90
(18:42):
minutes of posting 90 posting onLinkedIn if you don't get some
really significant 20, 30 likes,20 comments, 10, 15 comments at
least LinkedIn goes.
Your content not gettingengaged with must have not be
that important.
It actually restricts theamount of people who see your
content.
So if you're getting like oneor two likes and no comments, or
(19:06):
one or two likes and two orthree comments, that's it on a
regular basis.
Because you're posting everysingle week, the links and
algorithm will shrink youraudience of who sees your
content to about 10%.
If you have 10,000 people,about a thousand people will get
that post on their feed andthen they got to be on there
right as you post because we allknow that you're impressed the
(19:27):
page on LinkedIn for the feedand also in your post, is no be
found anymore at all.
Speaker 1 (19:32):
Yeah, you pills for many people are posting every
single day that's great adviceand also what you're doing, and
it's building up consistencywith.
This isn't why I like doingthese podcast, because people
pay lots of money for thisadvice, but they get a lot of.
It is not statistic back, yes,irrelevant, or it doesn't work.
Speaker 2 (19:52):
Oh, Let me stop for a second.
That is a personal pet peeve ofmine.
Well, linkedin, a lot of theplatform on the people but how
many times have we gone toGoogle something about how to do
something on LinkedIn?
It takes us to a LinkedIninterior page and the
information is outdated.
So that's what also sometimeswhy you want to hire a
(20:13):
professional, becauseProfessionals, generally
speaking, will have a communityof other professionals around
them who will help themunderstand what's happening with
the changes on LinkedIn, andbecause LinkedIn, unfortunately,
it's really bad at Moting theirown changes or telling people
what changes there are onLinkedIn.
(20:34):
Yeah right, wondering what'sgoing on, but that isn't just
with LinkedIn, I think it's withall platforms, because they is
it?
I don't know?
Come on on anywhere else.
Speaker 1 (20:43):
The one thing I was told was, before you go
omnipresent, get one platformdone, get it honed in, get it
automated, get it to work foryou.
Before you go on me, there's alot of influencers out there who
pay Huge amounts of money tothese massive firms that go
omnipresence and they make andgo viral with certain things.
(21:04):
But it isn't about going viral,not right.
It's about, how you saidearlier, education in spur true
inspiration and authenticity,yeah, and if you're showing up
as yourself with a purpose, witha mission, saying, hey, this is
how I got from a to be, this ishow to do this, that's what
that's binge worthy content.
Speaker 2 (21:26):
Yeah, it's worth watching.
That's the gold.
Speaker 1 (21:29):
Yeah, the one thing I want to go into now it is about
resilience and how you became aBit about your story, about
where you come from, into whatyou're doing now, but behind the
scenes, yeah, what's the whatis resilience to you?
Speaker 2 (21:46):
resilience to me is like courage being afraid to do
something but doing it anyways.
Yeah, being courageous.
I think that resilience is notgiving up a.
Resilience is doing somethingeven though people around you
telling you that you can neverdo that never work at all, just
saying you know what, let's tryit anyways.
(22:06):
This could happen because youjust never know.
People out there have so manyopinions on what you should do
and If you're not the ownarbiter of your own life,
somebody else is gonna do it foryou.
So you got to make sure youcontrol the message.
You control your own life.
That way you do, you're incontrol.
And I've been so many I cantell you so many instances where
(22:29):
I've been up till 2 or 3o'clock in the morning Working
on clients stuff.
My wife's going, you're gonnacome to bed error and it's gonna
get this stuff done, honey.
That's resilience to me.
It's like really making acommitment and also saying what
you're gonna do and keeping toit.
And then also communicating andgoing to somebody say you know
(22:50):
what?
I thought?
I told you how this by Friday.
I'm not gonna have it Fridayfor you, I'm very sorry, but
I'll have it to you by Sundaymorning, is that okay?
And communication I think thatwho many people out there don't
communicate properly nowadays.
I guess if a quite send mesomething, I'll always send back
an email saying received,because you don't know if they
(23:10):
got it.
How many times you saidsomebody something and you get
no confirmation.
Speaker 1 (23:14):
All you want to know is did you get it, that's all
yeah, no, we've all been throughthat and it's can be very
frustrating when you don't knowsomething.
Speaker 2 (23:22):
It's not yeah, you don't know something to
someone's received something orwhat.
What do you think about it?
What I sent you.
Speaker 1 (23:28):
Yeah, yeah, anyways, yeah, yeah, that's great advice
if you.
So, if you listen to this going, all that's me.
Take a hint, call someone back.
Even it's a text message.
Don't you send an email messageto get on something.
Communication is the mostunderrated thing in the world.
There's a huge lack of it andit's all One-sided or all
(23:49):
version in a box.
People don't really understand.
Yeah, give it.
Give an open view, give a highperspective, without judgment,
before you have a conversation.
Speaker 2 (23:59):
Yeah, and sometimes if you're sending a text back
and forth from somebody, justpick up the phone.
Just call them up, becausesometimes you can lose so much
in in the wording of a textwhere they don't really
understand you think, oh, that'spretty rude, it's like no,
that's not what I meant.
So they call pick up the damnphone and call somebody.
Don't be afraid to pick up thephone.
Speaker 1 (24:20):
The one thing that I was I got to know when I was
going through my my journey I'mstill going through it is, if
you're having to sendtechnologies back and forth,
dumped, like you said, pick upthe phone.
And also, if it's a more than athree or four minute
conversation, book a meeting.
Yeah, yeah, allocate that time,dedicate to that.
(24:43):
Whatever that is, yeah, givesrespect on both sides.
It isn't just, yeah, having aconversation.
The only things I'll find forif it's not booked and it's not
a conversation, is my family, mywife, yeah, my stepchildren,
and something that is like anabsolute emergency.
I will pick up the phone, Iwill stop everything.
Speaker 2 (25:05):
Yeah, exactly, I think anybody would if someone's
calling me saying I really needto speak to you right now, and
the great thing about it is mostpeople out there.
I found, like one of my dadpassed away back in March of
last year and I had to tell myclient my dad's dying in the
hospital cancer and I got to gothere and stay with him for a
month and I'll be on my computer.
(25:26):
Everything's happening, all mystaff are doing things in the
background, but I won't be.
I won't be as available for mymeetings with you.
Is that okay?
It's all gonna be happening.
Still nothing to be stopping atall.
People are so kind to me, noproblem out, take it easy.
I feel bad for you.
I hope that here's the best.
Here's the best for your dad.
Yeah, and you'd be surprised ifyou communicate properly with
(25:49):
people.
Generally speaking, most peoplewill be going Okay, as long as
we're going in the background,not gonna pay the worst for
calling it background.
Is this common sense?
But as long as that's happening, you know we're okay.
Speaker 1 (25:58):
Yeah, but that also comes back to choosing the right
people to have in your business, in your world.
Speaker 2 (26:04):
So exactly we've all people say, oh, I don't care,
that's a you problem, not meproblem, right, and they're the
wrong people.
It's just there are the wrongpeople and I fired.
I remember a long time ago Ihad a couple a husband, a wife.
I was working on a websitedesign project for them and In
our meetings they start arguingin front of me and it was so
(26:26):
uncomfortable.
It's you guys got to get yourstuff together so you're on a
unified front of the thing.
And then eventually I justfired them.
I said, sorry, guys, I can't,you're fired.
Speaker 1 (26:34):
And We've all.
I think we've already anyentrepreneur who's seasoned
enough has gone.
I'm done season enough.
Speaker 2 (26:42):
Yeah, don't be afraid to fire a client that they're
if they're not the right peopleto work with me exactly.
Speaker 1 (26:48):
Not sure we nurture at the resilience or we look at
versus.
Is there a situation in yourlife or a memory you've had that
you can go back and you wantedto prove the Pete, the naysayers
wrong.
I can't do that, you're notworthy, etc.
Etc.
Is there anything like thishappen?
Speaker 2 (27:07):
to you, I think, when I opened my first real business
back in Toronto.
I'm from Toronto originally andI opened my first tanning lawns
slash, a spa, body wrapping,body toning, those kind of
things and was my first business.
And I had to put in back thenthe significant amount of money
for equipment and things.
And people are saying are yousure about this now?
(27:27):
Well, we haven't really heardabout this too much over here.
Are you sure?
And I can?
I can honestly remember beinginside my location when I was
renovating, being there till 2,3 o'clock in the morning,
finishing the renovations andThen having to clean up
afterward for their hour or twofor the morning thing and it's
going.
Oh, my god, I'm dying here.
(27:48):
I'm just dying and I want itcould be.
And because I wanted to provepeople that I can get this done,
I was so confident I could getit done and, yeah, it would.
That was a booming business forabout ten years almost until
the recession hit Toronto backin 1990.
For about three years I hadthat like 1980 to 1990
(28:10):
approximately and I wanted tomake sure people, I wanted to
make sure that I could prove topeople and myself also I get it
done here and I did, we would.
It was a very big test.
I.
Speaker 1 (28:23):
I love that and it's also about raising your own
standard within yourself as well, because people they're very
challenged with going.
I'm able to do this.
I'm capable of doing thisbecause I listen to the outside
noise a lot.
Speaker 2 (28:39):
When you were, please that's the many people around
you sometimes don't support you.
If you're around people whodon't support you, either A stop
listening to them or B find newpeople.
Speaker 1 (28:50):
Yeah, you're in the wrong room, yeah.
Speaker 2 (28:52):
You're in the wrong room.
If you're the smartest personin the room, you're in the wrong
room, man.
Speaker 1 (28:58):
I've got a story.
I'll tell you later on aboutthat.
Not here, but it's aninteresting, very poignant.
I was in a few months ago, butit was something very similar to
that.
Can you explain the majorsetback that you had in your
life?
But it turned out to be aspringboard into something much
greater.
Speaker 2 (29:16):
I know there's probably a yeah Back when I had
that first business in TorontoActually, no, I had my second
one.
It was my second one, so Iopened the one in Toronto.
I moved to Calgary in 1995, andI had the same kind of business
from 1995 to about 2004,approximately Pardon me, I had a
(29:39):
really terrible propertymanagement company and I had a
really terrible property manager.
This company I won't mention thename at all, but the type of
property management company thatall of a sudden would send you
a letter in the mail saying, oh,you would own extra $3,000 or
$4,000 for things like canvassexpenses, canvass expenses or
common area maintenance expenses, for air conditioning, heating,
(30:01):
all that I asked them.
Okay, please give me anaccounting of that.
You're asking me for extra 4K.
Show me why.
They never would.
And I send them letters sayingI'd be happy to pay this bill
for you.
Show me why.
How you come, came about thisreasonable question for anybody
else they wouldn't.
And then all of a sudden theycame back to me and said oh, you
haven't paid your bills, we'rekicking you out of your location
(30:22):
, we're suspending your lease tothe cell.
So I remember going on vacationone time to Mexico, my wife,
and being so depressed.
I thought I was losing mybusiness and I came back and
then it all worked out in theend.
But that had upholstered me toeventually get rid of the
business, get out of thelocation, get out of that toxic
(30:42):
situation while I'm at work andthen start my internet marketing
business.
And I started my internetmarketing business back in about
2000 and for yeah.
Speaker 1 (30:52):
So you've gone through the ringer with
different businesses and you'vehad obviously a lot of
experience in many areas, butyou've always been successful.
Come out the other side of itokay.
Within that journey, is thereany tips that you could share?
For five of them maybe ofresilience, maybe not business
level, but also on a personallevel, that you've discovered
(31:13):
along that journey a vast amountof spirit behind you, so I'm
sure there'll be a huge value topeople now listening, going
yeah.
Speaker 2 (31:21):
Yeah, I'm trying to think of situations where, yeah,
that really I'd say, maybebuild a community of people to
support you, find the rightcommunity of people to support
you, that they'll be there whenyou need them.
My thing has been me, it's beenmy family mostly, but funny
story as far as support goes andwhat you can possibly do if we
get the right people together.
Back in 2000, actually, no, itwas, it must have been 2000 or
(31:44):
not.
What happened to my business?
I owned a couple of dogs, aChinese pug.
I love pugs, mad about pugs, Ihave one, I have a pug cross
right now.
But I had heard of people in theUS putting on a dog event to
bring dogs together and forpeople who have the same breed
and have a fun time, and so Icame up with this idea of
(32:06):
something called pug fest.
And so in Calgary I ran it forabout three years until it just
became too big a thing.
I wasn't making any money fromit, so it's just too hard to do.
But we had at three of thosepug fest we had about 300 dogs,
500 people, a small volunteerarmy of people coming in charge
(32:27):
people, 20 bucks to come in.
Most of the money went torenting stuff and putting a big
ad in the local paper toannounce it and tell people.
A couple of ads in the paper toannounce it.
People are coming and we justhad a great thing.
So just imagine the chaos of500 dog owners and 300, not just
(32:48):
like a couple, but 300 dogs.
We had races, we had costumes,we had baddest pug, skinniest
pug, smallest pug, biggest pug,ugliest pug, best looking pug we
had pug.
We had races, right.
We had so much fun there and Ithink that I never could have
pulled it off unless I hadcreated with my wife.
(33:10):
It was a big part of that.
She was huge and making thathappen.
So kudos to you, honey.
But yeah, it was quite theexperience of doing that.
I could not have done itwithout being resilient because
at the same time I was doingthat, I was running my business
also.
So imagine trying to put on ahuge event that you're making no
money from and also putting onyour business.
(33:33):
It was hard.
I had to be resilient.
I had to be very resilient,especially doing that three
years in a row to make thathappen and still have my
business running.
So that was a big example ofresilience.
We had tents, we had coolingstations, we had kiddie pools of
water for the dogs.
Because it was summertime, theycould cool off, and so you
really had to permit putting ona small dog event.
(33:56):
It sounds like not much, butit's really a lot of work.
Speaker 1 (34:00):
I mean I love I box a man, so I get the pug thing
100%.
I love that.
If you could start a globalmovement, not religious, not
political, but just a movementwithin yourself to leave a
legacy or change the course ofthe future, what would that be?
Speaker 2 (34:18):
I'm actually working right now on taking my insurance
license because, as I mentioned, my dad passed away in March
and he had insurance, he had awill, he had insurance and then,
unfortunately, my wife'sgrandfather passed away a couple
of months ago.
He had nothing no will, noinsurance and I saw the contrast
between both situations ofpeople who had those things put
(34:39):
together, and what's happeningright now is it's still going.
Now People, your families, arejust doing each other and that's
horrible.
So I think the global movementwould be make sure that you have
your affairs in order, becauseyou never really know when your
time's up.
You don't.
You could walk out of the housetomorrow, you hit by a bus, you
(35:01):
don't know.
I had no idea my dad was goingto go that way.
All of a sudden he said I'mhaving a little couple going to
the bathroom and all of a suddenhe's in the hospital and before
I know it he's gone.
And then having all of theaffairs in order, made, being
there for him and the family,and no one thought there was
(35:21):
some tension here and there.
My dad was a bit of a hoarderHis apartment he moved into he
had 20, 30 boxes still a year ortwo later, so we had to get rid
of those.
But there's a huge differencebetween people being ready for
that situation becauseunfortunately, like death and
taxes, right, everybody's gonnadie at one point in time.
(35:43):
So I think my global movementwas make sure that you have your
affairs in order for yourfamily's sake Not for your sake
personally, but for yourfamily's sake.
Pass some kind of insurancepolicy to cover costs, but have
a will.
You'd be surprised I think thestats were that 80% of people in
Canada don't have a will orinsurance Percent.
(36:04):
That's huge.
That's huge, isn't it?
Imagine the absolute nightmareof having your loved one passed
away and going through that andthen, on top of that, having to
deal with funeral expenses andeverything else.
Who gets what?
People fighting over picket,fighting over jewelry, fighting
over stuff in your house, andthat's the legacy you definitely
(36:26):
don't wanna leave your children.
Speaker 1 (36:27):
One of the things that I do, alan, is help build
people's legacies.
So if that's a part of itallocation of finance, assets,
et cetera, et cetera.
And, like you said, it's notjust about the passing of
somebody, it's the whole concept.
Afterwards and the unknown, andthen the greed and the
(36:50):
egotistical people that come into try and get a piece of the
pie.
Speaker 2 (36:53):
That's wrong.
So yeah, it is wrong.
It's all necessary, right, it'sall necessary it is 100%, so I
love that.
Speaker 1 (37:01):
If there's any way that I can help you make that a
reality, please let me know I'mhappy to.
Speaker 2 (37:06):
Yeah, we'll talk about that later on.
Yeah for sure, definitely.
Speaker 1 (37:08):
So we're coming to the end of our time today
together here.
I wanna really give value toyou in this.
If someone wants to work withyou or reach out to you, where
do they go?
Please share that.
Speaker 2 (37:21):
Yeah, I'm sure you'll put it on the screen afterwards
.
My website is leadwizardca andwe have different kinds of
programs and packages.
We have stuff people arestarting out.
We have stuff people who arevery serious.
I think that one of the bigthings also I realized about
LinkedIn and stuff.
I say to the majority of people90% of my customers buy my done
(37:43):
for you service because whenyou're going to do something
brand new like that, who wantsto figure out the learning curve
or doing stuff themselves?
People want also realizing.
People don't want like for me.
They don't wanna leadgeneration service.
They don't wanna LinkedIn thing, right.
What they want is more incomeand security for the family.
They wanna make more moneyright.
(38:03):
That's what it really is.
Think about this statement.
People buy with emotion andthen follow up their purchase
with facts or those kind ofthings.
Right, left brain, right brain.
So people buy with emotion andthen justify their decision with
the logic right afterwards.
(38:25):
So realize that anybody whobuys anything nowadays, they buy
with emotion.
So make sure that in yourcontent marketing, in your way
approach things for people,you're really solving that
problem of how can I make thiswork for me with the least
amount of hassle so I can dowhat I wanna do, which is run my
(38:47):
business, and I can make moremoney and I can get this thing
done in an easy, seamless, nohassle way.
People don't want hassle, theywant problems at all.
They want someone to do it forthem.
But for people who don't wannado it for them, I have training
courses on how to do it yourselflike a large training course on
how to become your own LinkedInmaster and learn how to do all
(39:09):
the things that I do for myclients.
And then also things like justlike a profile makeover package
to help you with your profile,your company page, what kind of
scripts to send out, what kindof content marketing you need to
do.
And getting back to that contentmarketing piece, I think I'm
the only LinkedIn leadgeneration expert out there who
does not only does contentmarketing for my clients, but
(39:32):
also boost that content to makesure you get the likes and
shares and comments on it, totrain the algorithm on LinkedIn
that your content is important,but at least all of your actual,
real potential clients outthere.
These are stuff, because ifonly 10% of your audience is
seeing your stuff on a regularbasis and you have, let's say
(39:53):
20,000 subscribers or things onLinkedIn, then who's gonna 2000
people got to be on LinkedIn atthe same time for making your
offer available to them.
To really think about.
How do you lead with value, howdo you lead with generosity and
caring, and you'll be verysuccessful and be authentic.
Don't be afraid to be emotionalon LinkedIn.
(40:15):
Don't be afraid to really askfor help.
People are willing to help youfast for help.
Speaker 1 (40:21):
Yeah, awesome, that's awesome advice.
Alan, thank you very much foryour time, energy and your love
and compassion here.
It's been amazing speaking withyou.
Speaker 2 (40:28):
Thank you, Baz, so much.
You're a great guy.
I look forward to working withyou in the future.
All right For myself.
Speaker 1 (40:33):
Thank you very much for joining me.
Please share this message.
You never know.
It will change someone's life,and sharing is free.
If you want to subscribe to thepodcast, please do help me make
platforms and make episodeslike this For myself.
I'm Baz Porter.
Thank you for joining me andhave a blast.
Speaker 2 (40:51):
Thank you, baz, have a great day.
Thank you.
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